Archive for May, 2009
Your Salon or Spa May Fail if You Don’t Know These Two Things!
Posted by: | CommentsWow!
What a weekend.
Sunny, hot, barbecues and relaxation.
Fantastic.
I hope you had a great weekend too.
Over the weekend I spent a little time filtering through all the different options we as business owners have to attract and keep clients.
And there are MORE than ever.
Just tons and tons of them.
In fact, there are SO many it’s often difficult to decide WHAT to do next.
So – I’m gonna simplify things for you a lot!
There are ONLY 3 things you need to do succeed in your salon or spa.
1. Attract more customers.
2. Get each one spending more.
3. Get each one referring more people.
That’s it.
Nothing more.
Now, the ‘tools’ you choose to use to grow your salon or spa MUST do one or a combination of those 3 things.
If they don’t – don’t spend your time on them.
The secret is to use as many different strategies as you can to do those 3 things.
AS LONG AS THEY WORK!
And that sentence there is the clincher.
So how do you know if they work?
Well, you MUST get an accurate measurement of at LEAST the following TWO statistics.
How MUCH it costs you to get a new client. Whether that’s from direct mail, the internet, press releases, face to face, the telephone, ads, yellow pages, Twitter etc, etc.
AND you must work out your AVERAGE LIFETIME CLIENT SPEND.
Now, as long as the amount it costs you to acquire a new customer is less than the your average lifetime spend… Guess what…
It makes YOU MONEY!
So keep doing it – and if you can – do MORE of it!
The BIG problem most salon and spas have and the reason they feel their advertising and marketing doesn’t ‘pay off’ is because.
a. They don’t know these numbers.
and…
b. They don’t spend any time trying to improve them!
And that is WHY you should ONLY use direct response marketing.
So when you spend a pound, you KNOW how much you get back.
Think how much it would be if you knew with certainty that if you spent £1000 on marketing you’s get £3000 back!
What fun!
And how easy would it be to walk all over your competition??
I think… VERY!
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted your salon and spa free gifts – do so by clicking here.
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The SIMPLE Path to Salon or Spa Business Success
Posted by: | CommentsFirst off… Sorry!
I’ve been a little quiet over the last week or so.
‘Eat Your Own Medicine Henry’ has been on the top of my mind for a few weeks.
And I have.
Every once in a while I head off on a MISSION to see what’s happening in the world of salon and spa marketing, see what’s changing and see what’s REALLY worth spending time on.
The number of NEW options is astonishing.
And the rate of introduction of new options is increasing!
Yesterday a brand new type of search engine was released “Wolfram Alpha”.
I spent 30 minutes or so on there last night trying to figure out just how useful it is. I’m sure I’m missing something but besides calculating the distance from Bournemouth to Dubai and convert KM into miles I couldn’t figure out how it could help us.
Then I got confused.
For a brief millisecond my brain turned to jelly and everything got the better of me.
Everywhere I turned I found another ‘whizz-bang’ marketing option. Another social ‘fad’, another internet ‘gimmick’.
And OVERLOAD set in.
How could I possibly make sense of all the new marketing options available now and those about to hit us over the next few years?
How could I turn them into something that makes money for YOUR SALON OR SPA and for me?
I closed my eyes, took a deep breath and reflected.
Reflected on what’s really important.
Reflected on what REALLY gets people to TRUST YOU.
Reflected on what REALLY gives you the ability to build a LONG TERM business.
And like a white dove descending through the clouds in a stream of sunlight I had clarity.
Everything Was Crystal Clear Again
And the ’secret’ is simple.
I KNOW you will agree.
The secret is ‘COMMUNICATION’.
That’s ALL that matters.
It makes no odds whether that’s via a letter, a postcard, an email, on a blog, on Twitter, Facebook or whatever.
99% of the emails I receive, the letters I get in the post, the ‘Twits’ I get on Twitter are just HORRIBLY badly written.
The people sending them have put about as much thought and effort into REAL COMMUNICATION as I put into reading them (i.e. virtually none).
And therefore their salon or spa marketing FAILS.
And it fails over and over and over again.
They spend hours sending emails, hours writing letters, endless time on Facebook, Twitter, in forums and on and on. And get LOUSY, STINKING results.
Here’s a MUCH better path to choose.
Become a WORLD CLASS communicator and MASTER a small number of salon and spa marketing tools.
Then beat your competition over the head with them for years and years and years…
And keep your eyes peeled – I’ll have something to help you very, very soon…
Dedicated to your salon or spa success,
Henry.
PS: If you haven’t yet accepted your salon and spa free gifts – do so by clicking here.
PS: If you are not subscribed to receive my daily Salon and Spa marketing, advertising and wealth creation tips – simply enter your details below. We will NOT share your info and you can unsubscribe at ANY time.
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Can the 5.9 Billion Dollar Man Help Your Salon or Spa Grow?
Posted by: | CommentsAttention:
Could you learn something from a man whose advertising has generated over $5.9 Billion in product and service sales?
A man who started with nothing more than an idea.
A man who lives the lifestyle of dreams.
A man of integrity and wisdom.
I know I can!
And I’m honoured to have the chance to interview him for YOUR benefit.
