Archive for Salon Marketing
How to at Least Double the Response from ALL Your Salon Or Spa Marketing
Posted by: | CommentsMy first ever job in sales was with IBM.
Fresh out of university number two (where I studied sound engineering – I love music) I dived straight into sales.
At the time I really wasn’t too sure why.
So wrapped in just getting a good job, making money and getting independent I kinda followed the path that felt right.
My first day with IBM was one hell of an experience.
I was ‘dumped’ in a sales centre with about a hundred highly trained salesmen and women busy speaking to clients, cold calling, doing deals and earning themselves a lot of commission.
I was one shy ‘little boy’.
The thought of picking up the phone simply filled me with dread. I spent more time in the toilet ‘sweating’ than I did at my desk.
I’d never failed at anything important to me in the past but my first few weeks were one catastrophic failure.
Endless pointless calls to people with seemingly no interest at all in what I had to sell.
Frustrating was not the word.
I was faced with two clear choices.
- 1. Give up
- 2. Work out what I was doing wrong
Not prepared to give up I plumped for number two.
And I went on a mission to suck up every possible ounce of sales and marketing wisdom I could get my hot little hands on.
And within 2 years I was training other employees and had single handedly generated over £7 million in revenue in one year.
And the BIGGEST thing I changed was this.
I started using ‘Headlines’, ‘Hooks’, reasons for people to stop what they were doing right then and there and sit up a listen to me.
You see, we are each bombarded with thousands of advertising methods every single day. Your job is to cut through all the cr*p and get your salon/spa prospects and clients to pay undivided attention to YOU.
And it matters not what media you are working in.
Newspapers, sales letters, websites, the telephone, face to face.
Now once I’d realise the power of HEADLINES I then went about using them in all my marketing.
And here’s what’s so interesting.
The difference in how much money a salon or spa, sales letter or whatever makes changed by as much as 2000%+ just by altering the headline!!!
That means there is a possibility you can generate 2000% more profit starting TODAY by simply ADDING or CHANGING the headlines on your salon or spa ads etc.
And if you don’t even use headlines — ‘get outta here’!!! START!!!!
BIG BONUS!!!
Now, to help you, the next 10 people that grab a FREE TRIAL to my Salon and Spa Millionaire INNER CIRCLE will receive an additional bonus from me.
That bonus will be “The 200 Greatest Headlines Ever Written”.
And here’s why that is so important.
These headlines are formulaic.
You can simply take them, change a few words and WHAM, they’ll be ready for YOUR salon or spa.
But KEEP IN MIND.
Selecting the right headline requires testing. You MUST test one headline AGAINST another and see which works best…
This is an IMPORTANT topic.
Grab your FREE GIFTS, FREE Salon and Spa Millionaire Inner Circle Trial and Free list of the “200 Best Headline Ever Written” by clicking here:
Dedicated to your success,
Henry.
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G20, Obama, Your Salon/Spa – Forget it!
Posted by: | CommentsObama is in town!
I’m an avid Obama fan.
I’ve yet to conclude whether or not he’s any good at real politics, real economics… BUT, simply for what he can do with the power of a speech – I applaud him. I’ve been privy to many of the world’s greatest speakers and young Obama IS one of them.
And he’s here for G20 – a gathering of World Leaders for a cup of coffee, a slice of gingerbread and good old fashioned ‘chin-wag’.
Or at least that’s about as much use as it’ll be to you and your salon/spa…
They may be meeting to agree how to confront the worst Global financial crisis since the 1930′s but for business owners looking for a ‘ray of light’ – forget it!
All weather is local — what happens to you in your salon/spa, your life, your finances has much more to do with you, what you think about and what you do than it does with what’s happening in the economy.
It’s time to stop sitting, waiting and hoping that Government ‘intervention’ will be the ‘saviour’.
Instead, it’s time for new strategies, new focus, new vigour and some good old fashioned British, Irish, Scottish, Welsh, American, Australian (sorry if I haven’t mentioned your country) determination to ‘yank’ us out of recession like a leek from a vegetable patch.
