Archive for Salon and Spa
3 Ways to Have More YOU Time
Posted by: | CommentsDo you remember those long lazy days in the school summer holidays?
Get up when you fancy.
Watch endless hours of cartoons.
Build an action man camp or two (or at leadt that’s what I’d do).
Head round to your friends house and dig through their toys.
Not a care in the world.
And more spare time than we could throw a stick at.
But not now!
Nowadays it seems like every day has been chopped in three and cut down to just 8 hours to eat, sleep, work and play.
There just never seems to be enough time to get everything done.
Here’s a sobering thought…
A 35 year old has approximately 40 years left to achieve what they want to achieve.
Approximately 480 months.
That’s only about 14,400 days.
And only about 230,000 waking hours.
By the time you take out holidays, weekends, time for eating and all the other stuff we have to do you’d be left with something like 50,00o hours.
ONLY 50,000 hours.
That really doesn’t seem like a lot.
If you want to earn just £10 million in those years then every single hour needs to equate to around £200!
But here’s my point.
We don’t have that much time – and any one of us could have a LOT less than we hope.
So – we need to make every single second count.
And not just for business but for all the other things in life.
I’m not a believer in money for the sake of money.
But, I am a beliver in money for the sake of freedom.
Money gives us the opportunity to stop worrying, stop working (if we so wish) and get out into the big wide world and enjoy it.
SO…
We need to make the absolute best use of every single second…
Every single minute has to count.
Here are three ESSENTIAL things to do to make best use of your time in your salon or spa.
1. LIMIT access to you. Check email ONCE a day. Do NOT take phone calls unless pre-booked. Do not have salon/spa meetings unless they cannot be avoided. Do NOT run an open door policy (there’s nothing worse).
2. Choose the BIGGEST rocks. Always be working on the MOST important tasks at hand. The ones which will bring the BIGGEST results. Most stuff you do DOES NOT need to be done. You haven’t got time to do it all.
3. Write down exactly what you’ll be doing tomorrow TONIGHT and then do it tomorrow. ALL OF IT.
Do those three things and you’ll get more done in a day in your salon or spa than most get done in a month.
There are endless more ways to whizz up more time – but commit to these three first.
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But, this offer will ONLY be available until MIDNIGHT SUNDAY. To grab your gifts and free access to my Inner Circle head to:
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Dedicated to your success,
Henry.
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Susan Boyle and Your Salon or Spa
Posted by: | CommentsMy dad had no qualifications.
None whatsoever.
He was raised in South London and took pleasure in putting sand in teachers cars through the petrol cap, bouncing cars to different spots in the car park so teachers couldn’t find them, placing cling film across toilet bowls and generally being a ‘scallywag’.
With no qualifications he had to scrape, crawl and fight his way to the upper echelons of management in a corporate company over many, many years.
So from a young age he distilled into myself and four brothers just how important education is.
How you must have qualifications to succeed in anything.
I 100% agree with him about the education bit (although not the useless ‘dribble’ that’s taught at school) but completely disagree with the qualification bit. I did very well at school, college and university but if I had that time back I’d would not be there…
How many qualifications you have just isn’t important anymore.
It DID used to be.
But not anymore.
We are now living in a ‘celebrity’ driven society.
No longer does the salon or spa owner with the most qualifications, best trained staff win…
Instead the one who is deemed a ‘celebrity’ wins.
Think about the ‘handymen’ on programmes like ‘DIY SOS’ – they’re no better than any other carpenter.
Think about the ‘celebrity chefs’ – are they any better than the others?
Think about Susan Boyle! Yes, she is a fantastic singer – BUT, is she any better than her peers?
The answer is of course NO.
And it doesn’t just apply to big celebs.
It’s 100% true for local, regional and national salons and spas too.
Any salon owner, any salon business or spa business that gets media coverage is instantly whizzed to a place of credibility, celebrity and success.
There can be NO denying it.
So how do you get this ‘celebrity’ status in your salon or spa??
We’ll talk more about that another time.
Dedicated to your success,
Henry.
PS: Here’s FREE access to £2,000.00 (about $3,000.00) of the best Salon and Spa success training around. Why can you try it free? Well – I’d rather you did… That way I don’t have to hang around outside your salon/spa and twist ya arm 
… Just seems nicer…
FREE TRIAL ACCESS TO THE ACCLIAMED “SALON AND SPA CLIENT ATTRACTION SYSTEM” – CLICK HERE
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You Were Wrong? Here is the BIG Salon and Spa Idea
Posted by: | CommentsYesterday I was chatting to a lovely lady while walking with Tracey along the beach front.
