Add 10% to 50%+ Profits to Your Salon or Spa at NO Cost!

Yesterday my Mum and 3 of my brothers (I have 4) cruised over to Swanage for the day.

I was up at 5am, did a little reading and then got on with tidying the house, mowing the grass, getting the summer table and chairs out (re-assembling them – not my idea of fun) and getting the BBQ ready.

Once that was done, we hopped in the car, whipped open the roof and slid into the town to get some food.

That was at about 9:15am and as we parked in the town, Tracey and I looked at each other and said ‘Ah…Yeah…Shops don’t open ’till 10?… 

Fortunately Subway has recently descended on Swanage and we’d yet to give it a try and it WAS open.

Having not tasted a delicious little morsel from there we decided to give it a try.

Sitting down in a fast-food restaurant and actually enjoying a meal is a distant memory for me.

Not because I don’t like the ’stuff’.

I love it… But my no longer taught waistline needs constant monitoring to keep it in check.

So as we sat their nibbling away on a shared foot-long stuffed full of Italian salami (yes, a weird breakfast choice – I know).

I got to thinking about how Subway had done so well.

They’re a franchise of course and the key to franchise success is a completely replicable model for everything from how the restaurant looks to how the food is prepared to how it is marketed, to WHAT THE STAFF SAY.

The reason McDonald’s is so much more successful than Burger King is not the food (few people willy deny a Whopper is ‘lovely stuff’ and a Big Mac is a bit ‘pappy’…).

Rather McDonald’s ’system’ is just much better.

How a company can take on a spotty teenager with raging hormones and little interest in anything but ‘head-banging’, ‘guitar hero’ and late nights in a dark, dank drinking establishment and turn them into a burger making demon that can pump out ‘Quarter Pounder With Cheese’s’ like our government can throw money at the economy and make each and every one exactly the same is simply astonishing.

And as I pondered McDonald’s I realised the lady who’d us served at Subway had made a mistake. Now, whether it was just she forgot or Subway don’t ask her to do this I don’t know (because I don’t have enough subs).

Here’s what I would have heard at McDonald’s:

“Would You Like That Super-Size”

Or something similar depending on what I’d ordered.

And keep in mind… It was about 9:20am, I’d been up since 5am and was gasping for a lovely bit a fresh coffee.

I didn’t order one because Tracey and I were too busy giggling about the ‘foot long’ joke and I was struggling to catch my breath.

BUT!!!

Had she just asked me “Would you like a drink with that?”

I would have said yes.

She would have taken another £1.50 or so and Subway would have increased their profits on my order by about 20%!

Not a lot on my little order.

But multiply that across the millions of foot longs these people sell and that and it’s big chunk of change.

And however you look at it – if all the outlets are not doing this then Subway are leaving a big boost in their profits on the table for someone else to grab.

Which is SILLY!

And you MUST do the same.

Between up-sell and cross-sell opportunities I bet there’s a additional 10% and maybe up to 50% in profits you could earn just by simply asking.

A hair salon could up-sell to the latest ’shampoo’. Could cross sell to make-up.

A beauty salon could up-sell a basic manicure to a luxury.

A spa could up-sell a full day to full day plus evening meal.

And on and on…

What you MUST realise is that the additional profit from an up-sell, cross-sell costs you NOTHING!!!

There is no additional cost in sale.

And EVEN better, when a customer has their wallet or purse out and are about to pay for something, this IS the time when their resistance to buying is LOWEST.

They’re ready to give you more money…

Make SURE you and your salon/spa staff ALWAYS, always, always offer an up-sell and or cross-sell…

Not doing so is ‘lazy’…

Doing so could be the MOST profitable thing you do all year…

Dedicated to your salon/spa success,

Henry.

PS: If your wondering how our BBQ went, we didn’t have it! Well, we did have the food, just not on the BBQ. Instead we played games indoors, filled our faces and then had a game of badminton in the garden once the sun came out… Lovely stuff…

PPS: On Saturday I discussed ARTICLES and just how powerful they can be for driving traffic to your salon or spa website. I offered to give away my step by step guide on writing articles and also my top 20 article submission sites (priceless) to the first 10 people who accepted their FREE trial and FREE gifts to my Salon & Spa Millionaire Inner Circle. I have TWO left:

Accept Your FREE Trial and FREE Gifts and FREE Article Marketing Guide by Clicking Here

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