Archive for salon advertising
Marketing Your Salon or Spa Is a Waste of Time
Posted by: | CommentsThe world is changing really fast (as if you didn’t know)…
70 odd years ago there were really only a handful of ways a salon or spa owner could attract business.
- Face to face
- Newspapers
- Magazines
- Publicity
- Signs
- Events
- Direct mail
And a few more.
Yet W.Clement Stone (if you don’t have his book entitles “The Success System that Never Fails” then get it) built a $1billion insurance business from scratch in the GREAT DEPRESSION!
Nowadays there are endless ways for you to attract new salon and spa clients.
All of those methods above, tons more offline methods and so many online methods you could bury yourself in them for a lifetime and still come up dazed and confused about what works and what doesn’t.
And that brings me onto yet another subscribers comment:
“Online marketing is a waste of time, offline marketing doesn’t work!’…
I’m in a good mood today so I won’t swear - but what a LAME excuse for being LAZY.
And for this chap I bet they don’t work – because his mind is locked away in a dark room shielding him from trying ’stuff’ just in case he fails.
We ALL fail – it’s part of succeeding.
But this article isn’t about that.
This is article is about:
If W Clement Stone can build a billion dollar business from scratch in the Great Depression with nothing more than ‘blood sweat and tears’ – why in this day and age do so many salon and spa owners struggle.
I mean, we have so many options for attracting clients and so many options for keeping in contact with them, adding value and increasing their life-time spend.
Here’s an insight into part of the problem.
We do have endless ways to attract clients online and offline.
BUT, because of the speed of change, the speed at which new things arrive MOST businesses have ended up with a BIG PILE of jumbled up marketing strategies and means for attracting and keeping clients that it’s not only nearly impossible to know what works and what doesn’t BUT they all FIGHT each other rather than work in SYNC.
OR else, they are so ’scared’ of trying something new (maybe even just getting online) that just like the chap above they block out all options but what they’re used and slowly but surely get surpassed by competition and deserted by customers who expect more…
And W Clement Stone REVEALS the answer to this problem in the TITLE of his book…
I’m not going to tell you what it is until tomorrow…
BUT, Can YOU tell me what it is – and WHY it’s the so important?
Post your answers as comments to this article… If you dare (I will NOT ridicule anyone – I promise – probably just stopped anyone posting at all… Go on.. Have a shot)…
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted your salon and spa free gifts – do so by clicking here.
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Does Your Salon or Spa Sell Prevention or Cure?
Posted by: | CommentsSwine flu is sweeping (well, more kinda trotting) across the world.
And on Friday I watched the film “28 Days Later” about a ‘Rage’ virus which escapes and decimates the the UK’s population. Good film.
Scary stuff – Tracey has had nightmares ever since.
As soon as there’s any kind of ‘viral outbreak’ the whole world seemingly goes into over-drive to find a cure.
And so it should.
For the pharmaceutical companies ’selling their wares’ (i.e. vaccinations – and yes they are a prevention but in effect a cure of the spread) becomes so easy it’s not a case of whether or not anyone will buy the ’stuff’ it’s a case of whether or not they can make enough!
However, had one of the big pharmaceuticals like Roche or Glaxo gone to the government BEFORE the outbreak and said:
‘Hey, I’ve got a feeling there’s gonna be a flu outbreak – you’d better spend a LOT of money with us so we can get everyone vaccinated’.
The response wouldn’t have been a little muted to say the least.
And herein lies a lesson for us ALL.
It is INFINETELY easier to sell CURE than it is to sell PREVENTION – even in your salon or spa.
It’s very hard to sell fire alarms to someone who has never had a fire. But, find someone who has and they’ll ’snap’ one up.
In fact (and excuse me, my memory has failed to remind me exactly where this was) in one area of the US where a fire-safety immediately dispatches salesman to areas where there are ‘bush’ fires because they know they’ll sell a bucket load.
Similarly, it’s much easier to sell:
- Creams that remove wrinkles than creams that prevent them.
- Tablets that help you lose weight than tablets that stop you getting fat (or is that exercise).
- Products that remove stains than products which prevent them.
- Products which remove scratches on your car than products which prevent them.
And on and on…
So, which do you sell?
If you HAVE to sell prevention then my advice is to look for something you can cure too…
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted your salon and spa free gifts - do so by clicking here.
PS: If you are not subscribed to receive my daily Salon and Spa marketing, advertising and wealth creation tips – simply enter your details below. We will NOT share your info and you can unsubscribe at ANY time.
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How YOU Can Become a Celebrity Salon or Spa Owner
Posted by: | CommentsYesterday I spoke a little about the ’sorry state of affairs’ we find our society in right now.
It used to be that ‘children spoke when spoken to’, teenagers respected their elders, your credibility as a business owner was dependant on your ‘track record’ and your success as a business owner was dependent purely on delivery of high quality products and services to the marketplace.
Nowadays, we are driven by something a little different.
We are in a ‘Celebrity Driven’ society.
Now, I actually ‘jest’ a little when I said our society was in a ’sorry state of affairs’ because there are of course two sides to a coin and a lot of GOOD things are all around us right now.
But whether we like it or not, one of the fastest paths to ‘Ultimate Power and Attraction’ is CELEBRITY.
Just take a peek around.
We’ve got X-Factor, Britain’s got talent, Fame Academy, Big Brother, that terrible program about people stuck in a jungle, Dancing on Ice, Strictly Come Dancing…. We’ve even got ‘foul mouthed’ aggressive chefs achieving world wide domination via the ‘F’ word (and don’t get me wrong, Gordon Ramsay has me in stitches).