BUT, the interview will ONLY be avaialble to my Salon and Spa Millionaire Inner Circle Gold Members and above.
It will not be available to non-members.
So who is this chap?
Well, I’ll let you keep guessing for a bit.
But suffice to say you do not want to miss this interview.
If you are not yet a Salon and Spa Millionaire member then I suggest you grab your free trial and free gifts BEFORE THURSDAY.
Anyone not a member by Thursday will NOT receive the interview with the $5.9 billion man…
So head here now:
Dedicated to your success,
Henry.
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Marketing Your Salon or Spa Is a Waste of Time
Posted by: | CommentsThe world is changing really fast (as if you didn’t know)…
70 odd years ago there were really only a handful of ways a salon or spa owner could attract business.
- Face to face
- Newspapers
- Magazines
- Publicity
- Signs
- Events
- Direct mail
And a few more.
Yet W.Clement Stone (if you don’t have his book entitles “The Success System that Never Fails” then get it) built a $1billion insurance business from scratch in the GREAT DEPRESSION!
Nowadays there are endless ways for you to attract new salon and spa clients.
All of those methods above, tons more offline methods and so many online methods you could bury yourself in them for a lifetime and still come up dazed and confused about what works and what doesn’t.
And that brings me onto yet another subscribers comment:
“Online marketing is a waste of time, offline marketing doesn’t work!’…
I’m in a good mood today so I won’t swear - but what a LAME excuse for being LAZY.
And for this chap I bet they don’t work – because his mind is locked away in a dark room shielding him from trying ’stuff’ just in case he fails.
We ALL fail – it’s part of succeeding.
But this article isn’t about that.
This is article is about:
If W Clement Stone can build a billion dollar business from scratch in the Great Depression with nothing more than ‘blood sweat and tears’ – why in this day and age do so many salon and spa owners struggle.
I mean, we have so many options for attracting clients and so many options for keeping in contact with them, adding value and increasing their life-time spend.
Here’s an insight into part of the problem.
We do have endless ways to attract clients online and offline.
BUT, because of the speed of change, the speed at which new things arrive MOST businesses have ended up with a BIG PILE of jumbled up marketing strategies and means for attracting and keeping clients that it’s not only nearly impossible to know what works and what doesn’t BUT they all FIGHT each other rather than work in SYNC.
OR else, they are so ’scared’ of trying something new (maybe even just getting online) that just like the chap above they block out all options but what they’re used and slowly but surely get surpassed by competition and deserted by customers who expect more…
And W Clement Stone REVEALS the answer to this problem in the TITLE of his book…
I’m not going to tell you what it is until tomorrow…
BUT, Can YOU tell me what it is – and WHY it’s the so important?
Post your answers as comments to this article… If you dare (I will NOT ridicule anyone – I promise – probably just stopped anyone posting at all… Go on.. Have a shot)…
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted your salon and spa free gifts – do so by clicking here.
PS: If you are not subscribed to receive my daily Salon and Spa marketing, advertising and wealth creation tips – simply enter your details below. We will NOT share your info and you can unsubscribe at ANY time.
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Does Your Salon or Spa Sell Prevention or Cure?
Posted by: | CommentsSwine flu is sweeping (well, more kinda trotting) across the world.
And on Friday I watched the film “28 Days Later” about a ‘Rage’ virus which escapes and decimates the the UK’s population. Good film.
Scary stuff – Tracey has had nightmares ever since.
As soon as there’s any kind of ‘viral outbreak’ the whole world seemingly goes into over-drive to find a cure.
And so it should.
For the pharmaceutical companies ’selling their wares’ (i.e. vaccinations – and yes they are a prevention but in effect a cure of the spread) becomes so easy it’s not a case of whether or not anyone will buy the ’stuff’ it’s a case of whether or not they can make enough!
However, had one of the big pharmaceuticals like Roche or Glaxo gone to the government BEFORE the outbreak and said:
‘Hey, I’ve got a feeling there’s gonna be a flu outbreak – you’d better spend a LOT of money with us so we can get everyone vaccinated’.
The response wouldn’t have been a little muted to say the least.
And herein lies a lesson for us ALL.
It is INFINETELY easier to sell CURE than it is to sell PREVENTION – even in your salon or spa.
It’s very hard to sell fire alarms to someone who has never had a fire. But, find someone who has and they’ll ’snap’ one up.
In fact (and excuse me, my memory has failed to remind me exactly where this was) in one area of the US where a fire-safety immediately dispatches salesman to areas where there are ‘bush’ fires because they know they’ll sell a bucket load.
Similarly, it’s much easier to sell:
- Creams that remove wrinkles than creams that prevent them.
- Tablets that help you lose weight than tablets that stop you getting fat (or is that exercise).
- Products that remove stains than products which prevent them.
- Products which remove scratches on your car than products which prevent them.
And on and on…
So, which do you sell?
If you HAVE to sell prevention then my advice is to look for something you can cure too…
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted your salon and spa free gifts - do so by clicking here.
PS: If you are not subscribed to receive my daily Salon and Spa marketing, advertising and wealth creation tips – simply enter your details below. We will NOT share your info and you can unsubscribe at ANY time.
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