Hey,

Couldn’t resist this today.

I’ve been reading a lot about the history of our industry – where it came from and thus perhaps where we’re going.

I came across a great book called “Inventing Beauty” by Teresa Riordan. I think it’s out of print but you can grab a copy on Amazon (quite expensive…).

It’s packed full of bsolutely ingenious old beauty ads.

And a lot of them are actually really good. I mean – check this one out.

I bet Posh Spice hasn’t got one of those!

But in all seriousness – can you spot WHY this is such a good ad?

Best, Henry.

PS: I’ve been going kinda ‘video mad’ lately and have some really useful videos I’ll point you to next week. Look out for the mails – they’ll really help.

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