Archive for Salon and Spa
Does the internet work for salon and spas?
Posted by: | CommentsHey, Henry here.
It’s the final countdown.
To two life changing events (well, kinda one for me and one for you).
Number 1: Tracey is now 24 odd weeks and I’m under no illusions how fast Nov, Dec, Jan go – so our new arrival might as well be here already…
We’re pretty much set. Nursery is ready, we’ve got more clothes for him than he could possibly ever wear and this weekend I sorted the pushchair. Quite frankly I wasn’t expecting the price tag that goes with them. By the time we’d added the car seat, flat carry-cot wotsit, matching changing bag and lord knows what else it was over £850! Never mind… As long as the little man is comfortable…
Number 2: First off an apology. Sorry to everyone who’s been calling and emailing asking for my help (and snooping round to see how my clients get such cool results). I’m don’t have room to take any new clients or offer any new places via our free gift.
But I do have some good news.
To try to stem the volume of requests and because I’ll need some quiet time when the little one arrives in Feb I’m currently shooting a ton of videos and preparing loads of special reports for you. And I’ll be offering something that will change this industry forever and give you the chance to make a lot more money without being in your salon or spa – over the next few weeks.
I’m sure it can really help you make a lot more money with a lot less stress (and let you ‘escape’ the day to day running of your biz). But before you take that journey with me all the videos and reports will be free (and these aren’t canned videos of people at seminars – these are content packed jobbies).
And I’m thinking of doing a video on how you can use the internet to get more clients and keep those clients longer.
So – can you help?
I need to know:
1. Do you use the internet right now to generate new clients?
2. If so, how?
3. If so, is it working for you?
4. Whether you do or not, what are you biggest challenges with the internet?
What I’ll do is focus the video (if I do it – which I think I will) on how to sort out the bits you struggle with.
So – PLEASE POST YOUR ANSWERS IN THE COMMENTS of this post.
Have a super day.
Best, Henry.
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Why Salon and Spa Owners Don’t Need to Be Good at Selling!
Posted by: | CommentsHenry,
My first ever real job was selling for IBM.
Big problem.
Selling is about as natural to me as making jewellery. And trust me, even the thought of going to Hobby Craft with Tracey brings me out in a hot sweat.
The thought of speaking to people I didn’t know would literally keep me up all night.
I hated it, hated it, hated it.
And in the end that’s why I quit and created my own businesses instead.
But, through some simple things I learned from people much wiser than me I did manage to rake in over $14mill
in one year while at IBM (I’ve used $’s there because this email program won’t display a ? pound sign – see – correctly).
And to this day I don’t consider myself in anyway talented in selling. Anyone can learn to create money on demand
in their business.
And that applies to your salon or spa.
There are quite few so called ‘gurus’ popping up now all desperately trying to suck you into buying their stuff by throwing at you over and over again.
Some of them do have some really cool stuff. Some of them are downright charlatans.
Don’t misunderstand me – I do sometimes offer stuff for you to buy. Stuff which is REALLY tried and tested and works.
You CANNOT buy anything from me right now. So please don’t ask.
I’d rather help you out now and you can decide if ya wanna listen to me or not.
And today I’m going to point you to another freebie article which will help you solve a common challenge.
“How to STOP No Shows!”
You can see it here:
Best,
Henry.
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Can This One Sentence Double Your Salon or Spa Profits?
Posted by: | Comments
Couls this Burger Double Your Profits?
It’s a long time since I’ve been to McDonalds or Burger King.
Where I’m able to spend all day at home (much of it at our beach hut), I literally have to force myself into a health routine.
I get up at about 5am, work, write for an hour and a half or so then pop on my shorts and T-shirt and walk down to the seafront, into town, to the seafood shop and back along the beach, up the cliff and home.
Takes about 45 mins or so and while I’m walking I plan how else I can help salon and spa owners like you.
And this morning I was hungry…
In fact my mind did wander to a juicy McDonalds sausage and egg McMuffin (if you’re outside the UK that’s probably a ‘biscuit’ to you – odd – our biscuits get dunked in tea).
Anyway, as I pondered McDonalds astonishing ability to turn 16 year old spotty, hormone ridden ‘kids’ into well oiled cogs in a even more astonishing business system I got to thinking about the different things that make them so successful.
