Archive for February, 2009
Salon and Spa Software – Which One?
Posted by: | CommentsDoes the day to day running of your salon leave you little time to keep up to date records of all your clients, how much they’ve spent, their preferences, their treatment history?
Having a software application to help manage your salon or spa can be a really big help.
There are a lot of very good vendors around.
Selecting the ideal application for you of course depends on many factors.
- The size of your salon.
- Your budget.
- WHAT YOU WANT TO ACHIEVE.
Here’s what’s important.
Whatever application you choose, it is ONLY a TOOL.
A TOOL to help you SAVE TIME, MAKE MORE MONEY and MAKE YOUR LIFE EASIER.
There should be no other reason.
And your selection should be primarily based on certainty that the use of the application will GIVE YOU A RETURN.
Not how many widgets it has, not who pretty it looks, not how many bells and whistles it has.
And here’s another important point.
Do NOT fall into the trap that a ANY piece of software is going to suddenly increase your new flow of clients, get them spending more and returning more often.
The only way that will happen is IF you couple what the software does for you with better marketing.
So, for example.
If the software lets you track people’s birthdays (and you couldn’t do that before without a piece of paper) and creates a list of clients with a birthday in a particular month and tells you.
You CAN the send those clients a birthday card, thanking them for their custom, wishing them a Happy Birthday and offering them a Birthday gift of some kind — a value added treatment perhaps…
That WILL get a section of those clients back in to spend more money, it will increase their satisfaction and you can bet ya bottom dollar few if any other salons/spas are doing that!
I’ll post a list of salon management systems soon.
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The Dreaded Salon/Spa LOGO!
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If I had a pound for every time I’m asked ‘What Logo Should I Have?”, there’d be a whole new collection of sports cars in my garage.
For some godly unknown reason, virtually every salon and spa owner that comes to me has the perception that their LOGO is of paramount importance — and in many cases they think it is the solution to all the advertisings woes.
Now, I mentioned this in my last post.
But I have some bad news for you.
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The Millionaire Salon/Spa Owner Mindset – How to Get It
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Do you want to know the secrets to millonaire thinking?
Here’s a start…
One of the most important attitudes for financial success is long-term thinking.
Successful people think a long way into the future, and they adjust their daily behaviour to ensure that they achieve their long term goals.
In a study done at Harvard University in the 1950s and 1960s, researchers studied the reasons for the success of some people over others in America and throughout the world. They were looking for factors that would predict whether or not an individual or family would be wealthier in the future than in the present.
They looked at factors like education, intelligence, being born into the right family or having the right connections. In every case, they found individuals who had been born with every opportunity in life but who did poorly.
They also found individuals who had been born or had arrived in their country with no advantages at all, but had been extremely successful. The key question was…
What was the distinguishing factor?
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3 Secrets to Salon and Spa Advertising Success
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Yesterday I received a copy of the Gazette and immediately started scanning through for my weekly article on recession survival.
I found it – it stood out like a sore thumb.
But as I was looking through the magazine — as I often do, I had a peek at the ads in there from all sorts of different businesses.
There was one particular page with 3 ads for local beauty salons.
For a moment I played customer and tried to decide from the three ads which one I would respond to.
I pondered, wondered and eventually came to the conclusion there was nothing to split them.
It was a case of ‘finger in the air’.
Is that what happens with your ads?
Are you doing enough to make you stand out – seem different – get ALL the response?
Perhaps you are, perhaps you aren’t.
But if you want a HUGE boost in response to ALL you ads, flyers, direct mail, websites etc then MAKE SURE these three components ARE included.
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Why Free Salon and Spa Advertising Is a Bad Idea
Posted by: | CommentsA lot of people come to this site looking for FREE salon and spa avdertising ideas.
That’s OK.
And there are lots of ‘free’ things you can do to promote your business.
BUT!
And this is a BIG BUT!
Trying to attract clients for free is a dangerous game.
Here’s the problem.
If you find say 3 ways to attract clients for free and your competitors see what you’re doing and do the same then suddenly you’ll be fighting for the same clients using the same free means.
Not a very stable way to grow your salon or spa.
What if instead you identified 100 different ways to attract new clients.
A few maybe free.
Most won’t.
BUT, the ones that aren’t free to begin with attract better clients who spend more with you over a longer peiod of time.
So, maybe one of the paid means of finding clients costs you £10 to get a new client.
BUT, their value to you over a lifetime is £500.
That’s a £490 return for your £10.
It maybe that some of the 100 different ways we identify for you to attracy new clients cost perhaps £50 to attract one new client.
But again, you spend £50 and get £500 back!
What IF, the best, highest spending clients cost you £200 to attract BUT, the spent £2,500 with you over their lifetime as a client.
Your £200 turns into £2,500. SO, the COST of your advertising IS NOT what is important.
What IS imporant is HOW MUCH it costs to get a NEW client and HOW MUCH they spend with you over a lifetime as a client.
You see, NONE of your competiton will be willing to pay £200 to get a client. They will not realise that spending that £200 could get them £2,500.
So rather than constantly looking for ways to advertise for free, what you should be doing is looking for AS MANY profitable ways as you can to find as many new clients as you can.
STOP fighting with everyone else.
Go where the MONEY IS!
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