Archive for Salon and Spa
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Posted by: | CommentsAngry!
You gotta be kiddin’!
Furious!
More like it.
It takes a lot to move me from my persistently happy mood to a state of crossness (let alone anger) when I’m sat at our beach hut watching the holidaymakers get told off for walking their dogs or throwing a tantrum for dropping a sausage from the BBQ into the sand.
But yesterday it happened…
I got cross.
Very cross.
I was reading an article in a Beauty Industry Magazine (I won’t name and shame them – and it’s not the magazines fault I suppose) about how to get more clients.
Their advice was that given we’re in recession beauty salon, nail salon, tanning salon, hair salon and spa owners should get ANY clients they possibly could.
Any!
They should do things like get out of foot (or send their employees out) and BLANKET deliver flyers.
They should hang around on in towns and on street corners and give out flyers to the GENERAL PUBLIC (yeah! that works! If you’re REALLY BORED and like wasting time).
That as long as they told enough people WHERE their salon was then eventually… Eventually… Eventually… They’d get some new clients.
Ah!
Ah!
Ah!
On one level they were kind of right.
Give out enough useless freakin’ flyers and yes eventually… Eventually you will get a few badly qualified, bottom of the barrel clients stumble through your doors…
And maybe even the odd client who you really want.
But for the love of god!
That’s a really, really, really, really bad, waste of time, lazy, expensive, useless way to get clients.
And the fact someone is giving that advice away MAKES ME A CROSS LITTLE BOY!
So…
I had another cup of tea.
A rich tea biscuit, closed my eyes and erased the anger.
And this morning I’m going to once again give you the THREE things you MUST do BEFORE you do any marketing or advertising at all.
Do these and you’ll be in the top 1% of salons and spas quickly.
Don’t and you’ll be chasing your tail forever.
3 Secrets to Salon and Spa Marketing that Nobody Else Will Tell You
Here they are:
- Identify YOUR ideal client. WHO do you want into your salon or spa? What gender are they? How old are they? Where do they live? How much money do they make? What paper do they read? How many children do they have? EVERYTHING and anything you can identify from existing clients and/or what you see as your perfect client. Once you know who you want then guess what! You can actually go find them!!
- List every possible place you can find these people. You can buy mailing lists, maybe they go to a particular ‘club’. Maybe they live in a particular part of town. Maybe they frequent another business in your area (yeah – believe it or not they do buy from other people too…).
- Develop an OFFER. Something truly irresistible. Something that will make your IDEAL client sit up and say ‘Geez, Frank, we gotta get our little butts over to Henry’s Beauty Parlour TODAY!”. This bit is very IMPORTANT. Their is so much NOISE out there you gotta give your prospects a reason to CONTACT YOU. Luckily, most salon and spa advertising is so LAME – covered in pictures of smiling women, beaches, couches, lipsticks (guess what – your prospects KNOW what a couch looks like) that quite frankly just having an offer will set you in really good stead.
There are a few more things you need to do but you gotta do some thinking too…
So… Post in the comments section of this article what else you think you need to do and anyone who gets it right will get a prize… Not sure what yet, have to have a look in my goody bag… But it will be cool…
Get posting!
Best,
Henry.
PS: I’ve letting a few more people have FREE access to over 81 ready to use marketing campaigns for your salon or spa. All you need to do is head here and watch the video – all is explained. But hurry, I am planning to drop this freebie. I’m just giving too much away.
Click Here for FREE Access to Over 81 Ways to Get More Clients
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How to Solve Your Salon or Spa Staff Headaches
Posted by: | CommentsPress play to start this special video.
Would you like to able to solve ALL your beauty salon or spa staff headaches?
I know just how tough it can be to hire the right beauticians, nail technicians, masseurs etc.
It isn’t easy.
Plus, once you have them on board then you need to:
- Keep them.
- Keep them motivated.
- Make sure they look after clients.
- Make sure they up-sell, re-book clients etc.
- Make sure they integrate with your team.
- Make sure they let you know of any challenges they face.
- Keep them happy.
- And on and on…
From experience I know these are some of the challenges salon and spa oweners like you face.
And I’m going to help you solve them.
BUT – I NEED YOUR HELP
I need to know EXACTLY what your biggest staff challenges are RIGHT NOW.
Not what I think they may be.
Not what another salon or spa owner may be facing.
But the challenges YOU face.
Post your biggest staff challenges in the comments section of this article and let’s get a dicussion going.
Over the next few weeks I’m going to help you SOLVE these challenges.
Simply write your biggest staff headaches in the comments section of this post.
Dedicated to making your life easier,
Henry.
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3 Salon and Spa Summer Marketing Ideas That Cannot Fail
Posted by: | Comments
Happy 4th of July!
I live in England so quite frankly it doesn’t mean a lot to me and is just an excuse for a marketing campaign to all my friends who read my stuff in the US.
It’s easy to link a salon marketing campaign to calender events.
“Who Else Want an Independence Day Massage and a Free 6ft Star Spangled Banner?”
Or use any other ‘hook’ to grab people’s interest.
It’s too late for independence day and no use if your in the UK or elsewhere outside the US so here are another two brilliant excuses for a summertime beauty salon marketing campaign (or nail salon marketing campaign, or spa, or hair salon or any other salon…).
- End of school term offer. There’s a lot of pent up worry for parents just about to see their children break up for the summer holidays! Sure they love having them home but they could certainly do with a little pampering before it starts. In fact, why not run a 6 week special package for Mums and/or Dads giving a half day pampering session every week AND entertainment for the children… And charge a LOT – upfront for it.
- Pre-Holiday ‘Beach Goddess’, ‘Beach Hunk’ package. People love to look their best when they shoot off to warmer climes… Take advantage and run a special for just so…
I’ve got endless more but quite frankly reserve those for my Salon and Spa Millionaire Inner Circle Members.
If you’re not yet a member – grab your FREE trial here.
Dedicated to helping you increase your salon or spa profits this summer,
Henry.
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Warning – Don’t Buy Salon Equipment Until You Read This
Posted by: | CommentsOk…
Sorry for the hypey headline!
Couldn’t resist it.
I’m working away here with the news on in the background and they’ve been showing the front pages of the newspapers…
Some of them are unbelievable. For example:
“Jacko Is Backo”
Referring to one of his last rehearsals – you can see it here if you haven’t yet:
Michael Jacksons Final Rehearsal Video
Back to business…
And this can be a sore topic.
I’m at risk of sounding like a penny pinching neurotic.
PLEASE think very carefully BEFORE you spend any more money on salon equipment.
Are you SURE it is the HIGHEST RETURN place to spend your money?
Where a LOT of salon and spas make mistakes is in spending WAY to much money on the too much of the best salon supplies and salon equipment. Money that could be much better invested in acquiring NEW clients through marketing.
Whether you have the best couches, best lamps, best towels and best hand creams is FAR less important than you might think.
YES, you need to provide outstanding treatments and a great environment to give them BUT here’s something I discovered many years ago.
There’s an old saying “build a better mousetrap and they’ll beat a path to your door”.
It’s wrong!
Very wrong!
It should say “Build a better mousetrap, sit around waiting, then go BROKE!”
You can have the best products, best salon or spa furnishings in the world and still have NO clients!
The two do not go hand in hand.
So, BEFORE you invest another penny in the ‘nice stuff’.
THINK!
You can often acquire a new client for £5 to £10.
What would you rather have?
That new massage chair for £200 OR FOURTY new clients all ready to spend £100 a year with you???
Interesting trade of ha….
Dedicated to your success,
Henry.
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