Archive for beauty salon advertising
Put Your Salon In front of Thousands – Today
Posted by: | CommentsWould you like to advertise your salon or spa to thousands of people within about 15 minutes?
Here’s how to do it.
(Time to teach some of your to ’suck eggs’… if you already know how to do this).
One of THE best ways to advertise online is using Google Adwords - www.Google.co.uk/AdWords
I won’t do into it in detail here.
But, the premise is simple.
YOU choose what under what search terms i.e. what people type into Google you would like an ad for your salon or spa to appear.
For example – if you had a salon in ‘Timbuctoo’ then you might want to bid under the keyword ‘Beauty salon timbucktoo’…
Have a peek in adwords and see if you can get yourself set up.
If you’d like a video with a lot more in depth ‘how to’ then post a comment on here and I’ll see what I can do 
…
And keep in mind – there are quite a few things I’ll need to show you to get it working like a dream.
But once it does you can have clients ‘comin’ outta ya ears’…
Best, Henry.
If you enjoyed this post, make sure you subscribe to my RSS feed!
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Posted by: | CommentsAngry!
You gotta be kiddin’!
Furious!
More like it.
It takes a lot to move me from my persistently happy mood to a state of crossness (let alone anger) when I’m sat at our beach hut watching the holidaymakers get told off for walking their dogs or throwing a tantrum for dropping a sausage from the BBQ into the sand.
But yesterday it happened…
I got cross.
Very cross.
I was reading an article in a Beauty Industry Magazine (I won’t name and shame them – and it’s not the magazines fault I suppose) about how to get more clients.
Their advice was that given we’re in recession beauty salon, nail salon, tanning salon, hair salon and spa owners should get ANY clients they possibly could.
Any!
They should do things like get out of foot (or send their employees out) and BLANKET deliver flyers.
They should hang around on in towns and on street corners and give out flyers to the GENERAL PUBLIC (yeah! that works! If you’re REALLY BORED and like wasting time).
That as long as they told enough people WHERE their salon was then eventually… Eventually… Eventually… They’d get some new clients.
Ah!
Ah!
Ah!
On one level they were kind of right.
Give out enough useless freakin’ flyers and yes eventually… Eventually you will get a few badly qualified, bottom of the barrel clients stumble through your doors…
And maybe even the odd client who you really want.
But for the love of god!
That’s a really, really, really, really bad, waste of time, lazy, expensive, useless way to get clients.
And the fact someone is giving that advice away MAKES ME A CROSS LITTLE BOY!
So…
I had another cup of tea.
A rich tea biscuit, closed my eyes and erased the anger.
And this morning I’m going to once again give you the THREE things you MUST do BEFORE you do any marketing or advertising at all.
Do these and you’ll be in the top 1% of salons and spas quickly.
Don’t and you’ll be chasing your tail forever.
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Here they are:
- Identify YOUR ideal client. WHO do you want into your salon or spa? What gender are they? How old are they? Where do they live? How much money do they make? What paper do they read? How many children do they have? EVERYTHING and anything you can identify from existing clients and/or what you see as your perfect client. Once you know who you want then guess what! You can actually go find them!!
- List every possible place you can find these people. You can buy mailing lists, maybe they go to a particular ‘club’. Maybe they live in a particular part of town. Maybe they frequent another business in your area (yeah – believe it or not they do buy from other people too…).
- Develop an OFFER. Something truly irresistible. Something that will make your IDEAL client sit up and say ‘Geez, Frank, we gotta get our little butts over to Henry’s Beauty Parlour TODAY!”. This bit is very IMPORTANT. Their is so much NOISE out there you gotta give your prospects a reason to CONTACT YOU. Luckily, most salon and spa advertising is so LAME – covered in pictures of smiling women, beaches, couches, lipsticks (guess what – your prospects KNOW what a couch looks like) that quite frankly just having an offer will set you in really good stead.
There are a few more things you need to do but you gotta do some thinking too…
So… Post in the comments section of this article what else you think you need to do and anyone who gets it right will get a prize… Not sure what yet, have to have a look in my goody bag… But it will be cool…
Get posting!
Best,
Henry.
PS: I’ve letting a few more people have FREE access to over 81 ready to use marketing campaigns for your salon or spa. All you need to do is head here and watch the video – all is explained. But hurry, I am planning to drop this freebie. I’m just giving too much away.
Click Here for FREE Access to Over 81 Ways to Get More Clients
*******************************************************
If you enjoyed this post, make sure you subscribe to my RSS feed!
3 Fatal Salon and Spa Advertising Mistakes
Posted by: | CommentsThere is a huge amount of very, very bad advertising in the beauty industry.
There are a lot of very, very good salons and spas not attracting as many clients as they should because they are not aware of the mistakes they are making.
The truth is that the old saying ‘build a better mousetrap and they’ll beat a path to your door’ isn’t actually true.
You can have the best salon, the best spa, the best treatments, the best location and still go broke.
Similarly, there are a lot of salons and spas in ‘poor’ locations with few experienced staff absolutely rammed to the seems and overflowing with clients.
The difference between the two is the use of effective advertising.
That’s not to say having a great salon/spa isn’t an advantage because of course it is. But for those salon and spa owners wanting dramatic increases in profits, marketing is the key.
This article isn’t the place for us to discuss how to create a world class client generating system but I am going to reveal three of the biggest salon/spa advertising mistakes.
Stop these and your results will dramatically improve.
Mistake #1 – Not Knowing WHO You Want to Attract
If you enjoyed this post, make sure you subscribe to my RSS feed!
Why Free Salon and Spa Advertising Is a Bad Idea
Posted by: | CommentsA lot of people come to this site looking for FREE salon and spa avdertising ideas.
That’s OK.
And there are lots of ‘free’ things you can do to promote your business.
BUT!
And this is a BIG BUT!
Trying to attract clients for free is a dangerous game.
Here’s the problem.
If you find say 3 ways to attract clients for free and your competitors see what you’re doing and do the same then suddenly you’ll be fighting for the same clients using the same free means.
Not a very stable way to grow your salon or spa.
What if instead you identified 100 different ways to attract new clients.
A few maybe free.
Most won’t.
BUT, the ones that aren’t free to begin with attract better clients who spend more with you over a longer peiod of time.
So, maybe one of the paid means of finding clients costs you £10 to get a new client.
BUT, their value to you over a lifetime is £500.
That’s a £490 return for your £10.
It maybe that some of the 100 different ways we identify for you to attracy new clients cost perhaps £50 to attract one new client.
But again, you spend £50 and get £500 back!
What IF, the best, highest spending clients cost you £200 to attract BUT, the spent £2,500 with you over their lifetime as a client.
Your £200 turns into £2,500. SO, the COST of your advertising IS NOT what is important.
What IS imporant is HOW MUCH it costs to get a NEW client and HOW MUCH they spend with you over a lifetime as a client.
You see, NONE of your competiton will be willing to pay £200 to get a client. They will not realise that spending that £200 could get them £2,500.
So rather than constantly looking for ways to advertise for free, what you should be doing is looking for AS MANY profitable ways as you can to find as many new clients as you can.
STOP fighting with everyone else.
Go where the MONEY IS!
And grab your free gift which will help you do just that here => FREE Salon Gift
If you enjoyed this post, make sure you subscribe to my RSS feed!
