Archive for spa clients
How to Deal With Troublesome Clients…
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Some Clients are Troublesome
We’ve all had them.
Those clients that no matter what you do they will not be happy.
You could literally make them look like a Hollywood A lister on Oscar night ans still they’d find something to complain about.
And it really can get us down.
You and your staff do your absolute best to look after them, answer their questions, not patronise them, not shout at them and provide the level of service they deserve – but still they moan and too often it can even be personal.
I have a very simple philosophy about these troublesome folks.
THREE strikes and they’re out. Gone, no more, not allowed to return.
First strike – politely ask them how you can fix the problem.
Second strike – let them know they are welcome to go elsewhere if between you you cannot get things right. Say something like “Look, you’ve given me a lot of money, that’s nice. I would like to keep you as a client. But i’s clearly not working out. Please either stop being so troublesome or I’ll happily refund all your money and you’re welcome to go elsewhere.”
Third strike – they’re out – get shot of them.
You see, the thing is. These troublesome folk take up WAY too much time. And no amount of money is worth the stress they give you. PLUS, there are just TOO many other WONDERFUL clients around.
Don’t be meek, don’t be scared, don’t be afraid to tell them.
In MOST cases just by standing up to them you’ll find they become like ‘putty in your hand’…
And keep in mind that keeping them around will have an impact on your GREAT clients – and they deserve better…
Best, Henry.
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How to Steal Your Salon/Spa Competitors Clients Without Them Caring
Posted by: | CommentsGood morning…
It’s 6:01am and I’m sat in our lounge, fresh coffee, 4 of our cats and the TV on with the build up to the F1 Grand Prix Qualifying session on in the background.
There’s been an awful lot of ‘argument’ this week over the technicalities of rear diffusers on some of the Formula One cars.
Some claim a few of the teams are using ‘illegal’ diffusers to give them the extra edge.
However, an investigation has ruled these diffusers are ‘legal’.
What’s really happened is some of the teams have simply developed better cars are the others are ‘sick to the stomach’ and their only reaction is to try to make them look like cheats.
Well!
Today I have a sneaky ‘trick’ you can use to STEAL your salon and spa competitors clients!!
Best of all it’s FREE!
Let me ask you a question…
How many of your salon and spa competitors (whether that be local, regional or national) have gone bust due to recession or are about to go bust??
Most likely quite a few….
Would you like to steal a big chunk of their old clientelle – for FREE??
Here’s how to do it…
1. Identify all your salon and spa competitors past and present.
2. Draw up a list of all the ones who have gone bust or closed business.
3. Look up their old telephone number.
4. Call BT or whoever and tell them you want a new number and the number is that of your OLD competition…
5. Keep track of your competitors still in business and ‘pounce’ as soon as one goes bust or closes it’s doors…
Not always, but in some cases you’ll be able to get the number.
Now what happens?
Well, all the old clients of the salon or spa that’s gone bust will call the old companies number and get you. PLUS, they’ll likely have loads of historical advertising out in the marketplace such as Yellow Pages, flyers etc that will get new people calling on a regular basis.
When you answer he phone simply introduce your salon/spa and let them know (in the best way possible) the old salon/spa has gone bust BUT, you offer even better treatments, products, services etc…
Pretty sneaky huh!
But as I always say… I can’t show you one way to generate 100 new salon/spa clients (well actually I probably can) but I can show you 100 ways to generate one new client…
Make use of EVERY possible way you can to grow your salon or spa…
For endless more ways to grow your salon or spa business be sure to accept your FREE invitation to my Salon & Spa Millionaire Inner Circle - Click Here
Have a great weekend,
Henry.
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G20, Obama, Your Salon/Spa – Forget it!
Posted by: | CommentsObama is in town!
I’m an avid Obama fan.
I’ve yet to conclude whether or not he’s any good at real politics, real economics… BUT, simply for what he can do with the power of a speech – I applaud him. I’ve been privy to many of the world’s greatest speakers and young Obama IS one of them.
And he’s here for G20 – a gathering of World Leaders for a cup of coffee, a slice of gingerbread and good old fashioned ‘chin-wag’.
Or at least that’s about as much use as it’ll be to you and your salon/spa…
They may be meeting to agree how to confront the worst Global financial crisis since the 1930′s but for business owners looking for a ‘ray of light’ – forget it!
All weather is local — what happens to you in your salon/spa, your life, your finances has much more to do with you, what you think about and what you do than it does with what’s happening in the economy.
It’s time to stop sitting, waiting and hoping that Government ‘intervention’ will be the ‘saviour’.
Instead, it’s time for new strategies, new focus, new vigour and some good old fashioned British, Irish, Scottish, Welsh, American, Australian (sorry if I haven’t mentioned your country) determination to ‘yank’ us out of recession like a leek from a vegetable patch.
Any salon or spa owner with the determination to succeed can learn new skills, make the necessary changes, adapt and in turn both survive, even prosper and make a positive contribution to putting our and the World’s economy back on track.
It’s not that there is a lack of opportunity or even a lack of money.
There are plenty of ways salons and spas can dramatically increase their effectiveness in acquiring new clients, nurturing clients and developing new, exciting products, services, programs and treatments.
