Archive for July, 2009
How to Solve Your Salon or Spa Staff Headaches
Posted by: | CommentsPress play to start this special video.
Would you like to able to solve ALL your beauty salon or spa staff headaches?
I know just how tough it can be to hire the right beauticians, nail technicians, masseurs etc.
It isn’t easy.
Plus, once you have them on board then you need to:
- Keep them.
- Keep them motivated.
- Make sure they look after clients.
- Make sure they up-sell, re-book clients etc.
- Make sure they integrate with your team.
- Make sure they let you know of any challenges they face.
- Keep them happy.
- And on and on…
From experience I know these are some of the challenges salon and spa oweners like you face.
And I’m going to help you solve them.
BUT – I NEED YOUR HELP
I need to know EXACTLY what your biggest staff challenges are RIGHT NOW.
Not what I think they may be.
Not what another salon or spa owner may be facing.
But the challenges YOU face.
Post your biggest staff challenges in the comments section of this article and let’s get a dicussion going.
Over the next few weeks I’m going to help you SOLVE these challenges.
Simply write your biggest staff headaches in the comments section of this post.
Dedicated to making your life easier,
Henry.
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Video – The Biggest Challenge in Your Salon or Spa
Posted by: | CommentsPress play to start the video.
Hey…
My sale is over – and my Client Attraction System won’t be available for quite a while. We’re out of room for students – for now.
But I need your help.
I ran a survey a year or so back to find out what the biggest challenges people like you are having in their salons and spas.
Here’s the list:
- Lack of cash flow
- Can’t pay bills
- Inconsistent cash flow
- Clients switching to competitors
- Clients not coming back
- Staff not booking people back in
- Staff scared about up-sells
- Seasonal cash flow changes
- Not paying yourself enough
- Can’t see how you can sell salon
- Don’t want to be there all the time
- End up spending money on marketing that doesn’t work
- Confused about what does work
- Haphazard results leads to stress
- Stress
- Lack of motivation
- Worried about what will happens when you’re not there
- Scared about what will happen if you’re not there
- Worried about recession
- Worried about the future
- Struggle to plan for tax
- Worry about tax bill
All seem fairly reasonable and they’re in no particuar order.
But I’m not convinced these are right and still applicable.
Are they?
I need YOUR HELP!
Please post what your biggest challenge is in the comments for this post.
I’m going to SOLVE the biggest one – FAST!
And don’t hold back.
If you’re fed up with health & safety bugging you about petty little annoyancs then WRITE SO in the comments.
If you’re fed up with staff who simply cannot follow simple instructions – write so in the comments.
If you’re fed up with rude clients who don’t appreciate your high quality service – write so in the comments.
Thanks for your help!
Henry.
PS: Please post your biggest challenge in the comments of this article.
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URGENT – Salon Marketing Kits – Half Price – Only 3 Left
Posted by: | CommentsIt’s my birthday and I’ll cry if I want to!
I’m not going to cry.
But it is my birthday.
Just about to head off sea fishing for ‘giggles’.
READ THIS
There are ONLY THREE of the world leading Magnetic Salons Client Attraction System left at HALF PRICE.
Remember – I’ve slashed the price in half of a few because they were a little ‘dog eared’ in our stock room.
Gte all the details here:
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3 Salon and Spa Summer Marketing Ideas That Cannot Fail
Posted by: | Comments
Happy 4th of July!
I live in England so quite frankly it doesn’t mean a lot to me and is just an excuse for a marketing campaign to all my friends who read my stuff in the US.
It’s easy to link a salon marketing campaign to calender events.
“Who Else Want an Independence Day Massage and a Free 6ft Star Spangled Banner?”
Or use any other ‘hook’ to grab people’s interest.
It’s too late for independence day and no use if your in the UK or elsewhere outside the US so here are another two brilliant excuses for a summertime beauty salon marketing campaign (or nail salon marketing campaign, or spa, or hair salon or any other salon…).
- End of school term offer. There’s a lot of pent up worry for parents just about to see their children break up for the summer holidays! Sure they love having them home but they could certainly do with a little pampering before it starts. In fact, why not run a 6 week special package for Mums and/or Dads giving a half day pampering session every week AND entertainment for the children… And charge a LOT – upfront for it.
- Pre-Holiday ‘Beach Goddess’, ‘Beach Hunk’ package. People love to look their best when they shoot off to warmer climes… Take advantage and run a special for just so…
I’ve got endless more but quite frankly reserve those for my Salon and Spa Millionaire Inner Circle Members.
If you’re not yet a member – grab your FREE trial here.
Dedicated to helping you increase your salon or spa profits this summer,
Henry.
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Warning – Don’t Buy Salon Equipment Until You Read This
Posted by: | CommentsOk…
Sorry for the hypey headline!
Couldn’t resist it.
I’m working away here with the news on in the background and they’ve been showing the front pages of the newspapers…
Some of them are unbelievable. For example:
“Jacko Is Backo”
Referring to one of his last rehearsals – you can see it here if you haven’t yet:
Michael Jacksons Final Rehearsal Video
Back to business…
And this can be a sore topic.
I’m at risk of sounding like a penny pinching neurotic.
PLEASE think very carefully BEFORE you spend any more money on salon equipment.
Are you SURE it is the HIGHEST RETURN place to spend your money?
Where a LOT of salon and spas make mistakes is in spending WAY to much money on the too much of the best salon supplies and salon equipment. Money that could be much better invested in acquiring NEW clients through marketing.
Whether you have the best couches, best lamps, best towels and best hand creams is FAR less important than you might think.
YES, you need to provide outstanding treatments and a great environment to give them BUT here’s something I discovered many years ago.
There’s an old saying “build a better mousetrap and they’ll beat a path to your door”.
It’s wrong!
Very wrong!
It should say “Build a better mousetrap, sit around waiting, then go BROKE!”
You can have the best products, best salon or spa furnishings in the world and still have NO clients!
The two do not go hand in hand.
So, BEFORE you invest another penny in the ‘nice stuff’.
THINK!
You can often acquire a new client for £5 to £10.
What would you rather have?
That new massage chair for £200 OR FOURTY new clients all ready to spend £100 a year with you???
Interesting trade of ha….
Dedicated to your success,
Henry.
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