Can You Spot the Salon/Spa BIG IDEA In Here?

I’m in a BAD mood today.

Really BAD.

I’m usually up at about 5am – cracking on with what needs to be done.

But this morning between 4am and 4:45am there was some kind of CAT world war going on in our house.

We have 7 cats – 5 we deliberately acquired and 2 strays who hooked up with our 5 to form the biggest gang in town.

What a posse!

I mean, there’s nothing like leaving your house in the evening sun for a stroll down to the beach and being followed by 7 camouflaged (in the right environment) slightly overweight four legged ‘killing’ machines hell bent on not letting you out of their sight.

Neighbours head back in doors, dogs run for cover, and birds sit rigidly on tree tops silent as mice.

Like a pack of furry ninjas our little friends keeps us safe.

Until we turn around and say ‘SHOOO!’ coz they’re getting too close to the road.

In fact, leaving our house to go anywhere on foot is a real pickle.

We’ve had to concoct all sorts of little tricks to get them to stay in the garden and not start the never ending following.

Fresh bowl of ‘crunchy lumps’ on the lawn – we call this the ‘Foody’.

Tracey leaves first, lets them follow then I call them back and run round the house the other way, down the path and join Tracy – we call this the ‘bait and switch’.

This one used to work really well but ‘The Hoover’, one of the strays who weighs 8 KILOS (bear in mind the average cat is 4kilo) has got wise and acts as a kind of ’sniper’, he know the trick and if I’m not fast enough he alerts the rest of the platoon.

It’s fun… If not a little tiring…

But I can’t complain…

However, this morning between 4am and 4:45am was ’somink’ else!

Remember when the US first started bombing Baghdad – it was termed ’shock and awe’?

I think that is what they were re-enacting.

Willsey (my oldest cat – 10, a little geriatric) was manning the stairs, running up, then down, then up, then down as fast as he possibly could.

Scruffy (4 foot from nose to tail) was some kind of stealth bomber. Jumping from the windowsill onto the bed ‘blam’.

Then onto the floor.

Then back on the bed.

Then up to the top of cupboard.

Them ‘Kaboom’ – back onto the bed.

Fluffy (our fatest little lady) was on ‘mine patrol’ frantically scraping, digging away at the carpet for minutes at a time.

Tinky (tiny little pretty cat) was singing (or meowing) for the troops – although I’d refer to it as more of a wail.

And the rest were all taking part in some shape or form.

I mean, this isn’t unusual – but I can normally get up, deliver a round of fresh supplies into their bowls in the kitchen and go back to sleep.

But not today!

They wanted me up!

So… Up shot is I’ve had one hour less sleep than I need and given I work on a minimum sleep schedule – that is bad news. I feel all kind of wound up and cross already and I’ve got a lot done.

ANYWAY – ENOUGH ABOUT ME.

I wrote this post to illustrate a point about the biggest salon and spa marketing mistake.

And also to give you a little insight into something ESSENTIAL in copywriting foyour salon or spa.

Any ideas what those two things are???

Post your ideas as comments to this article…

Dedicated to your success,

Henry.

PS: Scruffy (the 4ft lad) is now curled up next to me gently purring… I think I might WAKE HIM UP!!!

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