Your Salon or Spa May Fail if You Don’t Know These Two Things!
ByWow!
What a weekend.
Sunny, hot, barbecues and relaxation.
Fantastic.
I hope you had a great weekend too.
Over the weekend I spent a little time filtering through all the different options we as business owners have to attract and keep clients.
And there are MORE than ever.
Just tons and tons of them.
In fact, there are SO many it’s often difficult to decide WHAT to do next.
So – I’m gonna simplify things for you a lot!
There are ONLY 3 things you need to do succeed in your salon or spa.
1. Attract more customers.
2. Get each one spending more.
3. Get each one referring more people.
That’s it.
Nothing more.
Now, the ‘tools’ you choose to use to grow your salon or spa MUST do one or a combination of those 3 things.
If they don’t – don’t spend your time on them.
The secret is to use as many different strategies as you can to do those 3 things.
AS LONG AS THEY WORK!
And that sentence there is the clincher.
So how do you know if they work?
Well, you MUST get an accurate measurement of at LEAST the following TWO statistics.
How MUCH it costs you to get a new client. Whether that’s from direct mail, the internet, press releases, face to face, the telephone, ads, yellow pages, Twitter etc, etc.
AND you must work out your AVERAGE LIFETIME CLIENT SPEND.
Now, as long as the amount it costs you to acquire a new customer is less than the your average lifetime spend… Guess what…
It makes YOU MONEY!
So keep doing it – and if you can – do MORE of it!
The BIG problem most salon and spas have and the reason they feel their advertising and marketing doesn’t ‘pay off’ is because.
a. They don’t know these numbers.
and…
b. They don’t spend any time trying to improve them!
And that is WHY you should ONLY use direct response marketing.
So when you spend a pound, you KNOW how much you get back.
Think how much it would be if you knew with certainty that if you spent £1000 on marketing you’s get £3000 back!
What fun!
And how easy would it be to walk all over your competition??
I think… VERY!
Dedicated to your success,
Henry.
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