The SIMPLE Path to Salon or Spa Business Success
ByFirst off… Sorry!
I’ve been a little quiet over the last week or so.
‘Eat Your Own Medicine Henry’ has been on the top of my mind for a few weeks.
And I have.
Every once in a while I head off on a MISSION to see what’s happening in the world of salon and spa marketing, see what’s changing and see what’s REALLY worth spending time on.
The number of NEW options is astonishing.
And the rate of introduction of new options is increasing!
Yesterday a brand new type of search engine was released “Wolfram Alpha”.
I spent 30 minutes or so on there last night trying to figure out just how useful it is. I’m sure I’m missing something but besides calculating the distance from Bournemouth to Dubai and convert KM into miles I couldn’t figure out how it could help us.
Then I got confused.
For a brief millisecond my brain turned to jelly and everything got the better of me.
Everywhere I turned I found another ‘whizz-bang’ marketing option. Another social ‘fad’, another internet ‘gimmick’.
And OVERLOAD set in.
How could I possibly make sense of all the new marketing options available now and those about to hit us over the next few years?
How could I turn them into something that makes money for YOUR SALON OR SPA and for me?
I closed my eyes, took a deep breath and reflected.
Reflected on what’s really important.
Reflected on what REALLY gets people to TRUST YOU.
Reflected on what REALLY gives you the ability to build a LONG TERM business.
And like a white dove descending through the clouds in a stream of sunlight I had clarity.
Everything Was Crystal Clear Again
And the ’secret’ is simple.
I KNOW you will agree.
The secret is ‘COMMUNICATION’.
That’s ALL that matters.
It makes no odds whether that’s via a letter, a postcard, an email, on a blog, on Twitter, Facebook or whatever.
99% of the emails I receive, the letters I get in the post, the ‘Twits’ I get on Twitter are just HORRIBLY badly written.
The people sending them have put about as much thought and effort into REAL COMMUNICATION as I put into reading them (i.e. virtually none).
And therefore their salon or spa marketing FAILS.
And it fails over and over and over again.
They spend hours sending emails, hours writing letters, endless time on Facebook, Twitter, in forums and on and on. And get LOUSY, STINKING results.
Here’s a MUCH better path to choose.
Become a WORLD CLASS communicator and MASTER a small number of salon and spa marketing tools.
Then beat your competition over the head with them for years and years and years…
And keep your eyes peeled – I’ll have something to help you very, very soon…
Dedicated to your salon or spa success,
Henry.
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