Archive for salon advertising
Sorry – gremlins in the system
Posted by: | CommentsNot sure if this has happened to you?
Here’s the story.
I’ve been working away as a kind of ‘salon and spa marketing spy’ for years now. As I mentioned in my last email I’mnot a highly polished ‘suit and tie’, ‘slick back hair’, ‘smooth talking’, ‘briefcase wielding’, intimidating consultantafter your last drop of cash in return for a new logo, telling you to cut staff and get a new website.
In fact, I binned my suit and tie when I left the corporate world and promised myself I’d never wear one of those ‘suckers again’. That’s me. I prefer results to do the talking over a fake armani suit from eBay.
I actually fell into salon and spa marketing by ‘accident’. Because there are few industries around set for such spectacular growth as the beauty industry over the next 5, 10, 15 years – so you are in the right place.
I helped a few people out and before I knew it I was being ‘hounded’ by people all over the place for help.
Trouble is I’m so busy spending my time doing the things I love like walking along the beach here, taking lazy days out with my fiancee (mainly buying every cute baby outfit we can find at the mo), and sitting in our beach hut writingthat I don’t have time to work with loads of people.
I’d like to – but that would mean giving up a bit ‘me’ – and nobody should have to do that.
So, a while back I put together a bunch of the stuff I do into a package and gave it away as a free gift to anyone who wanted it and would pay shipping.
And I agreed (after some persuading) to put down my best ideas every month and send them to them.
Those freebies went in a shot and they’ve been sold out for quite a while.
Once we get passed a certain volume it just gets too much work and encroaches on beach and family time.
BUT – quite a few peeps have been finding the links to the free gifts on my website and then discovered they’re sold out.
THE GREMLIN is that we used this automatic email system thingy to send out emails about the free gift and depspite it being sold out they are still sending – AHHHH!!!
So SORRY!
To those who asked about the free gift, get emails about it but can’t get it!
I’m trying to get the automatic email wotsit sorted to stop sending those out.
And this isn’t an email to say
“GET READY” the freebies are coming back. Because right now they’re not.
Your best bet is to keep posting questions and comments on here and I’ll do my best to answer all those.
Have a superb day,
Henry.
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Put Your Salon In front of Thousands – Today
Posted by: | CommentsWould you like to advertise your salon or spa to thousands of people within about 15 minutes?
Here’s how to do it.
(Time to teach some of your to ‘suck eggs’… if you already know how to do this).
One of THE best ways to advertise online is using Google Adwords - www.Google.co.uk/AdWords
I won’t do into it in detail here.
But, the premise is simple.
YOU choose what under what search terms i.e. what people type into Google you would like an ad for your salon or spa to appear.
For example – if you had a salon in ‘Timbuctoo’ then you might want to bid under the keyword ‘Beauty salon timbucktoo’…
Have a peek in adwords and see if you can get yourself set up.
If you’d like a video with a lot more in depth ‘how to’ then post a comment on here and I’ll see what I can do 
…
And keep in mind – there are quite a few things I’ll need to show you to get it working like a dream.
But once it does you can have clients ‘comin’ outta ya ears’…
Best, Henry.
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3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Posted by: | CommentsAngry!
You gotta be kiddin’!
Furious!
More like it.
It takes a lot to move me from my persistently happy mood to a state of crossness (let alone anger) when I’m sat at our beach hut watching the holidaymakers get told off for walking their dogs or throwing a tantrum for dropping a sausage from the BBQ into the sand.
But yesterday it happened…
I got cross.
Very cross.
I was reading an article in a Beauty Industry Magazine (I won’t name and shame them – and it’s not the magazines fault I suppose) about how to get more clients.
Their advice was that given we’re in recession beauty salon, nail salon, tanning salon, hair salon and spa owners should get ANY clients they possibly could.
Any!
They should do things like get out of foot (or send their employees out) and BLANKET deliver flyers.
They should hang around on in towns and on street corners and give out flyers to the GENERAL PUBLIC (yeah! that works! If you’re REALLY BORED and like wasting time).
That as long as they told enough people WHERE their salon was then eventually… Eventually… Eventually… They’d get some new clients.
Ah!
Ah!
Ah!
On one level they were kind of right.
Give out enough useless freakin’ flyers and yes eventually… Eventually you will get a few badly qualified, bottom of the barrel clients stumble through your doors…
And maybe even the odd client who you really want.
But for the love of god!
That’s a really, really, really, really bad, waste of time, lazy, expensive, useless way to get clients.
And the fact someone is giving that advice away MAKES ME A CROSS LITTLE BOY!
So…
I had another cup of tea.
A rich tea biscuit, closed my eyes and erased the anger.
And this morning I’m going to once again give you the THREE things you MUST do BEFORE you do any marketing or advertising at all.
Do these and you’ll be in the top 1% of salons and spas quickly.
Don’t and you’ll be chasing your tail forever.
