How to Grow Your Salon or Spa in Recession

I’m a pretty positive person and do my absolute best to shield myself from any outside negative influences at all.

That leaves me in a positive, forward thinking state of mind for most of the time.

What do I mean by shielding myself:

• I avoid watching the news (life’s much nicer if you do).
• I avoid associations with negative people and when they happened I get out quick.
• I avoid reading the papers.

Might sound like I’m missing out on a lot?

And, from time to time I run a little test just to see if I am.

So, yesterday I did a ‘cupla’ things…

1. Grabbed a newspaper at 5:00am when I was getting some mil.
2. Watched the news at 6pm when I was stroking one of my 5 (well, actually 7 cats including the two strays we’ve rescued and are now almost ours…).

What did I discover?

• 6 stabbing deaths in 48 hours (nice).
• Someone in Big Brother in some kind of ‘romp’.
• Angelina Jolie has had some babies (yippeee…she must be the only one!).
• Christinao Ronaldo thinks he’s a slave (eh?)
• A big bank in the US is about to go bust.
• More banks in the UK are going bust.
• The credit crunch is going to get worse (not for me).
• House prices are falling at their fastest rate since lord knows when.
• It’s going to RAIN on my birthday this Friday.

Geez…By then end of that I was ready to finish it all.

If I was subjected to that everyday then I’d be one hell of a frightened, poor, fed up, miserable, celebrity envious mess…

Now, I’m NOT a idealist and I’m not burying my head in the sand. There’s a lot of stuff wrong with this country and all sorts of other stuff.

But, watching about it and reading about isn’t gonna help. There is only so much I, you, we can affect as individuals.

And THIS is the point of this email.

You have two choices…

1. Be led by what you hear, see, read and the people you know.
2. Choose to do something about it your own way and FAST!

So, here’s what I did this Sunday just gone.

• Got up a 5am and dissected the steps needed to be taken by my clients to makes sure they AVOID any recession (90% of which is jut DO what I show you in the kit).
• Donated money to Darfur and to Barnardos.
• Talked with Tracey (my fiancee) about here decision to let a staff member from here salon go. Advised here as hard as it is there is only ONE reason to have employees IF you want a business and not a community centre….They MUST make you money….
• Drove to my Mum’s house with Tracey.
• Jet washed here entire decking as a surprise for when she arrives back from a few days away (and it’s big, took 10 hours).
• Helped my brother George launching his first business now he’ll soon be leaving college (he’s going to Uni but wants to get building a biz now).
• Had firm words with my other younger brother Tom about knife crime and asked him directly if ANY of his friends carried knives and explained why he must tell me if they do (he goes to a good school but who knows nowadays).
• Had a family BBQ on the washed decking at 8pm.
• Drove home.

Why have I told you all that?

There’s good reason BUT, I’m not going to reveal why just yet.

Now, YOUR SALON!!!

There are three thing you need to make sure happen to ’skip’ round the recession.

I’ll give them to you in a list:

1. Change your WHO.
2. Change your WHAT.
3. Change your HOW.

In my next email I’ll stop talking about me and tell you what that little lot means…

Have a great day.

Henry.

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