Archive for salon business
Usain Bolt Reveals a Powerful Secret to Your Salon or Spa Business Success
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Usain Bolt's Success Secret and YOUR Salon or Spa
Would you like to know the things that separates people like Usain Bolt from the average?
I mean, this chap is unbelievable.
Sure, he has a physical advantage nobody can touch right now.
But he’s not the only athlete performing at an unbelievable level.
Yet some athletes seem to fall at the ‘final hurdle’.
They storm the heats, semis and then crumble in the final.
There are all sorts of reasons why that happens.
BUT, Michael Johnson’s commentary on BBC2 revealed something which I’ve known and used for years.
Something which true superstars like him and Usain use to ensure they perform at their peak!
And it’s all about preparation (as if you didn’t know that).
Here’s what Michael Johnson said (not his exact words but you’ll get the gist) about what the difference in preparation between those who run perform their best in the finals and those who don’t…
“Before the race some athletes will think about the ‘GLORY’ of winning. The sponsorship they’ll get, the press coverage, the MONEY. Some will ‘WORRY’ about tripping, false starting, being beaten…
BUT, USAIN BOLT, the best athletes will do neither of those.
Usain will be RUNNING THE PERFECT RACE IN HIS MIND. Over and over again. He’ll replay the perfect start, the perfect drive, the perfect finish. And he’ll picture it in perfect detail. He’ll KNOW his every move, his every step, exactly what he’ll do in the race.”
And guess what happens in the race?
He runs it pretty much exactly as he visualises it.
Pretty weird huh??
Well… Whether you think it’s weird or not – it IS proven to work. Time and time again.
And YOU can use EXACTLY the same technique to achieve whatever YOU want for your salon business, your spa business and your life.
You see, our world has a strange habit of reflecting our thoughts.
Think good things, good things tend to happen.
Think bad things, bad things tend to happen.
Create your perfect future in your mind in perfect detail and replay it to yourself A LOT and and that perfect future will have more than a little chance of coming true…
Give it a try…
Let me know how you get on…
After all… If it’s good enough for the fastest man the world has EVER seen – surely it’s good enough for me and you…
Best,
Henry.
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Beauty Salon and Spa Business Plans – Are they Worth It?
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I need to you be honest here.
1. Have you ever written a beauty salon/spa business plan?
2. If so – did you stick to it?
Contrary to pretty much every piece of advice you’ll ever get, I submit to you that business plans are a complete waste of time...
You might as well get a big fat marker pen, scribble a load of garbage of some A4 paper, staple it together and put it on a shelf instead.
It’s a hell of a lot quicker and just as useful.
If you’re yet to open your beauty salon, hair salon, nail salon or spa and are looking for financing then you may well be thinking I’ve lost my marbles.
There’s no way a bank will lend you money without a beauty salon business plan!
Possibly true.
But having that beauty salon business plan isn’t the answer.
What a bank wants to know is:
1. Are you worthy of credit.
2. Can you get enough customers to pay it back????
And the best way to demonstrate that it is to PROVE you KNOW how to get as many clients as you’ll ever need!
They don’t care what your beauty salon MISSION statement is – nor does anyone else but you.
They don’t care about graphs with this line going here and this line going here and if I change this, this one goes here.
Waste ‘a time —-…..
So instead you need to go about DEMONSTRATING you KNOW how to get all these lovely clients who will pay you handsomely for your high quality treatments and products.
How do you do that?
Well, if you don’t know how to do it yet you need to ‘hook up’ with someone like me who will show you how.
And if you haven’t yet accepted your free gifts then hurry. The offer will be changing VERY soon and the big pile of free stuff is going to replaced with something else.
I’ve given you long enough to get it…
Get your freebies by clicking here
Back soon,
Henry.
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Susan Boyle and Your Salon or Spa
Posted by: | CommentsMy dad had no qualifications.
None whatsoever.
