Archive for Beauty Salon
3 Price List Changes Guaranteed to Make You Money
Posted by: | CommentsI’m not a fan of beauty salon price lists or prices list for any spa or nail salon or hair salon.
In fact if I could I’d get you to do away with them COMPLETELY.
Salon price lists are a very bad way to show what you do.
And most are even worse than that!
Put two beauty salon price lists side by side and too often the only way you’re left to distinguish between the two is by PRICE!!!
AAAGGHHH!!!
That puts you in a really weak position!
Competing on price is NOT where you want to be.
Look.
I don’t have time here to tell you about the alternatives – it’s a BIG story and requires a number of changes.
Changes that elevate you above ALL your competition and allow you to charge as much as 500% or more than your closest competitor.
BUT, I know I’ll struggle to convince you to get rid of that awful price list so here are THREE things you can do to atl least minimse the damage caused by your price list…
1. Don’t just list your treatmens. INLCUDE BENEFITS. How will they make people look and feel? Why are they different?
2. Do NOT INCLUDE prices. Make them ASK you what they are. That gives you the chance to tell them why you’re different and substantiate the price.
3. Include a MONEY BACK GUARANTEE! This is the fastest way to separate you from your competition and boost sales. And as long as you’re doing a good job, the bump in sales will FAR outweigh refunds..
There are tons more I could give you but do these three and TELL ME HOW YOU GET ON.
Dedicated to your success,
Henry.
PS: Don’t forget to take care of your FREE TRIAL access to my “Client Attraction System” with over 81 of the BEST, proven marketing campaigns for your salon or spa.
CLICK HERE FOR YOUR FREE ACCESS
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Why Facebook Should ‘Die’ and 3 Reasons to Use Twitter in Your Salon or Spa
Posted by: | CommentsFacebook sends me LOOPY!
I can’t actually tell you what I really think about it without offending most of my thousands of members.
In fact, the level of language obscenity it builds inside me scares me!
Why do I have such an aversion to Facebook?
Simple really…
I know TOO many people who waste TOO much time on Facebook either BRAGGING about their latest holiday or childrens sports day results, sharing drunken pictures of nights out with little on or else doing their best to ruin their relationships my digging up old boyfriends or girlfriends (they’d long forgotten) only to get busted by their other half.
But my REAL aversion to it it this.
TIME WASTING.
I know, I know.
People enjoy it.
But people enjoy CRACK (which is probably less addictive than Facebook) – doesn’t mean it’s good for them.
Where will society be in 50 years time if we all spend 30% of our day talking nonsense to people we don’t really like (or we’d have kept in real contact) when we could actually be creating real value for our society?
Not a popular thing to say.
And yes, it is nice to catch up with old mates (in moderation).
And yes, in some convoluted ways Facebook can help your salon or spa (if you’ve got a lot of spare time).
BUT, there’s another ‘KIDDY’ on the block.
And I’m sure you’ve heard about this little ‘BIRD’.
TWITTER!
Twitter allows you to build up a group of ‘friends’ VERY quickly – much quicker than Facebook. And then let them know what you’re up to at any time with a short message (I think it’s 40 characters or something).
NOW, here’s the good bit.
It is VERY, VERY easy to get YOUR clients to join you on Twitter.
AND then VERY, VERY, VERY easy to send out a quick ‘Tweet’ whenever you like letting them know about something happening in your salon or spa.
AND IT IS FREE!
So, say one Friday morning you get 2 cancellations – you could send out a quick Tweet on Twitter letting everyone know you’ve had 2 cancellations and if they’re fast enough they can grab an appointment.
EVEN better you can VERY easily start to really CONNECT with your clients.
Connection happens when they start to RELATE to you and your life.
Easy when they’re sat with you – you talk about family, children etc.
Twitter allows you to build that connection over time – for free.
PLUS, the people who join you on Twitter have friends. And THEY will see your TWEETS (most often). That means you can pick up new clients for free.
Would You Like a Video on How to Use Twitter for Your Salon?
If so, post a comment on here.
I’ll knock one up if there’s enough interest.
Best,
Henry.
PS: Just because I’ve slated Facebook here does not man I won’t ask you to join me on it… Hypocritical? You can decide… As you’ll see I do things a bit different…
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3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Posted by: | CommentsAngry!
You gotta be kiddin’!
Furious!
More like it.
It takes a lot to move me from my persistently happy mood to a state of crossness (let alone anger) when I’m sat at our beach hut watching the holidaymakers get told off for walking their dogs or throwing a tantrum for dropping a sausage from the BBQ into the sand.
But yesterday it happened…
I got cross.
Very cross.
I was reading an article in a Beauty Industry Magazine (I won’t name and shame them – and it’s not the magazines fault I suppose) about how to get more clients.
Their advice was that given we’re in recession beauty salon, nail salon, tanning salon, hair salon and spa owners should get ANY clients they possibly could.
