About 7 years ago my boss (yes I did use to work for someone else) said to me:

“Henry – you are a big disappointment – you will never be any good at selling.”

Ooohh… Thanks I thought… And promptly left the company… Ran out of money and started hunting the sofa for pennies for dinner! And in a weird kind of way he was right.

I’d kinda made a catastrophic descent from ‘stardom’.

Having generated over $14 million the year before I started this job my boss was expecting a lot. Trouble was I just was not interested – at all.

Having proved I could do it (sell) my real personality took back over and there is not one bone in my body that’s a natural salesman. I’m shy, awkward in crowds and prefer to stay well out of the limelight.

People in suits and ties with their briefcases, shiny teeth and slick talking literally ‘make me feel ill”.

I just feel so sorry for them. I can see their real personalities, their real selves locked away behind that suit or crisply pressed blouse. Living a life of quiet desperation (and in fact, most of our population lives this life of quiet desperation).

And I used ot be one of those people living a life of quiet desperation. Like a bear locked in a cage.

Until that horrible old boss did me a favour – and sent me packing.

Since then I’ve worn a suit ONCE – and that was for my younger brother wedding.And since then I have never been happier and never made more money.

And I’m on a little crusade.

A little crusade to MAKE SURE that salon and spa owners like you the world over do not live that life of quiet desperation.

I’m sure you don’t.

That’s great.

But what about your staff – are they secretly locked away behind a curtain of ‘professionalism’, are they living a life of ‘quiet desperation’?

Because here’s the thing that will set your profits on a path skyward at lightning speed.

Once you discover who you really are and you attract people who are really like you – you will naturally create a bond so powerful and a friendship so ‘cool’ that selling won’t even be in your vocabulary.

Money troubles will melt away – and you can achieve whatever you want.

And the same is true for ANYONE who interacts with your clients.

Once they become themselves – their real selves then they too will attract people who will naturally spend money with them. I know this happens already in your business.

You will have some clients who are like real friends – you chat, laugh and when you recommend something (as long as they can afford it – and often even if not) they happily spend money with you.

The trick is to make this happen with everybody.

And that starts by simply being your REAL self and by nurturing your staff to be their REAL selves.

When I did this I went from being freakin scared to death of hearing from customers because I just didn’t like them (back in that old job) to having a right old giggle helping my friends make more money in their salons and spas by helping them be themselves and get more clients they like…

And that transformed me from a suit wearing ‘stiff’ with a briefcase full of sadness – back to what I was like at college… Shorts, flip flops, fun with the family, good books and walks along the beach.

Have a think about it – and just make sure you’re not being one of those ‘stiffs’… There’s no need…

And if you’ve got any good stories about making this kind of change then pop them in the comments and let’s laugh about them together.

Best,

Henry.

PS: Don’t forget to take care of your FREE TRIAL access to my “Client Attraction System” with over 81 of the BEST, proven marketing campaigns for your salon or spa.

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