Archive for July, 2009
Warning – Don’t Buy Salon Equipment Until You Read This
Posted by: | CommentsOk…
Sorry for the hypey headline!
Couldn’t resist it.
I’m working away here with the news on in the background and they’ve been showing the front pages of the newspapers…
Some of them are unbelievable. For example:
“Jacko Is Backo”
Referring to one of his last rehearsals – you can see it here if you haven’t yet:
Michael Jacksons Final Rehearsal Video
Back to business…
And this can be a sore topic.
I’m at risk of sounding like a penny pinching neurotic.
PLEASE think very carefully BEFORE you spend any more money on salon equipment.
Are you SURE it is the HIGHEST RETURN place to spend your money?
Where a LOT of salon and spas make mistakes is in spending WAY to much money on the too much of the best salon supplies and salon equipment. Money that could be much better invested in acquiring NEW clients through marketing.
Whether you have the best couches, best lamps, best towels and best hand creams is FAR less important than you might think.
YES, you need to provide outstanding treatments and a great environment to give them BUT here’s something I discovered many years ago.
There’s an old saying “build a better mousetrap and they’ll beat a path to your door”.
It’s wrong!
Very wrong!
It should say “Build a better mousetrap, sit around waiting, then go BROKE!”
You can have the best products, best salon or spa furnishings in the world and still have NO clients!
The two do not go hand in hand.
So, BEFORE you invest another penny in the ‘nice stuff’.
THINK!
You can often acquire a new client for £5 to £10.
What would you rather have?
That new massage chair for £200 OR FOURTY new clients all ready to spend £100 a year with you???
Interesting trade of ha….
Dedicated to your success,
Henry.
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12 Salon and Spa Software Providers
Posted by: | CommentsThe benefits you’ll gain from a good salon/spa software system will far outweigh the cost.
AS LONG AS YOU USE IT!
Experience has taught me that most salons only get a little tiny piece of the real value from their software.
And the biggest area which is overlooked is marketing.
Too often I see half completed (or not completed at all) client contact details.
Little if any buying history.
And very, very. very rarely ANY consistent mining of the GOLDMINE held within the customer database.
And if you don’t even have a customer database…. GET ONE!!!
It’s THE MOST VALUABLE part of your business.
Every time you let a client slip away without capturing their name, email, telephone and adress (at the least) you’re letting a big bag of money walk out the door!
Anyway, this article isn’t about how to use or make the most of your software.
Rather, I’m going to give you a list of some of the top beauty salon software, hair salon software, nail salon software and spa software providers.
PLEASE NOTE – I DO NOT endorse any of these and have NO relationships with anyh of them. It’s down to you to go check them out and see which one fits you best…Just click oin each one to be taken to their website.
- Salon Active
- Salon Iris
- Blonde
- Inter Salon
- Shortcuts
- Premier Software
- Envision
- Millenium Software
- I-Salon
- Harms Software
- Phorest
- Super Salon
That’s a few of them to get you going. Not all of them though.
And remember.
The ONLY reason to use a salon software application is to INCREASE YOUR PROFITS.
Be HARD on the providers.
Happy hunting!
Dedicated to your success,
Henry.
PS: Please post any I have missed in the comments section and your experience with your current provider.
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