Marketing Your Salon or Spa Is a Waste of Time

The world is changing really fast (as if  you didn’t know)…

70 odd years ago there were really only a handful of ways a salon or spa owner could attract business.

• Face to face
• Newspapers
• Magazines
• Publicity
• Signs
• Events
• Direct mail

And a few more.

Yet W.Clement Stone (if you don’t have his book entitles “The Success System that Never Fails” then get it) built a $1billion insurance business from scratch in the GREAT DEPRESSION!

Nowadays there are endless ways for you to attract new salon and spa clients.

All of those methods above, tons more offline methods and so many online methods you could bury yourself in them for a lifetime and still come up dazed and confused about what works and what doesn’t.

And that brings me onto yet another subscribers comment:

“Online marketing is a waste of time, offline marketing doesn’t work!’…

I’m in a good mood today so I won’t swear  - but what a LAME excuse for being LAZY.

And for this chap I bet they don’t work – because his mind is locked away in a dark room shielding him from trying ’stuff’ just in case he fails.

We ALL fail – it’s part of succeeding.

But this article isn’t about that.

This is article is about:

If W Clement Stone can build a billion dollar business from scratch in the Great Depression with nothing more than ‘blood sweat and tears’ – why in this day and age do so many salon and spa owners struggle.

I mean, we have so many options for attracting clients and so many options for keeping in contact with them, adding value and increasing their life-time spend.

Here’s an insight into part of the problem.

We do have endless ways to attract clients online and offline.

BUT, because of the speed of change, the speed at which new things arrive MOST businesses have ended up with a BIG PILE of jumbled up marketing strategies and means for attracting and keeping clients that it’s not only nearly impossible to know what works and what doesn’t BUT they all FIGHT each other rather than work in SYNC.

OR else, they are so ’scared’ of trying something new (maybe even just getting online) that just like the chap above they block out all options but what they’re used and slowly but surely get surpassed by competition and deserted by customers who expect more…

And W Clement Stone REVEALS the answer to this problem in the TITLE of his book…

I’m not going to tell you what it is until tomorrow…

BUT, Can YOU tell me what it is – and WHY it’s the so important?

Post your answers as comments to this article… If you dare (I will NOT ridicule anyone – I promise – probably just stopped anyone posting at all… Go on.. Have a shot)…

Dedicated to your success,

Henry.

PS: If you haven’t yet accepted your salon and spa free gifts – do so by clicking here.

PS: If you are not subscribed to receive my daily Salon and Spa marketing, advertising and wealth creation tips – simply enter your details below. We will NOT share your info and you can unsubscribe at ANY time.

******************************************************

If you enjoyed this post, make sure you subscribe to my RSS feed!

Related posts:

1. How to at Least Double the Response from ALL Your Salon Or Spa Marketing My first ever job in sales was with IBM. Fresh...
2. 3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You Angry! You gotta be kiddin’! Furious! More like it. It...
3. The Ultimate Salon/Spa Marketing Plan Creating a PLAN for marketing your salon or spa is...
4. How Many of these Salon and Spa Profit Boosters are You Using? There ARE signs consumer confidence is UP!!! High Street sales...
5. Why Free Salon and Spa Advertising Is a Bad Idea A lot of people come to this site looking for...

Related posts brought to you by Yet Another Related Posts Plugin.