Any!
They should do things like get out of foot (or send their employees out) and BLANKET deliver flyers.
They should hang around on in towns and on street corners and give out flyers to the GENERAL PUBLIC (yeah! that works! If you’re REALLY BORED and like wasting time).
That as long as they told enough people WHERE their salon was then eventually… Eventually… Eventually… They’d get some new clients.
Ah!
Ah!
Ah!
On one level they were kind of right.
Give out enough useless freakin’ flyers and yes eventually… Eventually you will get a few badly qualified, bottom of the barrel clients stumble through your doors…
And maybe even the odd client who you really want.
But for the love of god!
That’s a really, really, really, really bad, waste of time, lazy, expensive, useless way to get clients.
And the fact someone is giving that advice away MAKES ME A CROSS LITTLE BOY!
So…
I had another cup of tea.
A rich tea biscuit, closed my eyes and erased the anger.
And this morning I’m going to once again give you the THREE things you MUST do BEFORE you do any marketing or advertising at all.
Do these and you’ll be in the top 1% of salons and spas quickly.
Don’t and you’ll be chasing your tail forever.
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Here they are:
- Identify YOUR ideal client. WHO do you want into your salon or spa? What gender are they? How old are they? Where do they live? How much money do they make? What paper do they read? How many children do they have? EVERYTHING and anything you can identify from existing clients and/or what you see as your perfect client. Once you know who you want then guess what! You can actually go find them!!
- List every possible place you can find these people. You can buy mailing lists, maybe they go to a particular ‘club’. Maybe they live in a particular part of town. Maybe they frequent another business in your area (yeah – believe it or not they do buy from other people too…).
- Develop an OFFER. Something truly irresistible. Something that will make your IDEAL client sit up and say ‘Geez, Frank, we gotta get our little butts over to Henry’s Beauty Parlour TODAY!”. This bit is very IMPORTANT. Their is so much NOISE out there you gotta give your prospects a reason to CONTACT YOU. Luckily, most salon and spa advertising is so LAME – covered in pictures of smiling women, beaches, couches, lipsticks (guess what – your prospects KNOW what a couch looks like) that quite frankly just having an offer will set you in really good stead.
There are a few more things you need to do but you gotta do some thinking too…
So… Post in the comments section of this article what else you think you need to do and anyone who gets it right will get a prize… Not sure what yet, have to have a look in my goody bag… But it will be cool…
Get posting!
Best,
Henry.
PS: I’ve letting a few more people have FREE access to over 81 ready to use marketing campaigns for your salon or spa. All you need to do is head here and watch the video – all is explained. But hurry, I am planning to drop this freebie. I’m just giving too much away.
Click Here for FREE Access to Over 81 Ways to Get More Clients
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Usain Bolt Reveals a Powerful Secret to Your Salon or Spa Business Success
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Usain Bolt's Success Secret and YOUR Salon or Spa
Would you like to know the things that separates people like Usain Bolt from the average?
I mean, this chap is unbelievable.
Sure, he has a physical advantage nobody can touch right now.
But he’s not the only athlete performing at an unbelievable level.
Yet some athletes seem to fall at the ‘final hurdle’.
They storm the heats, semis and then crumble in the final.
There are all sorts of reasons why that happens.
BUT, Michael Johnson’s commentary on BBC2 revealed something which I’ve known and used for years.
Something which true superstars like him and Usain use to ensure they perform at their peak!
And it’s all about preparation (as if you didn’t know that).
Here’s what Michael Johnson said (not his exact words but you’ll get the gist) about what the difference in preparation between those who run perform their best in the finals and those who don’t…
“Before the race some athletes will think about the ‘GLORY’ of winning. The sponsorship they’ll get, the press coverage, the MONEY. Some will ‘WORRY’ about tripping, false starting, being beaten…
BUT, USAIN BOLT, the best athletes will do neither of those.
Usain will be RUNNING THE PERFECT RACE IN HIS MIND. Over and over again. He’ll replay the perfect start, the perfect drive, the perfect finish. And he’ll picture it in perfect detail. He’ll KNOW his every move, his every step, exactly what he’ll do in the race.”
And guess what happens in the race?
He runs it pretty much exactly as he visualises it.
Pretty weird huh??
Well… Whether you think it’s weird or not – it IS proven to work. Time and time again.
And YOU can use EXACTLY the same technique to achieve whatever YOU want for your salon business, your spa business and your life.
You see, our world has a strange habit of reflecting our thoughts.
Think good things, good things tend to happen.
Think bad things, bad things tend to happen.
Create your perfect future in your mind in perfect detail and replay it to yourself A LOT and and that perfect future will have more than a little chance of coming true…
Give it a try…
Let me know how you get on…
After all… If it’s good enough for the fastest man the world has EVER seen – surely it’s good enough for me and you…
Best,
Henry.
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