Archive for advertising
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Posted by: | CommentsAngry!
You gotta be kiddin’!
Furious!
More like it.
It takes a lot to move me from my persistently happy mood to a state of crossness (let alone anger) when I’m sat at our beach hut watching the holidaymakers get told off for walking their dogs or throwing a tantrum for dropping a sausage from the BBQ into the sand.
But yesterday it happened…
I got cross.
Very cross.
I was reading an article in a Beauty Industry Magazine (I won’t name and shame them – and it’s not the magazines fault I suppose) about how to get more clients.
Their advice was that given we’re in recession beauty salon, nail salon, tanning salon, hair salon and spa owners should get ANY clients they possibly could.
Any!
They should do things like get out of foot (or send their employees out) and BLANKET deliver flyers.
They should hang around on in towns and on street corners and give out flyers to the GENERAL PUBLIC (yeah! that works! If you’re REALLY BORED and like wasting time).
That as long as they told enough people WHERE their salon was then eventually… Eventually… Eventually… They’d get some new clients.
Ah!
Ah!
Ah!
On one level they were kind of right.
Give out enough useless freakin’ flyers and yes eventually… Eventually you will get a few badly qualified, bottom of the barrel clients stumble through your doors…
And maybe even the odd client who you really want.
But for the love of god!
That’s a really, really, really, really bad, waste of time, lazy, expensive, useless way to get clients.
And the fact someone is giving that advice away MAKES ME A CROSS LITTLE BOY!
So…
I had another cup of tea.
A rich tea biscuit, closed my eyes and erased the anger.
And this morning I’m going to once again give you the THREE things you MUST do BEFORE you do any marketing or advertising at all.
Do these and you’ll be in the top 1% of salons and spas quickly.
Don’t and you’ll be chasing your tail forever.
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Here they are:
- Identify YOUR ideal client. WHO do you want into your salon or spa? What gender are they? How old are they? Where do they live? How much money do they make? What paper do they read? How many children do they have? EVERYTHING and anything you can identify from existing clients and/or what you see as your perfect client. Once you know who you want then guess what! You can actually go find them!!
- List every possible place you can find these people. You can buy mailing lists, maybe they go to a particular ‘club’. Maybe they live in a particular part of town. Maybe they frequent another business in your area (yeah – believe it or not they do buy from other people too…).
- Develop an OFFER. Something truly irresistible. Something that will make your IDEAL client sit up and say ‘Geez, Frank, we gotta get our little butts over to Henry’s Beauty Parlour TODAY!”. This bit is very IMPORTANT. Their is so much NOISE out there you gotta give your prospects a reason to CONTACT YOU. Luckily, most salon and spa advertising is so LAME – covered in pictures of smiling women, beaches, couches, lipsticks (guess what – your prospects KNOW what a couch looks like) that quite frankly just having an offer will set you in really good stead.
There are a few more things you need to do but you gotta do some thinking too…
So… Post in the comments section of this article what else you think you need to do and anyone who gets it right will get a prize… Not sure what yet, have to have a look in my goody bag… But it will be cool…
Get posting!
Best,
Henry.
PS: I’ve letting a few more people have FREE access to over 81 ready to use marketing campaigns for your salon or spa. All you need to do is head here and watch the video – all is explained. But hurry, I am planning to drop this freebie. I’m just giving too much away.
Click Here for FREE Access to Over 81 Ways to Get More Clients
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Susan Boyle and Your Salon or Spa
Posted by: | CommentsMy dad had no qualifications.
None whatsoever.
He was raised in South London and took pleasure in putting sand in teachers cars through the petrol cap, bouncing cars to different spots in the car park so teachers couldn’t find them, placing cling film across toilet bowls and generally being a ’scallywag’.
With no qualifications he had to scrape, crawl and fight his way to the upper echelons of management in a corporate company over many, many years.
So from a young age he distilled into myself and four brothers just how important education is.
How you must have qualifications to succeed in anything.