And as I so often the case – it’s easy to borrow their ideas and ‘plop’ them into your salon or spa.
So, here’s how you can literally double your profits overnight.
Have your staff (and yourself if your seeing clients) say the good old line:
“Would You Like Fries With That??”
That one sentence alone is responsible for BILLIONS of pounds in profit.
And I guess that means it’s good enough for you and me…
And excuse me if I’m ‘teaching you to suck eggs’ but we know about this but so salons and spa ACTUALLY do it.
They think that extra £10, £20, £50 or whatever is insignificant in comparison to the original treatment.
WRONG!
VERY WRONG!
That extra little up-sell can DOUBLE or more your profits overnight.
Here’s a simple example to illustrate.
Say you do nail extension in your salon and a full set of acrylics is £40 (for arguments sake).
What’s the real profit on that set after all your expenses (and you should know this!)?
Let’s say it’s £10 (sounds low but if you’re running at a 25% profit ratio it’s about right).
Now, if you simply add an up-sell for £15 then you’ll create a bunch more profit.
And if that’s a service up-sell then the real profit from that is usually much higher than 25% – more like 75%.
So, you’ve double your profit to £20.
Now, of course not every client will take the up-sell – but a lot will.
PLUS, you can up-sell of 2, 3 even 10 or 20 times the original price – when you know how!
But keep in mind.
“YOU GOTTA ASK!!!!”
If you or your staff do not ask then you will not get.
So here’s today’s lesson.
ASK.
ASK.
ASK.
ASK.
ASK.
ASK.
And ask again!
Best, Henry.
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Warning – Your Salon or Spa Employees Do This When You’re Not Looking
Posted by: | CommentsWould you like to get inside the head of your beauticians, your nail techs, your masseurs, in fact any of your staff and KNOW what they’re thinking?
Imagine being able to know exactly what their mind is focused on at any one time AND CHANGE IT!
That’d be real cool eh!
You’d be able to like Jedi mind trick and out trick them all day.
If you caught them thinking about a chicken Caesar wrap then you could wave your hand in front of their face and say:
“You do not want a wrap – you want to get on the phone and call your inactive clients”.
Just imagine that.
Geez – business would be simple.
I mean, I do have a few Jedi powers (and I’ll teach you some some time – they’re DANGEROUS in the wrong hands though and I don’t know if I can trust you yet) and can use them to change what people think and get them to do stuff.
But I’m Afraid We Live on Planet Earth, not the Death Star
And it’s time for a BIG Dose of reality.
In fact facing REALITY and accepting REALITY is a FUNDAMENTAL to you achieving what you want.
Most salon and spa owners (and all business owners) are completely deluded.
They honestly believe that there employees have YOUR and YOUR salon/spas best interest at heart.
They truly believe that they want to come to work and they want to serve your clients.
Well I’ve got news for you BUDDY!
Codswallop…
In REALITY your salon or spa business, your profits are way, way down the list of what they’re thinking about.
Here’s a rough guide to what they’re really thinking about:
- Will Brad call me tonight.
- Has Jenny posted her holiday pics on Facebook.
- Did Jimmy junior win his sports day.
- How on earth will we pay for our holiday.
- Did Janine really kill Goliath on Eastenders (sorry, don’t watch it so made up the names).
- I wonder if I can get home early today.
- What can I sell on eBay tonight.
- What shall I wear out on Saturday.
- Did he really do that with her?
- Why won’t my Dad accept my boyfriend.
- Shall we have chicken or pizza for dinner.
- How fast can I get this set of nails done without being told off.
And then somewhere down at about number 17 – YOUR PROFITS…
Now there’s a big problem here.
And here’s what it is.
Where are your profits on YOUR list?
NUMBER 1!!
Ah!
Problem!
Your profits are not that important to your staff.
And even worse in 99% of cases you will not be prepared to accept it.
“My staff are different.”
“My staff are really focused.”
“My staff are really well trained.”
“My staff have incentives to do well.”
Sorry…
It’s because of this inability to accept you are not that important to your staff that so many employee troubles happen…
The moment you ACCEPT that your profits are not top of the priority list (in fact they’re) way down the list then you can embrace it and make plans to DEAL WITH IT.
Hope I haven’t scared you…
Doesn’t mean your employees are really good, nice and the best around. THAT has NOTHING to do with it…
Best,
Henry.
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