Archive for salon clients
How to Steal Your Salon/Spa Competitors Clients Without Them Caring
Posted by: | CommentsGood morning…
It’s 6:01am and I’m sat in our lounge, fresh coffee, 4 of our cats and the TV on with the build up to the F1 Grand Prix Qualifying session on in the background.
There’s been an awful lot of ‘argument’ this week over the technicalities of rear diffusers on some of the Formula One cars.
Some claim a few of the teams are using ‘illegal’ diffusers to give them the extra edge.
However, an investigation has ruled these diffusers are ‘legal’.
What’s really happened is some of the teams have simply developed better cars are the others are ’sick to the stomach’ and their only reaction is to try to make them look like cheats.
Well!
Today I have a sneaky ‘trick’ you can use to STEAL your salon and spa competitors clients!!
Best of all it’s FREE!
Let me ask you a question…
How many of your salon and spa competitors (whether that be local, regional or national) have gone bust due to recession or are about to go bust??
Most likely quite a few….
Would you like to steal a big chunk of their old clientelle – for FREE??
Here’s how to do it…
1. Identify all your salon and spa competitors past and present.
2. Draw up a list of all the ones who have gone bust or closed business.
3. Look up their old telephone number.
4. Call BT or whoever and tell them you want a new number and the number is that of your OLD competition…
5. Keep track of your competitors still in business and ‘pounce’ as soon as one goes bust or closes it’s doors…
Not always, but in some cases you’ll be able to get the number.
Now what happens?
Well, all the old clients of the salon or spa that’s gone bust will call the old companies number and get you. PLUS, they’ll likely have loads of historical advertising out in the marketplace such as Yellow Pages, flyers etc that will get new people calling on a regular basis.
When you answer he phone simply introduce your salon/spa and let them know (in the best way possible) the old salon/spa has gone bust BUT, you offer even better treatments, products, services etc…
Pretty sneaky huh!
But as I always say… I can’t show you one way to generate 100 new salon/spa clients (well actually I probably can) but I can show you 100 ways to generate one new client…
Make use of EVERY possible way you can to grow your salon or spa…
For endless more ways to grow your salon or spa business be sure to accept your FREE invitation to my Salon & Spa Millionaire Inner Circle - Click Here
Have a great weekend,
Henry.
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G20, Obama, Your Salon/Spa – Forget it!
Posted by: | CommentsObama is in town!
I’m an avid Obama fan.
I’ve yet to conclude whether or not he’s any good at real politics, real economics… BUT, simply for what he can do with the power of a speech – I applaud him. I’ve been privy to many of the world’s greatest speakers and young Obama IS one of them.
And he’s here for G20 – a gathering of World Leaders for a cup of coffee, a slice of gingerbread and good old fashioned ‘chin-wag’.
Or at least that’s about as much use as it’ll be to you and your salon/spa…
They may be meeting to agree how to confront the worst Global financial crisis since the 1930’s but for business owners looking for a ‘ray of light’ – forget it!
All weather is local — what happens to you in your salon/spa, your life, your finances has much more to do with you, what you think about and what you do than it does with what’s happening in the economy.
It’s time to stop sitting, waiting and hoping that Government ‘intervention’ will be the ’saviour’.
Instead, it’s time for new strategies, new focus, new vigour and some good old fashioned British, Irish, Scottish, Welsh, American, Australian (sorry if I haven’t mentioned your country) determination to ‘yank’ us out of recession like a leek from a vegetable patch.
Any salon or spa owner with the determination to succeed can learn new skills, make the necessary changes, adapt and in turn both survive, even prosper and make a positive contribution to putting our and the World’s economy back on track.
It’s not that there is a lack of opportunity or even a lack of money.
There are plenty of ways salons and spas can dramatically increase their effectiveness in acquiring new clients, nurturing clients and developing new, exciting products, services, programs and treatments.
Now is the time to being doing more, much more to build world-class customer focused salon/spa that adds real value to our and the World’s economies.
WE cannot sit waiting, hoping for a rescue from the government or a turn of events.
That may never happen.
It’s down to each and every one of us – to make our ‘own luck’.
Dedicated to your success,
Henry.
PS: Talking f making your own luck! If you haven’t yet accepted my FREE GIFT then do so. I’m offering to give you some fast and simple ways to immediately boost your profits. No risk, no strings attached… Hop to it… Grab it here => Click Here
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3 Ways You Can Beat Falling Salon/Spa ‘Footfall’
Posted by: | CommentsNow, depending on your location, you may or may not depned on ‘footfall’ for a large percentage of your business?
And I bet if you are in a local town that your footfall has been falling for about the last year??
Why?