We got talking because I stroked one of her dogs.
She was walking what had to be two of the world’s leading ‘low down bum’ doggies.
There legs were literally 2cm long – quite how they fit their knees into those 2cms I’ll never know.
And on top of that it was like they’d been stretched.
In fact it looked like evolution was having a bit of a laugh when it created these low down bum, too long doggies.
But they were lovely – really, really sweet and Tracey fell in love with them.
Anyway, we got talking and I mentioned we had 7 cats.
“7 cats?” she bellowed?
“Yep” I replied.
“7 cats??” she exclaimed again.
“Oh yeah” I replied.
“7 cats!!” she said with a look of disbelief.
“You goootttt it…” I replied.
“7 cats!” she said (by now it was getting a little tiresome. I’m all for repetition in learning – but neither I nor her were learning anything here).
“Corrrrrreeeecccttttt!” I replied.
“7 cats…” she said.
“YES! What’s confusing you – we have SEVEN cats” I replied (a little sharply actually – but in my head (which I didn’t do) I shouted it at her).
“Why would you want 7 cats?” she asked.
At this point my ‘brain’ was off on it’s own again and in my head I said ‘why have you got two short legged, too long dog that permanently look like they’re in on those mirrors at the fair that make you look weird’??
But I didn’t say that – I’m too polite.
Instead I said: “Because we like cats”.
That’s it for that story…. This article is actually about the one I posted on Wednesday.
Do you remember?
I asked you to spot the BIG Salon/Spa IDEA in the post…
And then post your response in comments.
I received 113 email answers and ONE comment on the post.
It seems 113 people couldn’t or didn’t want to follow instructions (there is a lesson in there about your customers and their behaviour).
And guess what…
NOBODY got it right.
In fact nobody even came close.
I had all sorts of bizarre responses like:
‘Use cats to stimulate creativity’.
‘Cats help you relax’.
‘ Read your copy to your cats and if they don’t understand it, there is no way your customers will’ (brilliant).
But as I say, they’re all wrong.
The BIG Salon/Spa IDEA (or in fact ideas – because after I’d writtent the post I realised there were a few) is:
THE BIGGEST MISTAKE IN SALON and SPA MARKETING IS BEING BORING!!!!!
There is nothing that will kill the return from your salon/spa marketing faster.
And there is SO MUCH BORING marketing around.
Just flick through the beauty section in the Yellow Pages, or look through the local paper or look on the internet at all the ‘me too’ websites on the net.
It’s all sooooooo boring!
And therefore few people read it…. And if few people read it… Even less people will respond…
And that leads to one almighty waste of your time and money.
So TODAY – have a look at your salon websites, salon brochures, salon price lists, salon ads etc etc and ask yourself ‘ARE THEY BORING’??
If they are – here’s what to do.
Make them NOT boring! I guarantee you it will pay big returns.
OK.
Now…
There are a fe more BIG ideas the post revealed (and in fact this one does too) but I’m keeping those close to my chest for now. They are the KEY to building long term value from your customers…
Any ideas???
Post your responses in COMMENTS (not via email – email annoys me).
Dedicated to your success,
Henry.
PS: If you are not subscribed to receive my daily Salon and Spa marketing, advertising and wealth creation tips – simply enter your details below. We will NOT share your info and you can unsubscribe at ANY time.
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Can You Spot the Salon/Spa BIG IDEA In Here?
Posted by: | CommentsI’m in a BAD mood today.
Really BAD.
I’m usually up at about 5am – cracking on with what needs to be done.
But this morning between 4am and 4:45am there was some kind of CAT world war going on in our house.
We have 7 cats – 5 we deliberately acquired and 2 strays who hooked up with our 5 to form the biggest gang in town.
What a posse!
I mean, there’s nothing like leaving your house in the evening sun for a stroll down to the beach and being followed by 7 camouflaged (in the right environment) slightly overweight four legged ‘killing’ machines hell bent on not letting you out of their sight.
Neighbours head back in doors, dogs run for cover, and birds sit rigidly on tree tops silent as mice.
Like a pack of furry ninjas our little friends keeps us safe.
Until we turn around and say ‘SHOOO!’ coz they’re getting too close to the road.
In fact, leaving our house to go anywhere on foot is a real pickle.