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Here they are:
- Identify YOUR ideal client. WHO do you want into your salon or spa? What gender are they? How old are they? Where do they live? How much money do they make? What paper do they read? How many children do they have? EVERYTHING and anything you can identify from existing clients and/or what you see as your perfect client. Once you know who you want then guess what! You can actually go find them!!
- List every possible place you can find these people. You can buy mailing lists, maybe they go to a particular ‘club’. Maybe they live in a particular part of town. Maybe they frequent another business in your area (yeah – believe it or not they do buy from other people too…).
- Develop an OFFER. Something truly irresistible. Something that will make your IDEAL client sit up and say ‘Geez, Frank, we gotta get our little butts over to Henry’s Beauty Parlour TODAY!”. This bit is very IMPORTANT. Their is so much NOISE out there you gotta give your prospects a reason to CONTACT YOU. Luckily, most salon and spa advertising is so LAME – covered in pictures of smiling women, beaches, couches, lipsticks (guess what – your prospects KNOW what a couch looks like) that quite frankly just having an offer will set you in really good stead.
There are a few more things you need to do but you gotta do some thinking too…
So… Post in the comments section of this article what else you think you need to do and anyone who gets it right will get a prize… Not sure what yet, have to have a look in my goody bag… But it will be cool…
Get posting!
Best,
Henry.
PS: I’ve letting a few more people have FREE access to over 81 ready to use marketing campaigns for your salon or spa. All you need to do is head here and watch the video – all is explained. But hurry, I am planning to drop this freebie. I’m just giving too much away.
Click Here for FREE Access to Over 81 Ways to Get More Clients
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Can the 5.9 Billion Dollar Man Help Your Salon or Spa Grow?
Posted by: | CommentsAttention:
Could you learn something from a man whose advertising has generated over $5.9 Billion in product and service sales?
A man who started with nothing more than an idea.
A man who lives the lifestyle of dreams.
A man of integrity and wisdom.
I know I can!
And I’m honoured to have the chance to interview him for YOUR benefit.
BUT, the interview will ONLY be avaialble to my Salon and Spa Millionaire Inner Circle Gold Members and above.
It will not be available to non-members.
So who is this chap?
Well, I’ll let you keep guessing for a bit.
But suffice to say you do not want to miss this interview.
If you are not yet a Salon and Spa Millionaire member then I suggest you grab your free trial and free gifts BEFORE THURSDAY.
Anyone not a member by Thursday will NOT receive the interview with the $5.9 billion man…
So head here now:
Dedicated to your success,
Henry.
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Marketing Your Salon or Spa Is a Waste of Time
Posted by: | CommentsThe world is changing really fast (as if you didn’t know)…
70 odd years ago there were really only a handful of ways a salon or spa owner could attract business.
- Face to face
- Newspapers
- Magazines
- Publicity
- Signs
- Events
- Direct mail
And a few more.
Yet W.Clement Stone (if you don’t have his book entitles “The Success System that Never Fails” then get it) built a $1billion insurance business from scratch in the GREAT DEPRESSION!
Nowadays there are endless ways for you to attract new salon and spa clients.
All of those methods above, tons more offline methods and so many online methods you could bury yourself in them for a lifetime and still come up dazed and confused about what works and what doesn’t.
And that brings me onto yet another subscribers comment:
“Online marketing is a waste of time, offline marketing doesn’t work!’…
I’m in a good mood today so I won’t swear - but what a LAME excuse for being LAZY.
And for this chap I bet they don’t work – because his mind is locked away in a dark room shielding him from trying ’stuff’ just in case he fails.
We ALL fail – it’s part of succeeding.
But this article isn’t about that.
This is article is about:
If W Clement Stone can build a billion dollar business from scratch in the Great Depression with nothing more than ‘blood sweat and tears’ – why in this day and age do so many salon and spa owners struggle.
I mean, we have so many options for attracting clients and so many options for keeping in contact with them, adding value and increasing their life-time spend.
Here’s an insight into part of the problem.
We do have endless ways to attract clients online and offline.
BUT, because of the speed of change, the speed at which new things arrive MOST businesses have ended up with a BIG PILE of jumbled up marketing strategies and means for attracting and keeping clients that it’s not only nearly impossible to know what works and what doesn’t BUT they all FIGHT each other rather than work in SYNC.
OR else, they are so ’scared’ of trying something new (maybe even just getting online) that just like the chap above they block out all options but what they’re used and slowly but surely get surpassed by competition and deserted by customers who expect more…
And W Clement Stone REVEALS the answer to this problem in the TITLE of his book…
I’m not going to tell you what it is until tomorrow…
BUT, Can YOU tell me what it is – and WHY it’s the so important?
Post your answers as comments to this article… If you dare (I will NOT ridicule anyone – I promise – probably just stopped anyone posting at all… Go on.. Have a shot)…
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted your salon and spa free gifts – do so by clicking here.
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