Archive for beauty salon marketing
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Posted by: | CommentsAngry!
You gotta be kiddin’!
Furious!
More like it.
It takes a lot to move me from my persistently happy mood to a state of crossness (let alone anger) when I’m sat at our beach hut watching the holidaymakers get told off for walking their dogs or throwing a tantrum for dropping a sausage from the BBQ into the sand.
But yesterday it happened…
I got cross.
Very cross.
I was reading an article in a Beauty Industry Magazine (I won’t name and shame them – and it’s not the magazines fault I suppose) about how to get more clients.
Their advice was that given we’re in recession beauty salon, nail salon, tanning salon, hair salon and spa owners should get ANY clients they possibly could.
Any!
They should do things like get out of foot (or send their employees out) and BLANKET deliver flyers.
They should hang around on in towns and on street corners and give out flyers to the GENERAL PUBLIC (yeah! that works! If you’re REALLY BORED and like wasting time).
That as long as they told enough people WHERE their salon was then eventually… Eventually… Eventually… They’d get some new clients.
Ah!
Ah!
Ah!
On one level they were kind of right.
Give out enough useless freakin’ flyers and yes eventually… Eventually you will get a few badly qualified, bottom of the barrel clients stumble through your doors…
And maybe even the odd client who you really want.
But for the love of god!
That’s a really, really, really, really bad, waste of time, lazy, expensive, useless way to get clients.
And the fact someone is giving that advice away MAKES ME A CROSS LITTLE BOY!
So…
I had another cup of tea.
A rich tea biscuit, closed my eyes and erased the anger.
And this morning I’m going to once again give you the THREE things you MUST do BEFORE you do any marketing or advertising at all.
Do these and you’ll be in the top 1% of salons and spas quickly.
Don’t and you’ll be chasing your tail forever.
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Here they are:
- Identify YOUR ideal client. WHO do you want into your salon or spa? What gender are they? How old are they? Where do they live? How much money do they make? What paper do they read? How many children do they have? EVERYTHING and anything you can identify from existing clients and/or what you see as your perfect client. Once you know who you want then guess what! You can actually go find them!!
- List every possible place you can find these people. You can buy mailing lists, maybe they go to a particular ‘club’. Maybe they live in a particular part of town. Maybe they frequent another business in your area (yeah – believe it or not they do buy from other people too…).
- Develop an OFFER. Something truly irresistible. Something that will make your IDEAL client sit up and say ‘Geez, Frank, we gotta get our little butts over to Henry’s Beauty Parlour TODAY!”. This bit is very IMPORTANT. Their is so much NOISE out there you gotta give your prospects a reason to CONTACT YOU. Luckily, most salon and spa advertising is so LAME – covered in pictures of smiling women, beaches, couches, lipsticks (guess what – your prospects KNOW what a couch looks like) that quite frankly just having an offer will set you in really good stead.
There are a few more things you need to do but you gotta do some thinking too…
So… Post in the comments section of this article what else you think you need to do and anyone who gets it right will get a prize… Not sure what yet, have to have a look in my goody bag… But it will be cool…
Get posting!
Best,
Henry.
PS: I’ve letting a few more people have FREE access to over 81 ready to use marketing campaigns for your salon or spa. All you need to do is head here and watch the video – all is explained. But hurry, I am planning to drop this freebie. I’m just giving too much away.
Click Here for FREE Access to Over 81 Ways to Get More Clients
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Usain Bolt Reveals a Powerful Secret to Your Salon or Spa Business Success
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Usain Bolt's Success Secret and YOUR Salon or Spa
Would you like to know the things that separates people like Usain Bolt from the average?
I mean, this chap is unbelievable.
Sure, he has a physical advantage nobody can touch right now.
But he’s not the only athlete performing at an unbelievable level.
Yet some athletes seem to fall at the ‘final hurdle’.
They storm the heats, semis and then crumble in the final.
There are all sorts of reasons why that happens.
BUT, Michael Johnson’s commentary on BBC2 revealed something which I’ve known and used for years.
Something which true superstars like him and Usain use to ensure they perform at their peak!
And it’s all about preparation (as if you didn’t know that).
Here’s what Michael Johnson said (not his exact words but you’ll get the gist) about what the difference in preparation between those who run perform their best in the finals and those who don’t…
“Before the race some athletes will think about the ‘GLORY’ of winning. The sponsorship they’ll get, the press coverage, the MONEY. Some will ‘WORRY’ about tripping, false starting, being beaten…
BUT, USAIN BOLT, the best athletes will do neither of those.
Usain will be RUNNING THE PERFECT RACE IN HIS MIND. Over and over again. He’ll replay the perfect start, the perfect drive, the perfect finish. And he’ll picture it in perfect detail. He’ll KNOW his every move, his every step, exactly what he’ll do in the race.”
And guess what happens in the race?
He runs it pretty much exactly as he visualises it.
Pretty weird huh??
Well… Whether you think it’s weird or not – it IS proven to work. Time and time again.
And YOU can use EXACTLY the same technique to achieve whatever YOU want for your salon business, your spa business and your life.
You see, our world has a strange habit of reflecting our thoughts.
Think good things, good things tend to happen.
Think bad things, bad things tend to happen.
Create your perfect future in your mind in perfect detail and replay it to yourself A LOT and and that perfect future will have more than a little chance of coming true…
Give it a try…
Let me know how you get on…
After all… If it’s good enough for the fastest man the world has EVER seen – surely it’s good enough for me and you…
Best,
Henry.
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3 Salon and Spa Summer Marketing Ideas That Cannot Fail
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Happy 4th of July!
I live in England so quite frankly it doesn’t mean a lot to me and is just an excuse for a marketing campaign to all my friends who read my stuff in the US.
It’s easy to link a salon marketing campaign to calender events.
“Who Else Want an Independence Day Massage and a Free 6ft Star Spangled Banner?”
Or use any other ‘hook’ to grab people’s interest.
It’s too late for independence day and no use if your in the UK or elsewhere outside the US so here are another two brilliant excuses for a summertime beauty salon marketing campaign (or nail salon marketing campaign, or spa, or hair salon or any other salon…).
- End of school term offer. There’s a lot of pent up worry for parents just about to see their children break up for the summer holidays! Sure they love having them home but they could certainly do with a little pampering before it starts. In fact, why not run a 6 week special package for Mums and/or Dads giving a half day pampering session every week AND entertainment for the children… And charge a LOT – upfront for it.
- Pre-Holiday ‘Beach Goddess’, ‘Beach Hunk’ package. People love to look their best when they shoot off to warmer climes… Take advantage and run a special for just so…
I’ve got endless more but quite frankly reserve those for my Salon and Spa Millionaire Inner Circle Members.
If you’re not yet a member – grab your FREE trial here.
Dedicated to helping you increase your salon or spa profits this summer,
Henry.
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The Quickest Way to Grow Your Salon or Spa in 2009
Posted by: | CommentsI gave in this morning and checked Sky News.
Big mistake.
Once again I was bombarded with ‘recession, recession, recession’.
Mortgage approvals at a record low, no car show because people aren’t buying cars, various celebrities very sadly either ill or passed away.
I took me a good half an hour or so to pull myself together and get to writing about something very important.
You see, it surprises me is how many salon and spa owners are still
making the same huge mistake.
Let me explain…
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