Well…
Figures released by Experian today, show High Street footfall fell by 1.7% last year. Some areas saw falls as high as 7%+. Many local towns are becoming ‘ghost towns’ with empty units and few shoppers.
Most salons and spa rely on their location and ‘footfall’ to generate new clients.
In good times this is often an adequate way to earn a decent income. But now ‘footfall’ is falling fast, if you want to survive need to use some new strategies.
Here are 3 ways you can take positive action to beat falling ‘footfall’.
- Use Direct Marketing to Attract Affluent Clients – There are plenty of people spending money, plenty of people little affected by recession. By using direct marketing you can target specific affluent demographics with ‘pinpoint’ accuracy and either sell directly to them or use irresistible offers to invite them intoyour salon or spa. Direct marketing allows precise measurement of results and thus minimal waste.
- Make More Use of the Internet – While High Street sales are falling, online sales are rising in many categories. Any salon or spa owner can easily use the internet to both sell online (as an additional route to market) and use the internet as part of a coordinated demand generation system for new and old clients.
- Utilise Joint Venture Partnerships – A lot of small business (and large) are feeling the pinch from recession. And while in good times many are happy to ‘keep themselves to themselves’, now is the time to develop partnerships with other local business for mutual gain. For example, you could could approach a local gym and ask to run a marketing campaign to their members. They gym could benefit either through a slice of profits or by a campaign to your clients.
So… While High Street footfall is falling, you really have two simple choices.
Either get very, very busy finding new ways to generate business or ‘roll over’ and ‘give up’.
‘Giving up’ should not be an option…
Dedciated to your success,
Henry.
PS: If you haven’t yet done so, be sure to grab your FREE GIFT.
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The Easiest Way to Stop Your Salon/Spa Clients Going Elsewhere
Posted by: | CommentsA young lady who owns a nail salon in Dallas, USA (obviously) called me on Thursday out of the blue in a panic.
She is a member of my Elite Salon and Spa Millionaire Inner Circle (click here to get your FREE trial) but I’ve trained her BADLY.
I don’t take unscheduled calls.
I did however take this one (just because I felt like it).
And here was her LITTLE problem.
She was waiting for a client to arrive.
She booked an appointment 2 days before (didn’t take a deposit – MISTAKE) and knew the client was visiting a hair salon ‘around the corner’ (who also did nails) to have her hair highlighted before she came in for her nails.
Let’s just say that she and the hair salon do NOT get on… No fault of here’s, she sends clients there a LOT for hair services but gets NOTHING in return.
Anyway, to cut a long story short, her client did NOT arrive on time and she started to panic that the hair salon had pinched her.
My initial reaction was “Yep…And?”
“And…”
“What have you done to make SURE that does NOT Happen!!!”
And, at least in my head, that was SHOUTED!
I didn’t say that, instead I asked her how any of my client retention strategies she had implemented…
The answer was not as good as I’d hoped.
So… I gave her a quick ‘telling off’, told to her to forget that client for now – IF she arrives great, if not – never mind.
BUT, I gave her some clear ideas on how to make sure this didn’t happen again…
You see…
In todays’ world, your clients have MORE choices as to how to get the benefits you offer than EVER before.
So…How do we keep create really high client retention and prevent competitors from ’stealing’ them?
Let’s take a different view point…
How would you react if…
…you got a call from your dentist a week after having some treatment done just to make sure everything is okay?
…you got a call from your local restaurant just to check you enjoyed your last meal?
…you got a call form your doctor the evening after treatment just to check up on you.
…you got a questionnaire in the mail from your supermarket asking for your comments and suggestions.
…HOW WOULD YOUR CLIENTS react if there was a constant, useful, interesting contact from YOU?
A LOT of people worry about ‘interfering’ with their clients and even heard people say too much contact is “looking for trouble’…Make the sale and run…RUBBISH!
You must build a long term valuable relationship with your clients and to do that you must keep in touch…
If your follow up turns up a lot of dissatisfaction then great!
FIX IT!
The dissatisfaction is there whether you discover it or not.
How would you react if you got a thank you note a few days after buying a new dress from a clothing store, you got a birthday card from your insurance agent, you got a free dinner gift certificate as a thank you from a hotel chain, you got a personalized luggage tag in the mail as a gift from your travel agent?
Very simple recognition and appreciation can be very powerful and very inexpensive as a marketing strategy. Yes, you may discover challenges BUT, you really are much better off knowing about them and fixing them than just letting the ‘boil and trouble’…
So…
How often are you contacting your client with something interesting, useful, engaging and fun??
Often enough?
Really?
It IS the BEST way to keep your clients coming back…Don’t be lazy!
Have a great Sunday!
Henry.
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