Archive for salon marketing ideas
How to Deal With Recession In Your Salon or Spa
Posted by: | CommentsI was walking along Swanage Bay last week and it began to rain. I looked up at the clouds and they stopped dead all the way along the waterfront (about 3/4 of a mile) and were not over the sea hence if you were in a boat you’d have been dry.
It was that little walk that brought to the forefront of my mind something which I’d not thought about for a while.
That is the fact that ALL WEATHER IS LOCAL.
What’s going on in YOUR salon/spa, YOUR life, YOUR finances, YOUR relationships is in fact TOTALLY separate to what is going on with the economy, with Gordon Brown, Woolworths, Whitworths (looks like a good reason enough to me to avoid ending a company name in worths), Vauxhall or wherever.
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All across the country beauty salons, spas and hairdressers are being hit hard by recession. Many will fail over the next year. Astonishingly very few know about, let alone tap into the 60 year olds ’secret’ which means the beauty industry is the best place to be in recession. Here’s why…
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7 Secrets to Recession Proofing Your Salon or Spa – Part 8
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Recession Busting Secret Number 7
Decide Where You’re Going and Set Clearly Defined, Time Limited Goals to Get There
It’s my observation there are two types of business owners and entrepreneurs; merry-go-round and elevator entrepreneurs. Merry-go-round entrepreneurs go round and round and round and round the same motions, over and over and over and over again (see how mundane it is), getting nowhere but dizzy (and a bit sick)and certainly not making any forward progress.
These are business owners who arrive in their shops, offices, garages, salons etc. with no clear idea of what they’ll do that day and just ’see what happens’.
On the other hand, elevator entrepreneurs are constantly finding the fastest, easiest ways to ‘jump’ to the next level. Always testing, always trying something new, always tweaking, and never giving up.
These are the ones that get to their businesses every day (if they’re not at their home office busy working on attracting new clients and looking after current clients) with a rock-solid clear plan of what they want to achieve that day, that week, that month and that year and what skills they need to get there.
Both types require work, but one type gets to a whole different destination to the other. The difference in the ultimate destination is quite simple setting clear, time defined goals.
Here’s an example…If I told you there was a million pounds sat waiting for you on an island in Hawaii and all you had to do was go find it within 48 hours and you could have it, could you do it?
There are over 100 islands in Hawaii…It’ be quite difficult wouldn’t it?
If I now told you which island it was on, would that make it easier? Of course it would, but still nigh on impossible as the island I’ve put the money on is the Big Island which has 4,000 odd square miles.
If I now told you which road it was on and which house it was at, could you find it? Getting easier right…
If I told you where to book airplane tickets, which airport to leave from, which airport to go to, how to get a car, and gave you a GPS system and the exact address of the house where the money was, could you now find it? Of course…Of course…
And exactly the same principles apply to your journey with your business from where you are now, to where you want to be.
You must know exactly where you want to get to and then simply work backwards identifying each step you need to take along the way.
Setting clearly defined, time limited goals is the ultimate secret to beating recession and achieving all the success you want from your business and your life.
Time for Me to Shut Up
Ok, that brings us to the end of this ride. Please unbuckle your seat belt, stand up, step to the left and get going.
I hope you’ve enjoyed the secrets I’ve shared with you as much as I’ve enjoyed writing about them.
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7 Secrets to Recession Proofing Your Salon or Spa – Part 7
Posted by: | CommentsRecession Busting Secret Number 6
Focus on Niches and Extract the Riches
Geez, we’re getting through a lot!
Quite frankly I hadn’t planned to ’spill the beans’ quite this much. I am stout believer in giving to get but this is getting silly.
Right, two more secrets to go – however, I could sit here and write at least 101 of the flippin’ things. What I’m giving you here are essentials.
Let’s pick up the pace a tad, my fingers are getting tired.
Riches in niches.
Now, imagine I’m a fishing fanatic.
Would I pay more for a 2 week general holiday in Alaska with a lodge and access to outings I could book once I was there?
Or, a specialised Alaskan fishing holiday which included a lodge on the best lake with the best fish, rods in the lodge, bla, bla, bla?
The second one…Obviously…
Right, and therein lies the secret.
Specialisation allows you to charge premium prices vs. more generic competitors. And it affords you a stronger position in the minds of your customers.
And, keep in mind that YOU control to which audience you specialise.
So, should you specialise to under 30s looking for a sun, sand and s*x on a budget of 200 quid or affluent time abundant fishing fanatics over the age of 60 with a net worth of half a million or more?
This is both about WHAT you sell and WHO you sell it to. I insist that the very best recession response strategy is to change WHO you sell to…
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