Archive for Beauty Salon
How to Solve Your Salon or Spa Staff Headaches
Posted by: | CommentsPress play to start this special video.
Would you like to able to solve ALL your beauty salon or spa staff headaches?
I know just how tough it can be to hire the right beauticians, nail technicians, masseurs etc.
It isn’t easy.
Plus, once you have them on board then you need to:
- Keep them.
- Keep them motivated.
- Make sure they look after clients.
- Make sure they up-sell, re-book clients etc.
- Make sure they integrate with your team.
- Make sure they let you know of any challenges they face.
- Keep them happy.
- And on and on…
From experience I know these are some of the challenges salon and spa oweners like you face.
And I’m going to help you solve them.
BUT – I NEED YOUR HELP
I need to know EXACTLY what your biggest staff challenges are RIGHT NOW.
Not what I think they may be.
Not what another salon or spa owner may be facing.
But the challenges YOU face.
Post your biggest staff challenges in the comments section of this article and let’s get a dicussion going.
Over the next few weeks I’m going to help you SOLVE these challenges.
Simply write your biggest staff headaches in the comments section of this post.
Dedicated to making your life easier,
Henry.
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3 Salon and Spa Summer Marketing Ideas That Cannot Fail
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Happy 4th of July!
I live in England so quite frankly it doesn’t mean a lot to me and is just an excuse for a marketing campaign to all my friends who read my stuff in the US.
It’s easy to link a salon marketing campaign to calender events.
“Who Else Want an Independence Day Massage and a Free 6ft Star Spangled Banner?”
Or use any other ‘hook’ to grab people’s interest.
It’s too late for independence day and no use if your in the UK or elsewhere outside the US so here are another two brilliant excuses for a summertime beauty salon marketing campaign (or nail salon marketing campaign, or spa, or hair salon or any other salon…).
- End of school term offer. There’s a lot of pent up worry for parents just about to see their children break up for the summer holidays! Sure they love having them home but they could certainly do with a little pampering before it starts. In fact, why not run a 6 week special package for Mums and/or Dads giving a half day pampering session every week AND entertainment for the children… And charge a LOT – upfront for it.
- Pre-Holiday ‘Beach Goddess’, ‘Beach Hunk’ package. People love to look their best when they shoot off to warmer climes… Take advantage and run a special for just so…
I’ve got endless more but quite frankly reserve those for my Salon and Spa Millionaire Inner Circle Members.
If you’re not yet a member – grab your FREE trial here.
Dedicated to helping you increase your salon or spa profits this summer,
Henry.
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Beauty Salon and Spa Business Plans – Are they Worth It?
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I need to you be honest here.
1. Have you ever written a beauty salon/spa business plan?
2. If so – did you stick to it?
Contrary to pretty much every piece of advice you’ll ever get, I submit to you that business plans are a complete waste of time...
You might as well get a big fat marker pen, scribble a load of garbage of some A4 paper, staple it together and put it on a shelf instead.
It’s a hell of a lot quicker and just as useful.
If you’re yet to open your beauty salon, hair salon, nail salon or spa and are looking for financing then you may well be thinking I’ve lost my marbles.
There’s no way a bank will lend you money without a beauty salon business plan!
Possibly true.
But having that beauty salon business plan isn’t the answer.
What a bank wants to know is:
1. Are you worthy of credit.
2. Can you get enough customers to pay it back????
And the best way to demonstrate that it is to PROVE you KNOW how to get as many clients as you’ll ever need!
They don’t care what your beauty salon MISSION statement is – nor does anyone else but you.
They don’t care about graphs with this line going here and this line going here and if I change this, this one goes here.
Waste ‘a time —-…..
So instead you need to go about DEMONSTRATING you KNOW how to get all these lovely clients who will pay you handsomely for your high quality treatments and products.
How do you do that?
Well, if you don’t know how to do it yet you need to ‘hook up’ with someone like me who will show you how.
And if you haven’t yet accepted your free gifts then hurry. The offer will be changing VERY soon and the big pile of free stuff is going to replaced with something else.
I’ve given you long enough to get it…
Get your freebies by clicking here
Back soon,
Henry.
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Add 10% to 50%+ Profits to Your Salon or Spa at NO Cost!
