Archive for Beauty Salon
Critical Website Secrets for Salons and Spas
Posted by: | CommentsMost salon and spa owners don’t consider their website to be a very important part of their salon success.
And in most cases that’s true because it’s just a few pages with some pretty pictures, a list of treatments and a salon price list if ya lucky.
That’s OK.
BUT, more and more so people ARE researching and buying and booking beauty treatments and services online.
Here’s an example.
If you were looking to have some cosmetic dentistry done — maybe some teeth whitening or even a Simon Cowell ‘jobby’, where would you go for your research?
Sure, you’d ask your friends and family (and that is important) but where else would you look?
I suspect like most people you’d jump onto your PC, head to Google or similar and search for ‘cosmetic dentists’ in your area or perhaps ‘teeth whitening’ or whatever it may be.
Here’s what’s REALLY important.
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The Quickest Way to Grow Your Salon or Spa in 2009
Posted by: | CommentsI gave in this morning and checked Sky News.
Big mistake.
Once again I was bombarded with ‘recession, recession, recession’.
Mortgage approvals at a record low, no car show because people aren’t buying cars, various celebrities very sadly either ill or passed away.
I took me a good half an hour or so to pull myself together and get to writing about something very important.
You see, it surprises me is how many salon and spa owners are still
making the same huge mistake.
Let me explain…
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3 Secrets to Salon and Spa Advertising Success
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Yesterday I received a copy of the Gazette and immediately started scanning through for my weekly article on recession survival.
I found it – it stood out like a sore thumb.
But as I was looking through the magazine — as I often do, I had a peek at the ads in there from all sorts of different businesses.
There was one particular page with 3 ads for local beauty salons.
For a moment I played customer and tried to decide from the three ads which one I would respond to.
I pondered, wondered and eventually came to the conclusion there was nothing to split them.
It was a case of ‘finger in the air’.
Is that what happens with your ads?
Are you doing enough to make you stand out – seem different – get ALL the response?
Perhaps you are, perhaps you aren’t.
But if you want a HUGE boost in response to ALL you ads, flyers, direct mail, websites etc then MAKE SURE these three components ARE included.
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All across the country beauty salons, spas and hairdressers are being hit hard by recession. Many will fail over the next year. Astonishingly very few know about, let alone tap into the 60 year olds ‘secret’ which means the beauty industry is the best place to be in recession. Here’s why…
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7 Secrets to Recession Proofing Your Salon or Spa – Part 8
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Recession Busting Secret Number 7
Decide Where You’re Going and Set Clearly Defined, Time Limited Goals to Get There
It’s my observation there are two types of business owners and entrepreneurs; merry-go-round and elevator entrepreneurs. Merry-go-round entrepreneurs go round and round and round and round the same motions, over and over and over and over again (see how mundane it is), getting nowhere but dizzy (and a bit sick)and certainly not making any forward progress.
These are business owners who arrive in their shops, offices, garages, salons etc. with no clear idea of what they’ll do that day and just ‘see what happens’.
On the other hand, elevator entrepreneurs are constantly finding the fastest, easiest ways to ‘jump’ to the next level. Always testing, always trying something new, always tweaking, and never giving up.
These are the ones that get to their businesses every day (if they’re not at their home office busy working on attracting new clients and looking after current clients) with a rock-solid clear plan of what they want to achieve that day, that week, that month and that year and what skills they need to get there.
Both types require work, but one type gets to a whole different destination to the other. The difference in the ultimate destination is quite simple setting clear, time defined goals.
Here’s an example…If I told you there was a million pounds sat waiting for you on an island in Hawaii and all you had to do was go find it within 48 hours and you could have it, could you do it?
There are over 100 islands in Hawaii…It’ be quite difficult wouldn’t it?
If I now told you which island it was on, would that make it easier? Of course it would, but still nigh on impossible as the island I’ve put the money on is the Big Island which has 4,000 odd square miles.
If I now told you which road it was on and which house it was at, could you find it? Getting easier right…
If I told you where to book airplane tickets, which airport to leave from, which airport to go to, how to get a car, and gave you a GPS system and the exact address of the house where the money was, could you now find it? Of course…Of course…
And exactly the same principles apply to your journey with your business from where you are now, to where you want to be.
You must know exactly where you want to get to and then simply work backwards identifying each step you need to take along the way.
Setting clearly defined, time limited goals is the ultimate secret to beating recession and achieving all the success you want from your business and your life.
Time for Me to Shut Up
Ok, that brings us to the end of this ride. Please unbuckle your seat belt, stand up, step to the left and get going.
I hope you’ve enjoyed the secrets I’ve shared with you as much as I’ve enjoyed writing about them.
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