He was raised in South London and took pleasure in putting sand in teachers cars through the petrol cap, bouncing cars to different spots in the car park so teachers couldn’t find them, placing cling film across toilet bowls and generally being a ’scallywag’.
With no qualifications he had to scrape, crawl and fight his way to the upper echelons of management in a corporate company over many, many years.
So from a young age he distilled into myself and four brothers just how important education is.
How you must have qualifications to succeed in anything.
I 100% agree with him about the education bit (although not the useless ‘dribble’ that’s taught at school) but completely disagree with the qualification bit. I did very well at school, college and university but if I had that time back I’d would not be there…
How many qualifications you have just isn’t important anymore.
It DID used to be.
But not anymore.
We are now living in a ‘celebrity’ driven society.
No longer does the salon or spa owner with the most qualifications, best trained staff win…
Instead the one who is deemed a ‘celebrity’ wins.
Think about the ‘handymen’ on programmes like ‘DIY SOS’ – they’re no better than any other carpenter.
Think about the ‘celebrity chefs’ – are they any better than the others?
Think about Susan Boyle! Yes, she is a fantastic singer – BUT, is she any better than her peers?
The answer is of course NO.
And it doesn’t just apply to big celebs.
It’s 100% true for local, regional and national salons and spas too.
Any salon owner, any salon business or spa business that gets media coverage is instantly whizzed to a place of credibility, celebrity and success.
There can be NO denying it.
So how do you get this ‘celebrity’ status in your salon or spa??
We’ll talk more about that another time.
Dedicated to your success,
Henry.
PS: Here’s FREE access to £2,000.00 (about $3,000.00) of the best Salon and Spa success training around. Why can you try it free? Well – I’d rather you did… That way I don’t have to hang around outside your salon/spa and twist ya arm 
… Just seems nicer…
FREE TRIAL ACCESS TO THE ACCLIAMED “SALON AND SPA CLIENT ATTRACTION SYSTEM” – CLICK HERE
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Your Salon or Spa May Fail if You Don’t Know These Two Things!
Posted by: | CommentsWow!
What a weekend.
Sunny, hot, barbecues and relaxation.
Fantastic.
I hope you had a great weekend too.
Over the weekend I spent a little time filtering through all the different options we as business owners have to attract and keep clients.
And there are MORE than ever.
Just tons and tons of them.
In fact, there are SO many it’s often difficult to decide WHAT to do next.
So – I’m gonna simplify things for you a lot!
There are ONLY 3 things you need to do succeed in your salon or spa.
1. Attract more customers.
2. Get each one spending more.
3. Get each one referring more people.
That’s it.
Nothing more.
Now, the ‘tools’ you choose to use to grow your salon or spa MUST do one or a combination of those 3 things.
If they don’t – don’t spend your time on them.
The secret is to use as many different strategies as you can to do those 3 things.
AS LONG AS THEY WORK!
And that sentence there is the clincher.
So how do you know if they work?
Well, you MUST get an accurate measurement of at LEAST the following TWO statistics.
How MUCH it costs you to get a new client. Whether that’s from direct mail, the internet, press releases, face to face, the telephone, ads, yellow pages, Twitter etc, etc.
AND you must work out your AVERAGE LIFETIME CLIENT SPEND.
Now, as long as the amount it costs you to acquire a new customer is less than the your average lifetime spend… Guess what…
It makes YOU MONEY!
So keep doing it – and if you can – do MORE of it!
The BIG problem most salon and spas have and the reason they feel their advertising and marketing doesn’t ‘pay off’ is because.
a. They don’t know these numbers.
and…
b. They don’t spend any time trying to improve them!
And that is WHY you should ONLY use direct response marketing.
So when you spend a pound, you KNOW how much you get back.
Think how much it would be if you knew with certainty that if you spent £1000 on marketing you’s get £3000 back!
What fun!
And how easy would it be to walk all over your competition??
I think… VERY!
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted your salon and spa free gifts – do so by clicking here.
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