Any salon or spa owner with the determination to succeed can learn new skills, make the necessary changes, adapt and in turn both survive, even prosper and make a positive contribution to putting our and the World’s economy back on track.
It’s not that there is a lack of opportunity or even a lack of money.
There are plenty of ways salons and spas can dramatically increase their effectiveness in acquiring new clients, nurturing clients and developing new, exciting products, services, programs and treatments.
Now is the time to being doing more, much more to build world-class customer focused salon/spa that adds real value to our and the World’s economies.
WE cannot sit waiting, hoping for a rescue from the government or a turn of events.
That may never happen.
It’s down to each and every one of us – to make our ‘own luck’.
Dedicated to your success,
Henry.
PS: Talking f making your own luck! If you haven’t yet accepted my FREE GIFT then do so. I’m offering to give you some fast and simple ways to immediately boost your profits. No risk, no strings attached… Hop to it… Grab it here => Click Here
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A Simple Salon/Spa Website SYSTEM That Atracts GOOD Clients Like Crazy
Posted by: | CommentsOk, this Thursday I’ll be revealing to my Inner Circle members the secrets to Salon/Spa websites that MAKE MONEY (if you’re not yet a VIP member then you can grab your FREE GIFTS and give it a try here => FREE GIFT AND VIP TRIAL).
In preparation for the call I’m gong to walk you through the elements of a salon or spa website that actually attracts real clients…
These steps are the ‘bare bones’ but I wonder how many of them you are using??
1. Your website must be ‘findable’. That means you need to get people pre-disposed to your treatments and products to your site. How do you do that? Well, there are tons of ways both online and offline. For online you should be using ‘organic search engine optimisaion’ – so, if people search for ‘Salons in Timbucktoo’ you pop up. Similarly you should be using ‘pay per click’ advertising – which does a similar job but you pay a little. AND, you should be using press releases, articles, social bookmarking, forums, directories and more. What you want to happen is ANYTIME someone searches for something in any way relating to your salon, YOU pop up.
2. Now, once you appear in the search listings you need to ATTRACT people’s attention and get them to go to YOUR website rather than a competitors… How do you do that? I’ll tell you on the call Thursday…
3. Once they’re at your site you should aim to do ONE thing. And ONE thing only… What is that?? CAPTURE their details! How do you get them to leave their details? Again, I’ll tell you Thursday…
4. Once you have their details you need to get them INTO your salon/spa or get them to book an appoitnment or buy something. How do you do that? FOLLOW UP! how do you follow up? Aha… I’ll tell you on the call Thursdsay.
That very SIMPLE system is WAY different from what most salons and spas do… Most have a few pictures, a list of treatments, maybe a price list and if we’re really lucky a ‘weak’ offer…
That’s about as much use as a chocolate teapot!
Web marketing for your salon/spa IS becoming more and more important. And, best of all it is a VERY cheap and VERY easy way to attract GOOD quality clients who are ready to buy…
If you are not generating MONEY from your website you need to be on Thursdays call.
All you have to do is accept your FRE GIFT => Click Here — and I’ll send you the dial in info…
Any questions, comments, post them below.
Dedicated to your success,
Henry.
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The Quickest Way to Grow Your Salon or Spa in 2009
Posted by: | CommentsI gave in this morning and checked Sky News.
Big mistake.
Once again I was bombarded with ‘recession, recession, recession’.
Mortgage approvals at a record low, no car show because people aren’t buying cars, various celebrities very sadly either ill or passed away.
I took me a good half an hour or so to pull myself together and get to writing about something very important.
You see, it surprises me is how many salon and spa owners are still
making the same huge mistake.
Let me explain…
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19 Easy Salon and Spa Promotions
Posted by: | CommentsHave you ever struggled to come up with a good idea for a promotion?
Does it sometimes seem like the days, weeks and months pass by in a flash and before you know it another years has gone, you look back and haven’t achieved all you wanted to?
Fortunately, it’s a simple challenge to solve.
It can be as simple as an A4 piece of paper arranged in 12 columns with a few notes or post-its…
What am I talking about?
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