What is The Best Response to a Bad Economy?

Those of you who’ve been around me a while know I spend a lot of time talking about what goes on in the few pounds of fleshy matter sat squarely between your iPod headphones (yes, your brain) and how IT — or better still YOU manifest what happens in your business, your life and happiness through your own thoughts.

Most salon and spa owners find the link between what they think and what happens to them a tenuous, often ’silly’ and in a lot of cases ‘pyscho-babble’ b**lsh*t…

Where you stand on the matter isn’t important.

And nor is whether you agree with me.

But for the next few minutes, ‘let’s agree that you agree with me’.

So…

What is the appropriate and best response to smashed markets, and economies battered so hard they’re nigh on unrecognisable?

A completely understandable, rational response is FEAR, worry, desperation, hiding out and waiting… But, you’ll wait a very, very, very long time before someone shout “Ahoy there!! Come out from under the rock! All is good again!”.

But, if YOU are after SUCCESS in your salon or spa then it’s pretty obvious what your response CANNOT be — isn’t it???

Quite simply… What everyone else IS doing!

There is a lot of mileage in solving ‘Mysteries’ – whether it’s Agatha Christie, Morse or Einstein.

But your task of responding to what’s happening in the economy is NO mystery at all…

One of my most admired success coaches is Earl Nightingale (and if you aren’t aware of Earl, which you should be, go get all his books and tapes and absorb them like a sponge). Earl famously said “If you’re can’t decide what to do, look around at what everyone else is doing and do the opposite” (or words to that effect).

And that should be your response. You must NOT do what most salon and spa owners are doing: shrinking; shrinking their thinking, their ambitions, their activities; shrinking the marketplace; shrinking what they offer and deliver.

Rather…You must create BIGGER, better, more exciting, more irresistible reasons for customers to get up off their butts, leave their homes, unlock their wallets and bring them to you, to be willing to spend when their every instinct screams “DON’T”.

You must do MORE, be MORE.

Ok, but what is the answer, or what are the answers to what you should be doing now?

Well, the quality of the answers YOU get entirely depends on the quality of the questions you ask.

This is certainly true of my consulting work with clients; some ask far better questions than others, and get better answers.

There ARE answers – right now – to how you can more effectively attract more affluent salon/spa clients – right now – to prosper while the majority aren’t – right now. Getting to those answers depends on the questions you ask yourself, including those you aks yourself about what you’ve read here…

Dedicated to your success,

Henry.

PS: If you haven’t yet accepted my FREE GIFT then what are you waiting for? Sometimes something comes along that can really make a difference to your salon/spa and life. Just one decision can change everything. Accepting my FREE GIFT could be that decision. I’ll certainly do my best to ensure it is… Click Here to Accept Your FREE GIFT

*****

If you enjoyed this post, make sure you subscribe to my RSS feed!

Related posts:

1. 7 Secrets to Recession Proofing Your Salon or Spa – Part 5 Recession Busting Secret Number 4 Tap Into Your Acres...
2. 7 Secrets to Recession Proofing Your Salon – Part 6 Recession Busting Secret Number 5 How to Have All Your...
3. 5 Tips to Boost Your Salon/Spa Email Response Email is one of the cheapest, easiest and fastest ways...
4. The Quickest Way to Grow Your Salon or Spa in 2009 I gave in this morning and checked Sky News. Big...
5. 7 Secrets to Recession Proofing Your Salon or Spa – Part 7 Recession Busting Secret Number 6 Focus on Niches and Extract...

Related posts brought to you by Yet Another Related Posts Plugin.