I 100% agree with him about the education bit (although not the useless ‘dribble’ that’s taught at school) but completely disagree with the qualification bit. I did very well at school, college and university but if I had that time back I’d would not be there…
How many qualifications you have just isn’t important anymore.
It DID used to be.
But not anymore.
We are now living in a ‘celebrity’ driven society.
No longer does the salon or spa owner with the most qualifications, best trained staff win…
Instead the one who is deemed a ‘celebrity’ wins.
Think about the ‘handymen’ on programmes like ‘DIY SOS’ – they’re no better than any other carpenter.
Think about the ‘celebrity chefs’ – are they any better than the others?
Think about Susan Boyle! Yes, she is a fantastic singer – BUT, is she any better than her peers?
The answer is of course NO.
And it doesn’t just apply to big celebs.
It’s 100% true for local, regional and national salons and spas too.
Any salon owner, any salon business or spa business that gets media coverage is instantly whizzed to a place of credibility, celebrity and success.
There can be NO denying it.
So how do you get this ‘celebrity’ status in your salon or spa??
We’ll talk more about that another time.
Dedicated to your success,
Henry.
PS: Here’s FREE access to £2,000.00 (about $3,000.00) of the best Salon and Spa success training around. Why can you try it free? Well – I’d rather you did… That way I don’t have to hang around outside your salon/spa and twist ya arm 
… Just seems nicer…
FREE TRIAL ACCESS TO THE ACCLIAMED “SALON AND SPA CLIENT ATTRACTION SYSTEM” – CLICK HERE
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You Were Wrong? Here is the BIG Salon and Spa Idea
Posted by: | CommentsYesterday I was chatting to a lovely lady while walking with Tracey along the beach front.
We got talking because I stroked one of her dogs.
She was walking what had to be two of the world’s leading ‘low down bum’ doggies.
There legs were literally 2cm long – quite how they fit their knees into those 2cms I’ll never know.
And on top of that it was like they’d been stretched.
In fact it looked like evolution was having a bit of a laugh when it created these low down bum, too long doggies.
But they were lovely – really, really sweet and Tracey fell in love with them.
Anyway, we got talking and I mentioned we had 7 cats.
“7 cats?” she bellowed?
“Yep” I replied.
“7 cats??” she exclaimed again.
“Oh yeah” I replied.
“7 cats!!” she said with a look of disbelief.
“You goootttt it…” I replied.
“7 cats!” she said (by now it was getting a little tiresome. I’m all for repetition in learning – but neither I nor her were learning anything here).
“Corrrrrreeeecccttttt!” I replied.
“7 cats…” she said.
“YES! What’s confusing you – we have SEVEN cats” I replied (a little sharply actually – but in my head (which I didn’t do) I shouted it at her).
“Why would you want 7 cats?” she asked.
At this point my ‘brain’ was off on it’s own again and in my head I said ‘why have you got two short legged, too long dog that permanently look like they’re in on those mirrors at the fair that make you look weird’??
But I didn’t say that – I’m too polite.
Instead I said: “Because we like cats”.
That’s it for that story…. This article is actually about the one I posted on Wednesday.
Do you remember?
I asked you to spot the BIG Salon/Spa IDEA in the post…
And then post your response in comments.
I received 113 email answers and ONE comment on the post.
It seems 113 people couldn’t or didn’t want to follow instructions (there is a lesson in there about your customers and their behaviour).
And guess what…
NOBODY got it right.
In fact nobody even came close.
I had all sorts of bizarre responses like:
‘Use cats to stimulate creativity’.
‘Cats help you relax’.
‘ Read your copy to your cats and if they don’t understand it, there is no way your customers will’ (brilliant).
But as I say, they’re all wrong.
The BIG Salon/Spa IDEA (or in fact ideas – because after I’d writtent the post I realised there were a few) is:
THE BIGGEST MISTAKE IN SALON and SPA MARKETING IS BEING BORING!!!!!
There is nothing that will kill the return from your salon/spa marketing faster.
And there is SO MUCH BORING marketing around.