Now is the time to being doing more, much more to build world-class customer focused salon/spa that adds real value to our and the World’s economies.
WE cannot sit waiting, hoping for a rescue from the government or a turn of events.
That may never happen.
It’s down to each and every one of us – to make our ‘own luck’.
Dedicated to your success,
Henry.
PS: Talking f making your own luck! If you haven’t yet accepted my FREE GIFT then do so. I’m offering to give you some fast and simple ways to immediately boost your profits. No risk, no strings attached… Hop to it… Grab it here => Click Here
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3 Ways You Can Beat Falling Salon/Spa ‘Footfall’
Posted by: | CommentsNow, depending on your location, you may or may not depned on ‘footfall’ for a large percentage of your business?
And I bet if you are in a local town that your footfall has been falling for about the last year??
Why?
Well…
Figures released by Experian today, show High Street footfall fell by 1.7% last year. Some areas saw falls as high as 7%+. Many local towns are becoming ‘ghost towns’ with empty units and few shoppers.
Most salons and spa rely on their location and ‘footfall’ to generate new clients.
In good times this is often an adequate way to earn a decent income. But now ‘footfall’ is falling fast, if you want to survive need to use some new strategies.
Here are 3 ways you can take positive action to beat falling ‘footfall’.
- Use Direct Marketing to Attract Affluent Clients – There are plenty of people spending money, plenty of people little affected by recession. By using direct marketing you can target specific affluent demographics with ‘pinpoint’ accuracy and either sell directly to them or use irresistible offers to invite them intoyour salon or spa. Direct marketing allows precise measurement of results and thus minimal waste.
- Make More Use of the Internet – While High Street sales are falling, online sales are rising in many categories. Any salon or spa owner can easily use the internet to both sell online (as an additional route to market) and use the internet as part of a coordinated demand generation system for new and old clients.
- Utilise Joint Venture Partnerships – A lot of small business (and large) are feeling the pinch from recession. And while in good times many are happy to ‘keep themselves to themselves’, now is the time to develop partnerships with other local business for mutual gain. For example, you could could approach a local gym and ask to run a marketing campaign to their members. They gym could benefit either through a slice of profits or by a campaign to your clients.
So… While High Street footfall is falling, you really have two simple choices.
Either get very, very busy finding new ways to generate business or ‘roll over’ and ‘give up’.
‘Giving up’ should not be an option…
Dedciated to your success,
Henry.
PS: If you haven’t yet done so, be sure to grab your FREE GIFT.
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What is The Best Response to a Bad Economy?
Posted by: | CommentsThose of you who’ve been around me a while know I spend a lot of time talking about what goes on in the few pounds of fleshy matter sat squarely between your iPod headphones (yes, your brain) and how IT — or better still YOU manifest what happens in your business, your life and happiness through your own thoughts.
Most salon and spa owners find the link between what they think and what happens to them a tenuous, often ‘silly’ and in a lot of cases ‘pyscho-babble’ b**lsh*t…
Where you stand on the matter isn’t important.
And nor is whether you agree with me.
But for the next few minutes, ‘let’s agree that you agree with me’.
So…
What is the appropriate and best response to smashed markets, and economies battered so hard they’re nigh on unrecognisable?
A completely understandable, rational response is FEAR, worry, desperation, hiding out and waiting… But, you’ll wait a very, very, very long time before someone shout “Ahoy there!! Come out from under the rock! All is good again!”.
But, if YOU are after SUCCESS in your salon or spa then it’s pretty obvious what your response CANNOT be — isn’t it???
Quite simply… What everyone else IS doing!
There is a lot of mileage in solving ‘Mysteries’ – whether it’s Agatha Christie, Morse or Einstein.
But your task of responding to what’s happening in the economy is NO mystery at all…
One of my most admired success coaches is Earl Nightingale (and if you aren’t aware of Earl, which you should be, go get all his books and tapes and absorb them like a sponge). Earl famously said “If you’re can’t decide what to do, look around at what everyone else is doing and do the opposite” (or words to that effect).
And that should be your response. You must NOT do what most salon and spa owners are doing: shrinking; shrinking their thinking, their ambitions, their activities; shrinking the marketplace; shrinking what they offer and deliver.
Rather…You must create BIGGER, better, more exciting, more irresistible reasons for customers to get up off their butts, leave their homes, unlock their wallets and bring them to you, to be willing to spend when their every instinct screams “DON’T”.
You must do MORE, be MORE.
Ok, but what is the answer, or what are the answers to what you should be doing now?
Well, the quality of the answers YOU get entirely depends on the quality of the questions you ask.
This is certainly true of my consulting work with clients; some ask far better questions than others, and get better answers.
There ARE answers – right now – to how you can more effectively attract more affluent salon/spa clients – right now – to prosper while the majority aren’t – right now. Getting to those answers depends on the questions you ask yourself, including those you aks yourself about what you’ve read here…
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted my FREE GIFT then what are you waiting for? Sometimes something comes along that can really make a difference to your salon/spa and life. Just one decision can change everything. Accepting my FREE GIFT could be that decision. I’ll certainly do my best to ensure it is… Click Here to Accept Your FREE GIFT
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