Archive for August, 2008
Have you ever been somewhere and been so impressed that you literally said ‘WOW’?
A restaurant, a hotel, a theme park, a holiday, a wedding?
I can count on one hand the times that’s happened to me.
Sad, but true.
However, the people, places that DID make that happen have received hundreds, thousands, even times of thousands of pounds of FREE promotion from me.
I’ve told friends, family, colleagues and even used these places as examples in my newsletters, tele-seminars, marketing materials, books, courses in interviews, on the radio and more.
And don’t for a minute think it’s ONLY me they’ve received that free promotion from.
By creating the ‘WOW’ factor they’ve literally created an army of fired up sales people trotting around around the world spreading news of their amazing service…
Would you like a piece of that?
Any sane salon, spa, business owner of course would.
So how do you create the ‘WOW’ factor.
Is it so rare because it’s just fluke? Nope…
Is it so rare because it’s so expensive? Nope…
Is it so rare because it’s so difficult? Nope…
Is it so rare because most business owners NEVER think about how to create it? Yep…Probably…
It’s the LITTLE things that can ACTIVATE the ‘WOW’ factor for you.
Think of it in a different way.
Think of it as making yourself ‘WORHTY OF BRAGGING ABOUT’…
What can you do to make your salon/spa stick in your clients minds as something truly:
- UNIQUE
- OUTSTANDING
- SHOW OFF ABOUTABLE (I know that’s not a word)
You could:
- Pick up your clients in a limousine (charging a LOT for it of course).
- Have a different themed celebrity chef every month providing ‘nibble’.
- Have a world class MAGICIAN performing tricks for waiting clients.
- Have a monthly FREE dinner for your top clients at an exclusive restaurant.
- Provide a once a year trip to the most exclusive spa in the world for your top clients (and charge them but you arrange it all).
- Link your salon/spa to a celebrity so your clients can say… “I have my beauty treatments at the same salon/spa as XYZ…”
- Just give each client a fresh flower at the end of each treatment.
Look, there are endless things you can do.
And don’t think the small investment in each of them won’t pay you back…Do it right an it will…Multiple times over…
And if fact there’re are a whole bunch of things to do which I show you in my ‘Client Attraction System’ which cost very little and yet I can pretty much guarantee NONE of your competition will be using them…
Give yourself the advantage you need to prosper in these unprosperous times.
Don’t sit on the sidelines and worry, stress, ponder what to do.
Let me make is really simple, fun and profitable.
Grab your pile of salon and spa FREE marketing tools here:
FREE SALON AND SPA MARKETING TOOLS
And get looking for ways to create the ‘WOW’ factor in your salon TODAY.
Oh, and have a great day…
Henry.
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