Darn!
Can’t find one of our cats.
He’s been out since yesterday morning. Called all the vets, no-one has seen him.
Little bit worried…. 
Anyway, here’s a gift.
My new book will be out very shortly (on Amazon in next few days).
Thought you’d enjoy a sneak preview.
You can get a free chapter (well, 2 actually) and two other gifts here:
=> “How to Grow Your Business While You Sleep” by Henry Baker
Right, off to find the cat.
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Free Salon Advertising Resource
By · CommentsIt’s been a while since I’ve posted on here.
Sorry about that, this year has been more than a little hectic with family illness, my baby son Henry (he is so delicious) being born, writing and publishing my news book (more to come in a few days), moving house and lord knows what else.
Sounds like a lot – but no different from you I’m sure.
And it’s no excuse for my not posting on here.
Anyway – today I’m going to point you to a free resource to advertise you salon or spa.
And a resource that works!
With a little knowledge and a little time you can be on the first page of Google for free.
The resource is Google Local Business.
Salon Advertising with Google Local Business
You may already be listed… A lot of salons and spas are by default anyway.
BUT, the trick is to get to the top of the listings…
More to come on that.
For now, make sure you ARE listed.
Talk soon, Henry.
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How to Stop Salon and Spa Theft
By · CommentsOoohhhh…..
I’m writing this post in response to a GREAT question from Audrey (I won’t mention here surname because I wouldn’t want her staff or clients ever finding this).
Bit of a touchy subject.
The unfortunate truth is that EVERYONE is out to ‘get your chips’.
And that does sometimes mean people will steal from you.
The odd bottle of product slipping into a staff members handbag.
A few new products disappearing from your treatment rooms.
It happens in all walks of life. People WILL steal.
And short of locking up all your products, covering your salon/spa in cameras and strip searching clients and staff before they leave — wha can you do to combat it?
Well…
I’ve been fortunate enough to have a fair amount of contact with a chap who specialised in ‘Theft Control’.
And the advice I’m about to dispense is based on over 20 years of his experience in combatting — in particular — retail and service business theft.
Here’s the premise.
Imagine for a moment your 7 years old again.
You’ve been baking some yummy chocolate muffins with grany all morning.
Despite your please she wouldn’t let you taset ‘the mixture’ because it contained raw egg (which might make you ill).
So you have to sit through the temptation of that yummy chocolate bowl of deliciousness and sit through the scrummy chocolately smell as they bake in the oven.
Once done, granny delicately slips the baking tray from the oven, places it on the kitchen table and you both sit there looking at the muffins while they cool.
You can literally taste the soft sponge and warm chocolate and it slips into your mouth.
BUT, granny won’t let you have a muffin until after dinner….
Then granny says “Oh… Just got to nip upstairs and remove the curlers from my hair”.
“Ok granny” you say.
And granny waddles upstairs.
You’re left alone with the tray of warm yummy muffins.
“I mustn’t take one” you think.
“How many are there?”
“Will granny know if I take one?”
“NAH!!! Of course she won’t!!!”
And with that you whip a muffin off the tray, gobble it down and re-arrange the rest of the muffins.
Ha ha!!!
Granny returns none the wiser!!!
You 1 – Granny Nil…
And something quite similar happens to SOME of your staff and clients when they see things they’d like and THINK they can get away with it.
Here’s what granny should have.
BEFORE she left us sat with the muffins she should have said:
“Now Henry – I’ve counted the muffins and there are 12. When I come down from taking my curlers out I expect there to STILL be 12 muffins.”
What has granny accomplished.
Simple – she stopped me stealing a muffin!
And you can use the same simple technique in your salon/spa.
1. Make it KNOWN you KNOW how much of everything you have.
2. Tell people you leave with things how many there are.
3. Make it KNOWN you’ll be counting them again.
Simple but a HUGE deterent.
Hope that helps!
Speak soon,
Henry.
PS: If you haven’t grabbed your free trial access to over 81 ready to use salon/spa markeitng campaigns be sure to do so by clicking below:
FREE ACCESS TO TONS FO READY TO USE SALON AND SPA MARKETING CAMPAIGNS
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NEW: Special Salon & Spa Report – “No More Mr Nice Guy”
By · CommentsYesterday I told you it’s now US v THEM.
I’m dropping Mr Nice Guy after someone had the nerve to tell me off for helping their competition do better than them!
Eh!
Yep – that’s the idea.
So I sat up for hours last and spilled the beans into this report for you on how to do it.
- How to walk all over your compeition and literally steal their clients (but in a nice way i.e. they’ll want to come to you).
– How to completely ‘slam dunk’ your profits to levels you didn’t think possible.
– And how to do all that in a really LAZY way that if it ever gets out (will get me in a lot of trouble).
– And loads more.
You can have the report free.
It’s a PDF and is like 35 pages long.
Go grab it here:
http://www.magneticsalons.com/usvthem.html
And excuse speling mistakes. I’m hardly an English master.
Don’t miss this one, it took me ages and I’m sure it’ll help you.
Speak soon,
Henry.
PS: Your 35 page PDF report is available here:
http://www.magneticsalons.com/usvthem.html
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I’ve had it.
Yesterday I had a ‘ranting’ email from
a salon owner who was offended
that her competition were using my
marketing ideas to steal her clients.
I never set out to annoy anyone.
Quite frankly I’m way to shy and quiet
for that.
I just happen to know the secret to
getting like loads more clients than
your competition and know how
to make your clients stick with you
for like ever.
It’s not like I was born with the
secret.
I just figured it out after years of
doing it all wrong.
And the person ‘ranting’ at me is quite
welcome to use what I teach too (or at
least they were — I’ve got their cards
marked now — they won’t be getting in)!!
Anyway.
******************************
************************************
How dare an arrogant, self righteous
person who’s not prepared to learn
tell me I’m doing wrong.
I’ve never heard such dribble.
Look – It IS US AGAINST THEM
NOW.
Me, you against your competition.
You get my emails so that means you
are serious about doing the right things
to get clients the right way.
You’re one of my ‘friends’ — or at least
I hope you are. If not, do us both a
favour and unsubscribe at the bottom
of this mail.
******************************************
I’M GOING ALL GUNS BLAZING TO WIPE
OUT THE ‘WEAK’
*******************************************
Right now I’m spilling the beans onto paper
on how to beat your competition hands down,
drive them nuts — I mean crazy — like get them
really cross.
And I’m gonna point you to it as soon as I’ve
finished it.
LOOK OUT FOR IT!
It’s going to get me in BIG TROUBLE!!! (and
help you a lot).
Speak soon,
Henry.
PS: I’m dropping Mr Nice Guy. I’ve had it.
I’m fed up getting told off by people not
prepared to learn. If you are prepared to
learn, prepared to better yourself for your
family, your future then look out for my next
email….
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