Archive for hair salon marketing
Video – Your ‘Magic Bullet’ to Salon or Spa Success
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Hey,
A new video for you.
Firstly to answer the ‘naysayers’!
And secondly to help you out.
Just click play to watch and please post your answer in the comments of this post.
Best, Henry.
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3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Posted by: | CommentsAngry!
You gotta be kiddin’!
Furious!
More like it.
It takes a lot to move me from my persistently happy mood to a state of crossness (let alone anger) when I’m sat at our beach hut watching the holidaymakers get told off for walking their dogs or throwing a tantrum for dropping a sausage from the BBQ into the sand.
But yesterday it happened…
I got cross.
Very cross.
I was reading an article in a Beauty Industry Magazine (I won’t name and shame them – and it’s not the magazines fault I suppose) about how to get more clients.
Their advice was that given we’re in recession beauty salon, nail salon, tanning salon, hair salon and spa owners should get ANY clients they possibly could.
Any!
They should do things like get out of foot (or send their employees out) and BLANKET deliver flyers.
They should hang around on in towns and on street corners and give out flyers to the GENERAL PUBLIC (yeah! that works! If you’re REALLY BORED and like wasting time).
That as long as they told enough people WHERE their salon was then eventually… Eventually… Eventually… They’d get some new clients.
Ah!
Ah!
Ah!
On one level they were kind of right.
Give out enough useless freakin’ flyers and yes eventually… Eventually you will get a few badly qualified, bottom of the barrel clients stumble through your doors…
And maybe even the odd client who you really want.
But for the love of god!
That’s a really, really, really, really bad, waste of time, lazy, expensive, useless way to get clients.
And the fact someone is giving that advice away MAKES ME A CROSS LITTLE BOY!
So…
I had another cup of tea.
A rich tea biscuit, closed my eyes and erased the anger.
And this morning I’m going to once again give you the THREE things you MUST do BEFORE you do any marketing or advertising at all.
Do these and you’ll be in the top 1% of salons and spas quickly.
Don’t and you’ll be chasing your tail forever.
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Here they are:
- Identify YOUR ideal client. WHO do you want into your salon or spa? What gender are they? How old are they? Where do they live? How much money do they make? What paper do they read? How many children do they have? EVERYTHING and anything you can identify from existing clients and/or what you see as your perfect client. Once you know who you want then guess what! You can actually go find them!!
- List every possible place you can find these people. You can buy mailing lists, maybe they go to a particular ‘club’. Maybe they live in a particular part of town. Maybe they frequent another business in your area (yeah – believe it or not they do buy from other people too…).
- Develop an OFFER. Something truly irresistible. Something that will make your IDEAL client sit up and say ‘Geez, Frank, we gotta get our little butts over to Henry’s Beauty Parlour TODAY!”. This bit is very IMPORTANT. Their is so much NOISE out there you gotta give your prospects a reason to CONTACT YOU. Luckily, most salon and spa advertising is so LAME – covered in pictures of smiling women, beaches, couches, lipsticks (guess what – your prospects KNOW what a couch looks like) that quite frankly just having an offer will set you in really good stead.
There are a few more things you need to do but you gotta do some thinking too…
So… Post in the comments section of this article what else you think you need to do and anyone who gets it right will get a prize… Not sure what yet, have to have a look in my goody bag… But it will be cool…
Get posting!
Best,
Henry.
PS: I’ve letting a few more people have FREE access to over 81 ready to use marketing campaigns for your salon or spa. All you need to do is head here and watch the video – all is explained. But hurry, I am planning to drop this freebie. I’m just giving too much away.
Click Here for FREE Access to Over 81 Ways to Get More Clients
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Can the 5.9 Billion Dollar Man Help Your Salon or Spa Grow?
Posted by: | CommentsAttention:
Could you learn something from a man whose advertising has generated over $5.9 Billion in product and service sales?
A man who started with nothing more than an idea.
A man who lives the lifestyle of dreams.
A man of integrity and wisdom.
I know I can!
And I’m honoured to have the chance to interview him for YOUR benefit.
BUT, the interview will ONLY be avaialble to my Salon and Spa Millionaire Inner Circle Gold Members and above.
It will not be available to non-members.
So who is this chap?
Well, I’ll let you keep guessing for a bit.
But suffice to say you do not want to miss this interview.
If you are not yet a Salon and Spa Millionaire member then I suggest you grab your free trial and free gifts BEFORE THURSDAY.
Anyone not a member by Thursday will NOT receive the interview with the $5.9 billion man…
So head here now:
Dedicated to your success,
Henry.
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G20, Obama, Your Salon/Spa – Forget it!
Posted by: | CommentsObama is in town!
I’m an avid Obama fan.
I’ve yet to conclude whether or not he’s any good at real politics, real economics… BUT, simply for what he can do with the power of a speech – I applaud him. I’ve been privy to many of the world’s greatest speakers and young Obama IS one of them.
And he’s here for G20 – a gathering of World Leaders for a cup of coffee, a slice of gingerbread and good old fashioned ‘chin-wag’.
Or at least that’s about as much use as it’ll be to you and your salon/spa…
They may be meeting to agree how to confront the worst Global financial crisis since the 1930’s but for business owners looking for a ‘ray of light’ – forget it!
All weather is local — what happens to you in your salon/spa, your life, your finances has much more to do with you, what you think about and what you do than it does with what’s happening in the economy.
It’s time to stop sitting, waiting and hoping that Government ‘intervention’ will be the ’saviour’.
Instead, it’s time for new strategies, new focus, new vigour and some good old fashioned British, Irish, Scottish, Welsh, American, Australian (sorry if I haven’t mentioned your country) determination to ‘yank’ us out of recession like a leek from a vegetable patch.
Any salon or spa owner with the determination to succeed can learn new skills, make the necessary changes, adapt and in turn both survive, even prosper and make a positive contribution to putting our and the World’s economy back on track.
It’s not that there is a lack of opportunity or even a lack of money.
There are plenty of ways salons and spas can dramatically increase their effectiveness in acquiring new clients, nurturing clients and developing new, exciting products, services, programs and treatments.
Now is the time to being doing more, much more to build world-class customer focused salon/spa that adds real value to our and the World’s economies.
WE cannot sit waiting, hoping for a rescue from the government or a turn of events.
That may never happen.
It’s down to each and every one of us – to make our ‘own luck’.
Dedicated to your success,
Henry.
PS: Talking f making your own luck! If you haven’t yet accepted my FREE GIFT then do so. I’m offering to give you some fast and simple ways to immediately boost your profits. No risk, no strings attached… Hop to it… Grab it here => Click Here
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