Just flick through the beauty section in the Yellow Pages, or look through the local paper or look on the internet at all the ‘me too’ websites on the net.
It’s all sooooooo boring!
And therefore few people read it…. And if few people read it… Even less people will respond…
And that leads to one almighty waste of your time and money.
So TODAY – have a look at your salon websites, salon brochures, salon price lists, salon ads etc etc and ask yourself ‘ARE THEY BORING’??
If they are – here’s what to do.
Make them NOT boring! I guarantee you it will pay big returns.
OK.
Now…
There are a fe more BIG ideas the post revealed (and in fact this one does too) but I’m keeping those close to my chest for now. They are the KEY to building long term value from your customers…
Any ideas???
Post your responses in COMMENTS (not via email – email annoys me).
Dedicated to your success,
Henry.
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Can You Spot the Salon/Spa BIG IDEA In Here?
Posted by: | CommentsI’m in a BAD mood today.
Really BAD.
I’m usually up at about 5am – cracking on with what needs to be done.
But this morning between 4am and 4:45am there was some kind of CAT world war going on in our house.
We have 7 cats – 5 we deliberately acquired and 2 strays who hooked up with our 5 to form the biggest gang in town.
What a posse!
I mean, there’s nothing like leaving your house in the evening sun for a stroll down to the beach and being followed by 7 camouflaged (in the right environment) slightly overweight four legged ‘killing’ machines hell bent on not letting you out of their sight.
Neighbours head back in doors, dogs run for cover, and birds sit rigidly on tree tops silent as mice.
Like a pack of furry ninjas our little friends keeps us safe.
Until we turn around and say ‘SHOOO!’ coz they’re getting too close to the road.
In fact, leaving our house to go anywhere on foot is a real pickle.
We’ve had to concoct all sorts of little tricks to get them to stay in the garden and not start the never ending following.
Fresh bowl of ‘crunchy lumps’ on the lawn – we call this the ‘Foody’.
Tracey leaves first, lets them follow then I call them back and run round the house the other way, down the path and join Tracy – we call this the ‘bait and switch’.
This one used to work really well but ‘The Hoover’, one of the strays who weighs 8 KILOS (bear in mind the average cat is 4kilo) has got wise and acts as a kind of ’sniper’, he know the trick and if I’m not fast enough he alerts the rest of the platoon.
It’s fun… If not a little tiring…
But I can’t complain…
However, this morning between 4am and 4:45am was ’somink’ else!
Remember when the US first started bombing Baghdad – it was termed ’shock and awe’?
I think that is what they were re-enacting.
Willsey (my oldest cat – 10, a little geriatric) was manning the stairs, running up, then down, then up, then down as fast as he possibly could.
Scruffy (4 foot from nose to tail) was some kind of stealth bomber. Jumping from the windowsill onto the bed ‘blam’.
Then onto the floor.
Then back on the bed.
Then up to the top of cupboard.
Them ‘Kaboom’ – back onto the bed.
Fluffy (our fatest little lady) was on ‘mine patrol’ frantically scraping, digging away at the carpet for minutes at a time.
Tinky (tiny little pretty cat) was singing (or meowing) for the troops – although I’d refer to it as more of a wail.
And the rest were all taking part in some shape or form.
I mean, this isn’t unusual – but I can normally get up, deliver a round of fresh supplies into their bowls in the kitchen and go back to sleep.
But not today!
They wanted me up!
So… Up shot is I’ve had one hour less sleep than I need and given I work on a minimum sleep schedule – that is bad news. I feel all kind of wound up and cross already and I’ve got a lot done.
ANYWAY – ENOUGH ABOUT ME.
I wrote this post to illustrate a point about the biggest salon and spa marketing mistake.
And also to give you a little insight into something ESSENTIAL in copywriting foyour salon or spa.
Any ideas what those two things are???
Post your ideas as comments to this article…
Dedicated to your success,
Henry.
PS: Scruffy (the 4ft lad) is now curled up next to me gently purring… I think I might WAKE HIM UP!!!
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