Archive for September, 2009
Put Your Salon In front of Thousands – Today
Posted by: | CommentsWould you like to advertise your salon or spa to thousands of people within about 15 minutes?
Here’s how to do it.
(Time to teach some of your to ’suck eggs’… if you already know how to do this).
One of THE best ways to advertise online is using Google Adwords - www.Google.co.uk/AdWords
I won’t do into it in detail here.
But, the premise is simple.
YOU choose what under what search terms i.e. what people type into Google you would like an ad for your salon or spa to appear.
For example – if you had a salon in ‘Timbuctoo’ then you might want to bid under the keyword ‘Beauty salon timbucktoo’…
Have a peek in adwords and see if you can get yourself set up.
If you’d like a video with a lot more in depth ‘how to’ then post a comment on here and I’ll see what I can do 
…
And keep in mind – there are quite a few things I’ll need to show you to get it working like a dream.
But once it does you can have clients ‘comin’ outta ya ears’…
Best, Henry.
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Can This One Sentence Double Your Salon or Spa Profits?
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Couls this Burger Double Your Profits?
It’s a long time since I’ve been to McDonalds or Burger King.
Where I’m able to spend all day at home (much of it at our beach hut), I literally have to force myself into a health routine.
I get up at about 5am, work, write for an hour and a half or so then pop on my shorts and T-shirt and walk down to the seafront, into town, to the seafood shop and back along the beach, up the cliff and home.
Takes about 45 mins or so and while I’m walking I plan how else I can help salon and spa owners like you.
And this morning I was hungry…
In fact my mind did wander to a juicy McDonalds sausage and egg McMuffin (if you’re outside the UK that’s probably a ‘biscuit’ to you – odd – our biscuits get dunked in tea).
Anyway, as I pondered McDonalds astonishing ability to turn 16 year old spotty, hormone ridden ‘kids’ into well oiled cogs in a even more astonishing business system I got to thinking about the different things that make them so successful.
And as I so often the case – it’s easy to borrow their ideas and ‘plop’ them into your salon or spa.
So, here’s how you can literally double your profits overnight.
Have your staff (and yourself if your seeing clients) say the good old line:
“Would You Like Fries With That??”
That one sentence alone is responsible for BILLIONS of pounds in profit.
And I guess that means it’s good enough for you and me…
And excuse me if I’m ‘teaching you to suck eggs’ but we know about this but so salons and spa ACTUALLY do it.
They think that extra £10, £20, £50 or whatever is insignificant in comparison to the original treatment.
WRONG!
VERY WRONG!
That extra little up-sell can DOUBLE or more your profits overnight.
Here’s a simple example to illustrate.
Say you do nail extension in your salon and a full set of acrylics is £40 (for arguments sake).
What’s the real profit on that set after all your expenses (and you should know this!)?
Let’s say it’s £10 (sounds low but if you’re running at a 25% profit ratio it’s about right).
Now, if you simply add an up-sell for £15 then you’ll create a bunch more profit.
And if that’s a service up-sell then the real profit from that is usually much higher than 25% – more like 75%.
So, you’ve double your profit to £20.
Now, of course not every client will take the up-sell – but a lot will.
PLUS, you can up-sell of 2, 3 even 10 or 20 times the original price – when you know how!
But keep in mind.
“YOU GOTTA ASK!!!!”
If you or your staff do not ask then you will not get.
So here’s today’s lesson.
ASK.
ASK.
ASK.
ASK.
ASK.
ASK.
And ask again!
Best, Henry.
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How to Deal With Troublesome Clients…
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Some Clients are Troublesome
We’ve all had them.
Those clients that no matter what you do they will not be happy.
You could literally make them look like a Hollywood A lister on Oscar night ans still they’d find something to complain about.
And it really can get us down.
You and your staff do your absolute best to look after them, answer their questions, not patronise them, not shout at them and provide the level of service they deserve – but still they moan and too often it can even be personal.
I have a very simple philosophy about these troublesome folks.
THREE strikes and they’re out. Gone, no more, not allowed to return.
First strike – politely ask them how you can fix the problem.
Second strike – let them know they are welcome to go elsewhere if between you you cannot get things right. Say something like “Look, you’ve given me a lot of money, that’s nice. I would like to keep you as a client. But i’s clearly not working out. Please either stop being so troublesome or I’ll happily refund all your money and you’re welcome to go elsewhere.”
Third strike – they’re out – get shot of them.
You see, the thing is. These troublesome folk take up WAY too much time. And no amount of money is worth the stress they give you. PLUS, there are just TOO many other WONDERFUL clients around.
Don’t be meek, don’t be scared, don’t be afraid to tell them.
In MOST cases just by standing up to them you’ll find they become like ‘putty in your hand’…
And keep in mind that keeping them around will have an impact on your GREAT clients – and they deserve better…
Best, Henry.
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