We’ve had to concoct all sorts of little tricks to get them to stay in the garden and not start the never ending following.
Fresh bowl of ‘crunchy lumps’ on the lawn – we call this the ‘Foody’.
Tracey leaves first, lets them follow then I call them back and run round the house the other way, down the path and join Tracy – we call this the ‘bait and switch’.
This one used to work really well but ‘The Hoover’, one of the strays who weighs 8 KILOS (bear in mind the average cat is 4kilo) has got wise and acts as a kind of ‘sniper’, he know the trick and if I’m not fast enough he alerts the rest of the platoon.
It’s fun… If not a little tiring…
But I can’t complain…
However, this morning between 4am and 4:45am was ‘somink’ else!
Remember when the US first started bombing Baghdad – it was termed ‘shock and awe’?
I think that is what they were re-enacting.
Willsey (my oldest cat – 10, a little geriatric) was manning the stairs, running up, then down, then up, then down as fast as he possibly could.
Scruffy (4 foot from nose to tail) was some kind of stealth bomber. Jumping from the windowsill onto the bed ‘blam’.
Then onto the floor.
Then back on the bed.
Then up to the top of cupboard.
Them ‘Kaboom’ – back onto the bed.
Fluffy (our fatest little lady) was on ‘mine patrol’ frantically scraping, digging away at the carpet for minutes at a time.
Tinky (tiny little pretty cat) was singing (or meowing) for the troops – although I’d refer to it as more of a wail.
And the rest were all taking part in some shape or form.
I mean, this isn’t unusual – but I can normally get up, deliver a round of fresh supplies into their bowls in the kitchen and go back to sleep.
But not today!
They wanted me up!
So… Up shot is I’ve had one hour less sleep than I need and given I work on a minimum sleep schedule – that is bad news. I feel all kind of wound up and cross already and I’ve got a lot done.
ANYWAY – ENOUGH ABOUT ME.
I wrote this post to illustrate a point about the biggest salon and spa marketing mistake.
And also to give you a little insight into something ESSENTIAL in copywriting foyour salon or spa.
Any ideas what those two things are???
Post your ideas as comments to this article…
Dedicated to your success,
Henry.
PS: Scruffy (the 4ft lad) is now curled up next to me gently purring… I think I might WAKE HIM UP!!!
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How to Boost Salon or Spa Sales TODAY With a Guarantee
Posted by: | CommentsDo you guarantee yosalon or spa ur products and services?
If not, why not? I’ll guarantee you are making a BIG mistake if not.
Providing a rock solid guarantee to your clients is one of the easiest ways to overcome TWO innate characteristics we all posses – scepticism and inertia.
If someone is sceptical about what you say – that quite simply ‘they don’t believe you’! And on top of that – when we are about to make a purchase we all have an inbuilt resistance to actually pulling out our credit card or cash and confirming that purchase.
And this applies to EVERYTHING!
Whether it’s buying a new TV (with the whizz bang picture), buying a new camera, buying a bicycle, a house, a car, a HAIRCUT, having a facial, nail extensions, waxing, a massage or anything else.
This innate scepticism and inertia accounts for a BIG portion of the people that show interest in what you have but don’t actually buy it.
So how do you overcome these two little challenges?
Well…
One of the easiest weapons in your arsenal is a simple guarantee! Simply guarantee your clients that what you sell will do what it is supposed to.
And if not, they can bring it back OR have their money back
MOST companies HAVE to do this ANYWAY!!!
BY LAW!!!
So… You might as well use it to your advantage and make it BLATANTLY obvious that you do guarantee what you do.
Not only will it help overcome scepticism and inertia but it will also give you a BIG advantage over your competition.
If you had two identical products lined up, one guaranteed, one not, which you would go for? In fact, if you had two identical products lined up, one slight more expensive than the other BUT guaranteed…
Which would you go for???
A guarantee WILL increase your salon or spa sales – no question.
And if you are SCARED to offer one because of returns, consider this:
1. The boost in sales will outweigh returns in nearly ALL cases.
2. If it doesn’t – you’ve got a BIGGER problem which needs to be fixed. And I don’t CARE what you sell… Makes NO ODDS!
You CAN guarantee it somehow.
If you’re confused as to how, post a comment here and I’ll give you some ideas.
GUARANTEE YOUR STUFF STARTING TODAY!!!
And let me know what happens…
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted your salon and spa free gifts – do so by clicking here.
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