SO…
While celebrity status does of course mean you open yourself up for ‘attack’ from all sides by anyone wishing to have a ‘pop’ (and that’ll happen anyway as your success rises) it brings with it a HUGE dose of INSTANT credibility, STATUS, and a WOPPING amount of new salon/spa business, opportunity and for many excitement.
So how can you become a celebrity business owner (or individual if you wish).
Outside of giving up all dignity, stripping butt naked and running round the Big Brother house bashing ya ass with a tea strainer, there are fortunately some others options.
And best news is those other options can still keep your dignity, integrity, self worth intact and your parents still talking to you.
Here are two of the best:
1. Become a published author… OR, become a SELF PUBLISHED author. And before you start shouting ‘Henry! I can’t write for toffee’, or ‘how’s that going to help??’, let me make something crystal clear. You KNOW something about what you do which other salon/spa owners, people looking at the industry, beauticians, etc, etc would like to know… And you CAN write a book about what you know. Now, of course just writing a few pages isn’t enough, you gotta sell ‘em too. BUT, it’s not as hard as it seems… And if you want to know how, you’ll need to join my Salon & Spa Millionair VIP Inner Circle… In a short while I’ll be interviewing a VERY FAMOUS person who has come from nothing to stardom from a simple book… You can get a free trial to my Inner Circle Here – Click Here
2. Use the very people that plaster the celebs all over their covers everyday. THE PRESS. There are endless opportunities for you to get local, national and international exposure for your business and yourself. But you gotta know how to get it. Simply sending out a press release letting journalists know ‘Jo Bloggs has been promoted to Salon Manager ‘aint gonna do it. Nor is ‘XYZ Salon Introduces Spray Tanning’… You have to ask yourself ‘WHAT IS IN IT FOR THE JOURNALIST?’ Remember, they are sat their everyday sifting through mountains of press releases looking for something RELEVANT and INTERESTING for their audience. They don’t really give a HOOT about you and your salon or spa…
And there are a LOT more ways to catapult yourself, your salon or spa to celebrity status.
And keep in mind, when I talk about celebrity status I DO NOT necessarily mean ‘front page news’. Celebrity status in YOUR industry, YOUR local area, within YOUR group of prospects and clients can be just as lucrative…
So…
It’s Time to GIve In
We have two choices… Either get really wounds up and down right cross about the celebrity driven society we live in OR, embrace it and use it to our advantage…
Take your pick…
Dedciated to your success,
Henry.
PS: For some unknow reason our web designer hasn’t yet removes our EASTER OFFER and therefore there is still a bargain to be had when accepting your Salon and Spa Millionaire Inner Circle free trial and free gifts. He should be expecting a rather cross Henry on the phone today and you can expect the offer to be gone by tomorrow. But if you want to grab it see it, head here, enter your details and you’ll be taken straight to it: Click Here
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How to at Least Double the Response from ALL Your Salon Or Spa Marketing
Posted by: | CommentsMy first ever job in sales was with IBM.
Fresh out of university number two (where I studied sound engineering – I love music) I dived straight into sales.
At the time I really wasn’t too sure why.
So wrapped in just getting a good job, making money and getting independent I kinda followed the path that felt right.
My first day with IBM was one hell of an experience.
I was ‘dumped’ in a sales centre with about a hundred highly trained salesmen and women busy speaking to clients, cold calling, doing deals and earning themselves a lot of commission.
I was one shy ‘little boy’.
The thought of picking up the phone simply filled me with dread. I spent more time in the toilet ’sweating’ than I did at my desk.
I’d never failed at anything important to me in the past but my first few weeks were one catastrophic failure.
Endless pointless calls to people with seemingly no interest at all in what I had to sell.
Frustrating was not the word.
I was faced with two clear choices.
- 1. Give up
- 2. Work out what I was doing wrong
Not prepared to give up I plumped for number two.
And I went on a mission to suck up every possible ounce of sales and marketing wisdom I could get my hot little hands on.
And within 2 years I was training other employees and had single handedly generated over £7 million in revenue in one year.
And the BIGGEST thing I changed was this.
I started using ‘Headlines’, ‘Hooks’, reasons for people to stop what they were doing right then and there and sit up a listen to me.
You see, we are each bombarded with thousands of advertising methods every single day. Your job is to cut through all the cr*p and get your salon/spa prospects and clients to pay undivided attention to YOU.
And it matters not what media you are working in.
Newspapers, sales letters, websites, the telephone, face to face.
Now once I’d realise the power of HEADLINES I then went about using them in all my marketing.
And here’s what’s so interesting.
The difference in how much money a salon or spa, sales letter or whatever makes changed by as much as 2000%+ just by altering the headline!!!
That means there is a possibility you can generate 2000% more profit starting TODAY by simply ADDING or CHANGING the headlines on your salon or spa ads etc.
And if you don’t even use headlines — ‘get outta here’!!! START!!!!
BIG BONUS!!!
Now, to help you, the next 10 people that grab a FREE TRIAL to my Salon and Spa Millionaire INNER CIRCLE will receive an additional bonus from me.
That bonus will be “The 200 Greatest Headlines Ever Written”.
And here’s why that is so important.
These headlines are formulaic.
You can simply take them, change a few words and WHAM, they’ll be ready for YOUR salon or spa.
But KEEP IN MIND.
Selecting the right headline requires testing. You MUST test one headline AGAINST another and see which works best…
This is an IMPORTANT topic.
Grab your FREE GIFTS, FREE Salon and Spa Millionaire Inner Circle Trial and Free list of the “200 Best Headline Ever Written” by clicking here:
Dedicated to your success,
Henry.
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