Archive for Salon
How to Set Your Profits Soaring NOW!
Posted by: | CommentsThere are two groups that I find my members (and all the salon/spa owners I speak to) fall into:
1. Those who shy away from marketing believing it is a load of ‘cobblers’ or NOT for them.
2. Those who realise marketing is the route to success… and then actually DO something with it.
Many people spend so much time thinking about and analysing what they should and shouldn’t do, they replace ‘Action’ with ‘Analysis.’
You can get away with this in a normal economy.
You CANNOT can’t get away with it now.
The only way to fight recession is with massive action.
So here’s a foolproof system you can use to kick-start your salon or spa profits NOW!
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Essential Reading for Salon and Spa Owners
Posted by: | CommentsWhen I was young I wasn’t much of a reader.
My father always used to say “You can learn ANYTHING from books.”
Back then, I was too busy whacking merry hell out of my drums to worry about books.
I have changed. A lot!
I now read at least two books a week (on all sorts of topics).
And in my years and years of helping business owners all over the world dramatically increase their success, one trait has always stood out amongst the most successful.
And it is something anyone can do.
What is it?
READING!
The most successful salon and spa owners I know are voracious readers. Always looking for something to give them the ‘slight edge’.
So…To help, I’ve added a Resource Page to this site.
On that page you’ll find books and other resources I recommend as essential.
And I will have read or used them ALL.
No wishy-washy reading lists made up on the back of a cigarette packet.
Instead, stuff which will make a real difference to your salon/spa and life.
My first two recommendations can be found here:
I’ll be updating the list a lot.
So keep your eye on it.
Have a great day!
Henry.
PS: My March Tele-Seminar for my Elite Inner Circle Members will be announce very shortly. This will be a BIG call. If you are not yet an Inner Circle Member…What are you waiting for??? You can try it FREE => Click here for your FREE trial
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The Easiest Way to Stop Your Salon/Spa Clients Going Elsewhere
Posted by: | CommentsA young lady who owns a nail salon in Dallas, USA (obviously) called me on Thursday out of the blue in a panic.
She is a member of my Elite Salon and Spa Millionaire Inner Circle (click here to get your FREE trial) but I’ve trained her BADLY.
I don’t take unscheduled calls.
I did however take this one (just because I felt like it).
And here was her LITTLE problem.
She was waiting for a client to arrive.
She booked an appointment 2 days before (didn’t take a deposit – MISTAKE) and knew the client was visiting a hair salon ‘around the corner’ (who also did nails) to have her hair highlighted before she came in for her nails.
Let’s just say that she and the hair salon do NOT get on… No fault of here’s, she sends clients there a LOT for hair services but gets NOTHING in return.
Anyway, to cut a long story short, her client did NOT arrive on time and she started to panic that the hair salon had pinched her.
My initial reaction was “Yep…And?”
“And…”
“What have you done to make SURE that does NOT Happen!!!”
And, at least in my head, that was SHOUTED!
I didn’t say that, instead I asked her how any of my client retention strategies she had implemented…
The answer was not as good as I’d hoped.
So… I gave her a quick ‘telling off’, told to her to forget that client for now – IF she arrives great, if not – never mind.
BUT, I gave her some clear ideas on how to make sure this didn’t happen again…
You see…
In todays’ world, your clients have MORE choices as to how to get the benefits you offer than EVER before.
So…How do we keep create really high client retention and prevent competitors from ‘stealing’ them?
Let’s take a different view point…
How would you react if…
…you got a call from your dentist a week after having some treatment done just to make sure everything is okay?
…you got a call from your local restaurant just to check you enjoyed your last meal?
…you got a call form your doctor the evening after treatment just to check up on you.
…you got a questionnaire in the mail from your supermarket asking for your comments and suggestions.
…HOW WOULD YOUR CLIENTS react if there was a constant, useful, interesting contact from YOU?
A LOT of people worry about ‘interfering’ with their clients and even heard people say too much contact is “looking for trouble’…Make the sale and run…RUBBISH!
You must build a long term valuable relationship with your clients and to do that you must keep in touch…
If your follow up turns up a lot of dissatisfaction then great!
FIX IT!
The dissatisfaction is there whether you discover it or not.
How would you react if you got a thank you note a few days after buying a new dress from a clothing store, you got a birthday card from your insurance agent, you got a free dinner gift certificate as a thank you from a hotel chain, you got a personalized luggage tag in the mail as a gift from your travel agent?
Very simple recognition and appreciation can be very powerful and very inexpensive as a marketing strategy. Yes, you may discover challenges BUT, you really are much better off knowing about them and fixing them than just letting the ‘boil and trouble’…
So…
How often are you contacting your client with something interesting, useful, engaging and fun??
Often enough?
Really?
It IS the BEST way to keep your clients coming back…Don’t be lazy!
Have a great Sunday!
Henry.
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Grab Your FREE Report “How to Double Your Salon or Spa Profits in 117 Days or Less — Even In Recession” Below:
How are making sure your salon or spa conquers today’s economy? Please share your comments below.
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19 Easy Salon and Spa Promotions
Posted by: | CommentsHave you ever struggled to come up with a good idea for a promotion?
Does it sometimes seem like the days, weeks and months pass by in a flash and before you know it another years has gone, you look back and haven’t achieved all you wanted to?
Fortunately, it’s a simple challenge to solve.
It can be as simple as an A4 piece of paper arranged in 12 columns with a few notes or post-its…
What am I talking about?
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Why Michael Jackson Has the Secret to Your Success
Posted by: | CommentsMy fiancee is a HUGE Michael Jackson fan.
I must admit, I am partial to a little loud recital of Billy Jean.
I’m not so sure about his indiscretions but — we have no proof so I have to give him the benefit of the doubt.
Now, yesterday afternoon I was ‘forced’ to sit still and wait between 4pm and 5:30pm to see Michael appear on Sky News.
And when he did!
Wooo…
Not quite sure what to make of it.
BUT, he did say something which reverberated clear and loud with my philosophy of how YOU should be thinking about your salon or spa and it’s progress over the next few months and years…
Here’s what he said:
“THIS IS IT!”
“THIS IS IT!”
And this is it.
All around us companies are failing, the ‘weak’ are falling and ONLY the strongest, the best will survive and prosper.
This REALLY IS IT.
We only have ONE chance to do everything, achieve everything, help as many people as we can.
You and I and every person in business has two choices.
COMMIT to do everything needed to survive. Improve our skills, attract more clients, serve them better, find new opportunities, scrub out waste.
OR…
Carry on as we are and get left behind.
Those really are the two choices.
Which is yours?
Don’t get left behind.
Join my Elite Salon and Spa Owner Inner Circle for FREE => Click Here 
And let’s work together to create the most extaordinarily successful businesses.
Henry.
PS: Michael is performing in the 02 arena in London in July. Tickets go on sale next week. I’ll be there… More than once… For the performance — I hope! For the spectacle — I’m sure…
Join my Elite Salon and Spa Owner Inner Circle for FREE => Click Here
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