May

4 Steps to Mountains of Salon or Spa Referrals

By henrybaker

For many salon and spa owners, the current poor economy means spending money on marketing has stopped.

But, profitable marketing is the last thing that should stop.

Without a steady flow of new customers things will just get worse.

However, not all client acquisition campaigns cost money.

The best free marketing strategy is simply referrals.

Here is a simple 4 step system any small business can use to maximize their referrals.

ASK – As we all know, ‘if you don’t ask, you won’t get’ and that is certainly true for referrals. Most customers are happy to provide referrals if the service has been good. And if it hasn’t, that needs to be fixed anyway. The best time to ask is immediately after a ‘happy’ purchase.
Set the Right Expectations – From the moment you acquire a new customer you should make it clear that you rely on referrals to keep your costs and prices down. To facilitate that you will be asking for referral contacts if they are happy with your service.
Reward – When you receive a referral make sure you go back the person who made it and give them a gift to thank them e.g. a box of chocolates, something you sell etc. This will both increase that person loyalty to you and make future referrals much more likely.
Follow Up – Once you have a new referral make sure you follow up with them quickly. Be sure to mention where you got there name (having asked if that’s OK), and give them something physical to pass on to other people. That may be vouchers, offer cards, sample etc.

In conclusion, now is the time to focus attention on existing clients.

There is more profit buried in their than most businesses would know what to do with.

Get out there today and put a referral SYSTEM in place.

Speak soon!

Henry Baker.

PS: FREE access to over 81 PROVEN ways to grow your salon or spa… Head here to get immediate access FREE!

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