Is Your Salon/Spa Built on Solid Ground or Crumbling Like a Biscuit?

Before we move onto my recession busting secrets it is important for us to have a look at your business and take a quick score card as to your current standing.

How are you doing, how solid is your business, how resistant are you to economic downturn and how ready are you for new opportunities?

Please take time to answer these questions:

• Do you have systems in place for attracting new clients (or are things a little ‘haphazard’)?
• Do have systems in place for getting existing clients to return to your business (or is it more ‘let’s wait and see’?)
• Do you have systems in place to get your clients spending more each time they come to your business (or do you just give them what they ask for)?
• Do you have systems in place for generating referrals (or are they just ‘nice to have’s')?
• Do you have systems in place to measure and reward your staff’s performance (or is it a case of a smile when things are good)?
• If YOU left your business tomorrow, would your clients want to follow you to your new destination (or would they be pleased to see you go?)?
• Do you know your average cost of client acquisition (or haven’t you got a flippin’ clue)?
• Do you know your average lifetime client value (or are you just happy to be making a profit)?
• What is your unique selling proposition (or perhaps you just know you’re good at what you do)?
• If you could not attract one more new client for the next 12 months, would you survive (or would your business come crumbling down)?

If you answered NO to one or more of those questions then you have some seriously gaping holes in your salon or spa.

Holes that need to be plugged FAST if you want to survive, let alone prosper over the months and years to come.

The good news is I want to help you plug up them ‘old holes’ and shed a whole new light on why the things I just mentioned are so important!

But, the truth is that these few pages I have here are really only going to scratch the surface. To get ahead fast you’ll need a tad more. So keep an eye out for the additional report I send in the post. THAT can double your profits FAST!

This is a Theory Free, ‘Hocus-Pocus’ Free Zone

Ok, nearly there, sorry, in a moment we ARE going to move onto the ‘good stuff’.

Before we do so, I just want to make something very clear.

There are a lot of reports which base their recommendations on theory and un-tested, un-proven ideas. Ideas born out of universities, business and management schools.

Ideas from people with little or no experience of their own in the cold, hard world of real business and little or no experience actually in the trenches helping real salon/spa owners fight and find success.

This is NOT one of those.

The strategies I’m about to reveal are not ‘fluffed up’ ‘hocus-pocus’, they are not theory and they are all proven.

As you’re about to discover they are also NOT difficult. They do not require you be a master salesman, master marketer, business genius, management wizard or require you have a bottomless pit of funds to invest in them.

They are simple, to the point, easy to implement, fast and very effective.

BUT, they ‘aint gonna’ jump up off these pages, haul themselves over

to your business and put themselves to work…

You do have to do something. Unfortunately here are NO shortcuts to success.

You do have to implement the ideas and strategies. And you do have to be persistent in their application.

So…grab a pen, a piece of paper, a cup of coffee, tea, orange, a biscuit, lock the door and let’s get to work. This will be fun…

Well…At least when the next part of this series arrives…

Want more salon and spa success tips?

Just click the button below…

If you enjoyed this post, make sure you subscribe to my RSS feed!