Archive for spa clients
What is The Best Response to a Bad Economy?
Posted by: | CommentsThose of you who’ve been around me a while know I spend a lot of time talking about what goes on in the few pounds of fleshy matter sat squarely between your iPod headphones (yes, your brain) and how IT — or better still YOU manifest what happens in your business, your life and happiness through your own thoughts.
Most salon and spa owners find the link between what they think and what happens to them a tenuous, often ’silly’ and in a lot of cases ‘pyscho-babble’ b**lsh*t…
Where you stand on the matter isn’t important.
And nor is whether you agree with me.
But for the next few minutes, ‘let’s agree that you agree with me’.
So…
What is the appropriate and best response to smashed markets, and economies battered so hard they’re nigh on unrecognisable?
A completely understandable, rational response is FEAR, worry, desperation, hiding out and waiting… But, you’ll wait a very, very, very long time before someone shout “Ahoy there!! Come out from under the rock! All is good again!”.
But, if YOU are after SUCCESS in your salon or spa then it’s pretty obvious what your response CANNOT be — isn’t it???
Quite simply… What everyone else IS doing!
There is a lot of mileage in solving ‘Mysteries’ – whether it’s Agatha Christie, Morse or Einstein.
But your task of responding to what’s happening in the economy is NO mystery at all…
One of my most admired success coaches is Earl Nightingale (and if you aren’t aware of Earl, which you should be, go get all his books and tapes and absorb them like a sponge). Earl famously said “If you’re can’t decide what to do, look around at what everyone else is doing and do the opposite” (or words to that effect).
And that should be your response. You must NOT do what most salon and spa owners are doing: shrinking; shrinking their thinking, their ambitions, their activities; shrinking the marketplace; shrinking what they offer and deliver.
Rather…You must create BIGGER, better, more exciting, more irresistible reasons for customers to get up off their butts, leave their homes, unlock their wallets and bring them to you, to be willing to spend when their every instinct screams “DON’T”.
You must do MORE, be MORE.
Ok, but what is the answer, or what are the answers to what you should be doing now?
Well, the quality of the answers YOU get entirely depends on the quality of the questions you ask.
This is certainly true of my consulting work with clients; some ask far better questions than others, and get better answers.
There ARE answers – right now – to how you can more effectively attract more affluent salon/spa clients – right now – to prosper while the majority aren’t – right now. Getting to those answers depends on the questions you ask yourself, including those you aks yourself about what you’ve read here…
Dedicated to your success,
Henry.
PS: If you haven’t yet accepted my FREE GIFT then what are you waiting for? Sometimes something comes along that can really make a difference to your salon/spa and life. Just one decision can change everything. Accepting my FREE GIFT could be that decision. I’ll certainly do my best to ensure it is… Click Here to Accept Your FREE GIFT
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The Easiest Way to Stop Your Salon/Spa Clients Going Elsewhere
Posted by: | CommentsA young lady who owns a nail salon in Dallas, USA (obviously) called me on Thursday out of the blue in a panic.
She is a member of my Elite Salon and Spa Millionaire Inner Circle (click here to get your FREE trial) but I’ve trained her BADLY.
I don’t take unscheduled calls.
I did however take this one (just because I felt like it).
And here was her LITTLE problem.
She was waiting for a client to arrive.
She booked an appointment 2 days before (didn’t take a deposit – MISTAKE) and knew the client was visiting a hair salon ‘around the corner’ (who also did nails) to have her hair highlighted before she came in for her nails.
Let’s just say that she and the hair salon do NOT get on… No fault of here’s, she sends clients there a LOT for hair services but gets NOTHING in return.
Anyway, to cut a long story short, her client did NOT arrive on time and she started to panic that the hair salon had pinched her.
My initial reaction was “Yep…And?”
“And…”
“What have you done to make SURE that does NOT Happen!!!”
And, at least in my head, that was SHOUTED!
I didn’t say that, instead I asked her how any of my client retention strategies she had implemented…
The answer was not as good as I’d hoped.
So… I gave her a quick ‘telling off’, told to her to forget that client for now – IF she arrives great, if not – never mind.
BUT, I gave her some clear ideas on how to make sure this didn’t happen again…
You see…
In todays’ world, your clients have MORE choices as to how to get the benefits you offer than EVER before.
So…How do we keep create really high client retention and prevent competitors from ’stealing’ them?
Let’s take a different view point…
How would you react if…
…you got a call from your dentist a week after having some treatment done just to make sure everything is okay?
…you got a call from your local restaurant just to check you enjoyed your last meal?
…you got a call form your doctor the evening after treatment just to check up on you.
…you got a questionnaire in the mail from your supermarket asking for your comments and suggestions.
…HOW WOULD YOUR CLIENTS react if there was a constant, useful, interesting contact from YOU?
A LOT of people worry about ‘interfering’ with their clients and even heard people say too much contact is “looking for trouble’…Make the sale and run…RUBBISH!
You must build a long term valuable relationship with your clients and to do that you must keep in touch…
If your follow up turns up a lot of dissatisfaction then great!
FIX IT!
The dissatisfaction is there whether you discover it or not.
