Archive for salon advertising
3 Fatal Salon and Spa Advertising Mistakes
Posted by: | CommentsThere is a huge amount of very, very bad advertising in the beauty industry.
There are a lot of very, very good salons and spas not attracting as many clients as they should because they are not aware of the mistakes they are making.
The truth is that the old saying ‘build a better mousetrap and they’ll beat a path to your door’ isn’t actually true.
You can have the best salon, the best spa, the best treatments, the best location and still go broke.
Similarly, there are a lot of salons and spas in ‘poor’ locations with few experienced staff absolutely rammed to the seems and overflowing with clients.
The difference between the two is the use of effective advertising.
That’s not to say having a great salon/spa isn’t an advantage because of course it is. But for those salon and spa owners wanting dramatic increases in profits, marketing is the key.
This article isn’t the place for us to discuss how to create a world class client generating system but I am going to reveal three of the biggest salon/spa advertising mistakes.
Stop these and your results will dramatically improve.
Mistake #1 – Not Knowing WHO You Want to Attract
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19 Easy Salon and Spa Promotions
Posted by: | CommentsHave you ever struggled to come up with a good idea for a promotion?
Does it sometimes seem like the days, weeks and months pass by in a flash and before you know it another years has gone, you look back and haven’t achieved all you wanted to?
Fortunately, it’s a simple challenge to solve.
It can be as simple as an A4 piece of paper arranged in 12 columns with a few notes or post-its…
What am I talking about?
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The Single Biggest Secret to Becoming a Salon or Spa Millionaire
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I was up at 5am this morning.
We’d had an early night watching Ghost Town with Ricky Gervais (genius).
By 7am the sun was burtsing into my office.
So I grabbed my laptop, popped it into my rucksack and headed off down to our beach hut.
That’s where I am now.
Sipping a hot cup of tea in a stainless steel mug and powdered milk (we take most stuff out over the winter).
As I look out across Swanage Bay there are 3 fishing boots busy catching their days load.
I have to say it is absolutely stunning.
I love sitting here.
It gives me time to think, time to plan, time to create new ideas to help salon and spa owners like you have easier, more lucrative businesses.
I came to pondering what is the biggest secret to my and others success.
If I could give you the one single thing that makes more difference than anything else, what would it be.
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3 Secrets to Salon and Spa Advertising Success
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Yesterday I received a copy of the Gazette and immediately started scanning through for my weekly article on recession survival.
I found it – it stood out like a sore thumb.
But as I was looking through the magazine — as I often do, I had a peek at the ads in there from all sorts of different businesses.
There was one particular page with 3 ads for local beauty salons.
For a moment I played customer and tried to decide from the three ads which one I would respond to.
I pondered, wondered and eventually came to the conclusion there was nothing to split them.
It was a case of ‘finger in the air’.
Is that what happens with your ads?
Are you doing enough to make you stand out – seem different – get ALL the response?
Perhaps you are, perhaps you aren’t.
But if you want a HUGE boost in response to ALL you ads, flyers, direct mail, websites etc then MAKE SURE these three components ARE included.
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Why Free Salon and Spa Advertising Is a Bad Idea
Posted by: | CommentsA lot of people come to this site looking for FREE salon and spa avdertising ideas.
That’s OK.
And there are lots of ‘free’ things you can do to promote your business.
BUT!
And this is a BIG BUT!
Trying to attract clients for free is a dangerous game.
Here’s the problem.
If you find say 3 ways to attract clients for free and your competitors see what you’re doing and do the same then suddenly you’ll be fighting for the same clients using the same free means.
Not a very stable way to grow your salon or spa.
What if instead you identified 100 different ways to attract new clients.
A few maybe free.
Most won’t.
BUT, the ones that aren’t free to begin with attract better clients who spend more with you over a longer peiod of time.
So, maybe one of the paid means of finding clients costs you £10 to get a new client.
BUT, their value to you over a lifetime is £500.
That’s a £490 return for your £10.
It maybe that some of the 100 different ways we identify for you to attracy new clients cost perhaps £50 to attract one new client.
But again, you spend £50 and get £500 back!
What IF, the best, highest spending clients cost you £200 to attract BUT, the spent £2,500 with you over their lifetime as a client.
Your £200 turns into £2,500. SO, the COST of your advertising IS NOT what is important.
What IS imporant is HOW MUCH it costs to get a NEW client and HOW MUCH they spend with you over a lifetime as a client.
You see, NONE of your competiton will be willing to pay £200 to get a client. They will not realise that spending that £200 could get them £2,500.
So rather than constantly looking for ways to advertise for free, what you should be doing is looking for AS MANY profitable ways as you can to find as many new clients as you can.
STOP fighting with everyone else.
Go where the MONEY IS!
And grab your free gift which will help you do just that here => FREE Salon Gift
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