With the current dire state of our economy, it’s easy to get dragged down and start to succumb to the endless negativity, stop trying, resign, or worse.

When bad things happen to people we don’t know (such as losing their house), it doesn’t really affect us.

When things happens to us like losing a client because they can no longer afford us, we are understandably affected. We may feel discouraged and dispondent.

But when both these situations happen at the same time (and often repeatedly) it is easy to slip into hopelessness and even depression.

Are you experiencing these signs?

Your salon or spa does not feel so fun anymore; if feels like a burden

• You find yourself in a scarcity mindset and worrying about money
• You get sucked into conversations about how bad things are
• You become addicted to the news — which is mostly bad
• You don’t feel creative or have the initiative to start new projects
• You often feel like quitting and giving up on your dreams

The first step in pulling yourself back up is realising that you are there in the first place.

Not always easy because it seems that the external circumstances (which are real) are the cause of your challenges. You feel that if things change (in the economy and in your business) that things will get better.

Step two is to question the beliefs underlying your resignation. What would you have to believe to feel the way you do? Are any of these familiar to you?

• I can’t succeed in this economy
• Nobody can afford my services now
• Nothing I do to promote myself works

Are these true?

Do you really know (or does it just feel like that?)?

Or are they just beliefs that you bought into?

One thing is true – they will become self- fulfilling prophecies if you continue to believe them.

When you are attached to beliefs like this, notice how you react, how you talk, how you behave. What is that costing you? How are these beliefs impacting your life, your business and your future?

What if you couldn’t think those thoughts?

What if it was impossible to entertain them for even a moment?

How would things be like then?

How would you talk and behave?

It’s time to generate some new beliefs and then take actions that support them:

• I can succeed in this economy: I can get out there and network more; I can study successful salon/spa marketing strategies (grab your FREE GIFT); I can mix with people who are positive instead of negative; I can remember the contribution I make and take the steps to share this with everyone.
• People can afford my services now: I just have to meet with more people and get the world out more clearly about what I do; I can take the time to write better marketing materials that make a more persuasive case; I can offer better value and go the extra mile in providing service.
• Everything I do to promote myself works: Because I am excited about my business, when I connect with people, I make an impact and people remember me; I’m not afraid to follow-up because I have value to offer; I’m enthusiastic about the future of my business; when the economy improves, things will only get better.

Aren’t all of these statements just as true or truer than the previous ones? Then why not choose them to believe instead?

The Bottom Line:

You can buy into the story of doom and gloom or you can create a new story of hope and opportunity, no matter what the external circumstances. This will help you take the initiative to market yourself even more proactively and do your part in helping the economy get back on track.

Start today!

Do it NOW!

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How are making sure your salon or spa conquers today’s economy?

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