How would you react if you got a thank you note a few days after buying a new dress from a clothing store, you got a birthday card from your insurance agent, you got a free dinner gift certificate as a thank you from a hotel chain, you got a personalized luggage tag in the mail as a gift from your travel agent?
Very simple recognition and appreciation can be very powerful and very inexpensive as a marketing strategy. Yes, you may discover challenges BUT, you really are much better off knowing about them and fixing them than just letting the ‘boil and trouble’…
So…
How often are you contacting your client with something interesting, useful, engaging and fun??
Often enough?
Really?
It IS the BEST way to keep your clients coming back…Don’t be lazy!
Have a great Sunday!
Henry.
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How are making sure your salon or spa conquers today’s economy? Please share your comments below.
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19 Easy Salon and Spa Promotions
Posted by: | CommentsHave you ever struggled to come up with a good idea for a promotion?
Does it sometimes seem like the days, weeks and months pass by in a flash and before you know it another years has gone, you look back and haven’t achieved all you wanted to?
Fortunately, it’s a simple challenge to solve.
It can be as simple as an A4 piece of paper arranged in 12 columns with a few notes or post-its…
What am I talking about?
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Are you failing to attract as many new salon or spa clients and repeat spend as you could?
Do you really have a system in place that consistently attracts the best, highest paying most loyal salon or spa clients?
Are you harnessing your immense potential to make your business generate greater revenues?
Wouldn’t your salon, spa or life be vastly different, if you knew with absolute certainty how much profit you were going to make each and every month?
If you don’t have a simple, predictable plan in pace to generate as many new clients and repeat business as you could, a lot of EASY business could be just passing by the door. And you may not even realise it!
Here’s your opportunity to learn how to quickly, easily and simply learn what makes your client’s brain tick. Then you can use this information, to keep them stuck to you like glue!
I’ll unravel an age-old mystery
The mystery is very simple. How can you motivate people to choose you as there provider of beauty services and products from your salon or spa? My systems are based on thousands of years of tried and tested methods.
Our brains are hardwired with information, that hasn’t changed in all these centuries.
Imagine being able to use those methods in your salon or spa. It’s so deceptively simple that you will wonder just how you did without this incredible understanding for so long.
What’s the catch?
People often ask me why I give so much valuable information free on this website. My answer is simple. I’ve learned from some fantastic people, and I could never give back. This is my way of Giving Forward.
Which is why the information in the Free Articles section, and the Millionaire Salon and Spa Owner eNewsletter, will be extremely comprehensive, but always free.
I have other products and workshops that you may like to buy to increase your knowledge, but the Free Articles will always be FREE.
If you doubt it, even for a nanosecond, here is just one of endless testimonials from readers like you. This will alleviate your fear about having to browse through yet another website.
“As sceptical as I was, I decided to give Henry’s education a go and I can honestly say it has been the best decision I have ever made.
The greatest thing I have been able to achieve to date is the ability to find more clients than I ever dreamed of and how to keep them coming back for more, and for this I will always be grateful. I urge anyone reading this to not waste another minute. Like me you will never look back again and forever be in debt for the knowledge you have received.” – Cindy Jones.
The purpose of this website
I’ve spent way too many hours on the Internet. And I’m sick of get rich quick schemes, and information that’s mostly fluff.
The reason I set up this website was to make sure you get the best possible information on topics such as client attraction, offline marketing, internet marketing, client retention, advertising, business ideas, etc.
If you’ve been bouncing around the Internet and, like me, you’re tired of outrageous, crappy (yes, crappy) information, your search will end here.
This will be the website that will give you level-headed information.
This is where you’ll find everything you need to know about the wild and wonderful aspects of how to do better in your salon or spa. And yes, there’s entertainment. Yes the articles are actually…ahem…funny. 
Don’t think like everyone else – do the opposite
Within this website is a gold mine of power-packed information that allows you to look at your salon or spa from a radically different viewpoint. You’ll find the information to be different, controversial yet very useful.
I suggest you explore the various sections of this site, and ONLY THEN, sign up for the Millionaire Salon and Spa Owner eNewsletter. The newsletter is FREE, but it’s not a hastily put-together document. Each newsletter is extremely comprehensive in its detail. You’ll find the information fun to read, simple to implement, and profitable.
Three reasons why you should subscribe
Reason 1: There are no pop ups — that alone should clue you in.
Reason 2: There are loads of testimonials for the newsletter. People before you have tested it and found it to be extremely good value.
Reason 3: Most of my BEST articles are hidden from public viewing. You can’t find the hidden pages on your own. So, without the link in the newsletter, you miss out on some very valuable information.
The bonus: With your subscription, you get a free, powerful ebook!
What the free e-book is about
We’re currently knee deep in recession. For many salon and spa owners times are hard.
But there is one opportunity descending on the beauty industry which can make the next 5, 10, 20 years the most profitable in history for those salon and spa owners who take advantage.
This e-book explains the opportunity and how to tap into it…
Finally…
I don’t care how much you think you know about marketing or how many of the “gurus” you’ve studied with, I have solid, on-the-money advice you probably won’t hear anywhere else – and I follow my own advice to create a businesses that truly eare nviable.
Go on, grab yourself a strong coffee, and something to eat. You’re going to be on this site for a long, long time, so you might as well get comfortable. To start your journey susbcribe below.
Subscribe below or browse the site.
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