Archive for beauty salon marketing
19 Easy Salon and Spa Promotions
Posted by: | CommentsHave you ever struggled to come up with a good idea for a promotion?
Does it sometimes seem like the days, weeks and months pass by in a flash and before you know it another years has gone, you look back and haven’t achieved all you wanted to?
Fortunately, it’s a simple challenge to solve.
It can be as simple as an A4 piece of paper arranged in 12 columns with a few notes or post-its…
What am I talking about?
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Why Free Salon and Spa Advertising Is a Bad Idea
Posted by: | CommentsA lot of people come to this site looking for FREE salon and spa avdertising ideas.
That’s OK.
And there are lots of ‘free’ things you can do to promote your business.
BUT!
And this is a BIG BUT!
Trying to attract clients for free is a dangerous game.
Here’s the problem.
If you find say 3 ways to attract clients for free and your competitors see what you’re doing and do the same then suddenly you’ll be fighting for the same clients using the same free means.
Not a very stable way to grow your salon or spa.
What if instead you identified 100 different ways to attract new clients.
A few maybe free.
Most won’t.
BUT, the ones that aren’t free to begin with attract better clients who spend more with you over a longer peiod of time.
So, maybe one of the paid means of finding clients costs you £10 to get a new client.
BUT, their value to you over a lifetime is £500.
That’s a £490 return for your £10.
It maybe that some of the 100 different ways we identify for you to attracy new clients cost perhaps £50 to attract one new client.
But again, you spend £50 and get £500 back!
What IF, the best, highest spending clients cost you £200 to attract BUT, the spent £2,500 with you over their lifetime as a client.
Your £200 turns into £2,500. SO, the COST of your advertising IS NOT what is important.
What IS imporant is HOW MUCH it costs to get a NEW client and HOW MUCH they spend with you over a lifetime as a client.
You see, NONE of your competiton will be willing to pay £200 to get a client. They will not realise that spending that £200 could get them £2,500.
So rather than constantly looking for ways to advertise for free, what you should be doing is looking for AS MANY profitable ways as you can to find as many new clients as you can.
STOP fighting with everyone else.
Go where the MONEY IS!
And grab your free gift which will help you do just that here => FREE Salon Gift
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All across the country beauty salons, spas and hairdressers are being hit hard by recession. Many will fail over the next year. Astonishingly very few know about, let alone tap into the 60 year olds ’secret’ which means the beauty industry is the best place to be in recession. Here’s why…
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7 Secrets to Recession Proofing Your Salon or Spa – Part 8
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Recession Busting Secret Number 7
Decide Where You’re Going and Set Clearly Defined, Time Limited Goals to Get There
It’s my observation there are two types of business owners and entrepreneurs; merry-go-round and elevator entrepreneurs. Merry-go-round entrepreneurs go round and round and round and round the same motions, over and over and over and over again (see how mundane it is), getting nowhere but dizzy (and a bit sick)and certainly not making any forward progress.
These are business owners who arrive in their shops, offices, garages, salons etc. with no clear idea of what they’ll do that day and just ’see what happens’.
On the other hand, elevator entrepreneurs are constantly finding the fastest, easiest ways to ‘jump’ to the next level. Always testing, always trying something new, always tweaking, and never giving up.
These are the ones that get to their businesses every day (if they’re not at their home office busy working on attracting new clients and looking after current clients) with a rock-solid clear plan of what they want to achieve that day, that week, that month and that year and what skills they need to get there.
Both types require work, but one type gets to a whole different destination to the other. The difference in the ultimate destination is quite simple setting clear, time defined goals.
Here’s an example…If I told you there was a million pounds sat waiting for you on an island in Hawaii and all you had to do was go find it within 48 hours and you could have it, could you do it?
There are over 100 islands in Hawaii…It’ be quite difficult wouldn’t it?
If I now told you which island it was on, would that make it easier? Of course it would, but still nigh on impossible as the island I’ve put the money on is the Big Island which has 4,000 odd square miles.
If I now told you which road it was on and which house it was at, could you find it? Getting easier right…
If I told you where to book airplane tickets, which airport to leave from, which airport to go to, how to get a car, and gave you a GPS system and the exact address of the house where the money was, could you now find it? Of course…Of course…
And exactly the same principles apply to your journey with your business from where you are now, to where you want to be.
You must know exactly where you want to get to and then simply work backwards identifying each step you need to take along the way.
Setting clearly defined, time limited goals is the ultimate secret to beating recession and achieving all the success you want from your business and your life.
Time for Me to Shut Up
Ok, that brings us to the end of this ride. Please unbuckle your seat belt, stand up, step to the left and get going.
I hope you’ve enjoyed the secrets I’ve shared with you as much as I’ve enjoyed writing about them.
Grab your FREE Gift Packed Full of Salon and Spa Growth Tips Here — Click Here
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