Posted by: | CommentsYesterday my Mum and 3 of my brothers (I have 4) cruised over to Swanage for the day.
I was up at 5am, did a little reading and then got on with tidying the house, mowing the grass, getting the summer table and chairs out (re-assembling them – not my idea of fun) and getting the BBQ ready.
Once that was done, we hopped in the car, whipped open the roof and slid into the town to get some food.
That was at about 9:15am and as we parked in the town, Tracey and I looked at each other and said ‘Ah…Yeah…Shops don’t open ’till 10?…
Fortunately Subway has recently descended on Swanage and we’d yet to give it a try and it WAS open.
Having not tasted a delicious little morsel from there we decided to give it a try.
Sitting down in a fast-food restaurant and actually enjoying a meal is a distant memory for me.
Not because I don’t like the ’stuff’.
I love it… But my no longer taught waistline needs constant monitoring to keep it in check.
So as we sat their nibbling away on a shared foot-long stuffed full of Italian salami (yes, a weird breakfast choice – I know).
I got to thinking about how Subway had done so well.
They’re a franchise of course and the key to franchise success is a completely replicable model for everything from how the restaurant looks to how the food is prepared to how it is marketed, to WHAT THE STAFF SAY.
The reason McDonald’s is so much more successful than Burger King is not the food (few people willy deny a Whopper is ‘lovely stuff’ and a Big Mac is a bit ‘pappy’…).
Rather McDonald’s ’system’ is just much better.
How a company can take on a spotty teenager with raging hormones and little interest in anything but ‘head-banging’, ‘guitar hero’ and late nights in a dark, dank drinking establishment and turn them into a burger making demon that can pump out ‘Quarter Pounder With Cheese’s’ like our government can throw money at the economy and make each and every one exactly the same is simply astonishing.
And as I pondered McDonald’s I realised the lady who’d us served at Subway had made a mistake. Now, whether it was just she forgot or Subway don’t ask her to do this I don’t know (because I don’t have enough subs).
Here’s what I would have heard at McDonald’s:
“Would You Like That Super-Size”
Or something similar depending on what I’d ordered.
And keep in mind… It was about 9:20am, I’d been up since 5am and was gasping for a lovely bit a fresh coffee.
I didn’t order one because Tracey and I were too busy giggling about the ‘foot long’ joke and I was struggling to catch my breath.
BUT!!!
Had she just asked me “Would you like a drink with that?”
I would have said yes.
She would have taken another £1.50 or so and Subway would have increased their profits on my order by about 20%!
Not a lot on my little order.
But multiply that across the millions of foot longs these people sell and that and it’s big chunk of change.
And however you look at it – if all the outlets are not doing this then Subway are leaving a big boost in their profits on the table for someone else to grab.
Which is SILLY!
And you MUST do the same.
Between up-sell and cross-sell opportunities I bet there’s a additional 10% and maybe up to 50% in profits you could earn just by simply asking.
A hair salon could up-sell to the latest ’shampoo’. Could cross sell to make-up.
A beauty salon could up-sell a basic manicure to a luxury.
A spa could up-sell a full day to full day plus evening meal.
And on and on…
What you MUST realise is that the additional profit from an up-sell, cross-sell costs you NOTHING!!!
There is no additional cost in sale.
And EVEN better, when a customer has their wallet or purse out and are about to pay for something, this IS the time when their resistance to buying is LOWEST.
They’re ready to give you more money…
Make SURE you and your salon/spa staff ALWAYS, always, always offer an up-sell and or cross-sell…
Not doing so is ‘lazy’…
Doing so could be the MOST profitable thing you do all year…
Dedicated to your salon/spa success,
Henry.
PS: If your wondering how our BBQ went, we didn’t have it! Well, we did have the food, just not on the BBQ. Instead we played games indoors, filled our faces and then had a game of badminton in the garden once the sun came out… Lovely stuff…
PPS: On Saturday I discussed ARTICLES and just how powerful they can be for driving traffic to your salon or spa website. I offered to give away my step by step guide on writing articles and also my top 20 article submission sites (priceless) to the first 10 people who accepted their FREE trial and FREE gifts to my Salon & Spa Millionaire Inner Circle. I have TWO left:
Accept Your FREE Trial and FREE Gifts and FREE Article Marketing Guide by Clicking Here
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