Archive for spa market
The Free Salon/Spa Marketing Campaign that Cannot Fail
Posted by: | CommentsAre we finally approaching the bottom of the recession?
Are things going to pick up?
Well, according to the BBC this morning and a Bank of England report, banks are ‘getting ready’ to ‘free up credit’.
What does that mean??
Are there a whole bunch of pin strip suit wearing portly gentlemen with green visor hat wotsits sat at the ‘cages’ to an angry mob of credit which is bursting to escape and unleash another round of ‘Boom and Bust’ on us?
Or is it that those pin stripe wearing portly gents are sat in the smoking lounge of the Polo Club having a last G &T and a Cuban Cigar while they ‘Get Ready’ to free up credit?
Ridiculous…
And of course yesterday it was announced house prices rose in March.
Oh… Well… Woopeee s**t…
Whatever you do, do not start hoping, wishing dreaming for better times in your salon/spa – or start thinking they are just around the corner.
Having spent a long time learning the ins and out of economics and the London School of Economics it’s my assertion that ‘NO ONE’ has got any earthly idea what the heck is going to happen.
AND IT DOESN’T MATTER.
All you need to focus on in your salon/spa is what YOU can affect (and it ‘aint that bunch of hairy assed credit which has been caged up for the last 18 months).
Anyway, sorry… Little too much tea this morning.
Now back to the important stuff… Stuff which YOU control…
I’m always being asked:
“Henry – what FREE salom/spa marketing strategies really work?”
Well, first off, FREE isn’t all it’s cracked up to be. Why? Well, anyone can do FREE! if you want real POWER in your market you should be acquiring the MOST expensive clients — the ones NOBOBDY else will dare…
Anyway…
When it comes to FREE, the best salon/spa marketing strategy, hands down, by far is of course REFERALLS!
Referred cclients tend to be easier to sell to, less price resistant, more loyal and more likely to refer others. That makes them well worth going for.
Here’s a 4 step system to help you BOOST your salon/spa referrals:
1. ASK – As we all know, ‘if you don’t ask, you won’t get’ and that is certainly true for referrals. Most clients are happy to provide referrals if the service has been good. And if it hasn’t, that needs to be fixed anyway. The best time to ask is immediately after a ‘happy’ treatment/purchase.
2. Set the Right Expectations – From the moment you acquire a new cclient you should make it clear that you rely on referrals to keep your costs and prices down. To facilitate that you will be asking for referral contacts if they are happy with your service.
3. Reward – When you receive a referral make sure you go back the person who made it and give them a gift to thank them e.g. a box of chocolates, something you sell etc. This will both increase that person loyalty to you and make future referrals much more likely.
4. Follow Up – Once you have a new referral make sure you follow up with them quickly. Be sure to mention where you got there name (having asked if that’s OK), and give them something physical to pass on to other people. That may be vouchers, offer cards, sample etc. THIS IS WHERE MOST PEOPLE FAIL.
Pretty simple huh…
The key is to turn your salon.spa referral program into a SYSTEM and make sure every one of your employees knows how to use the SYSTEM and is using the SYSTEM.
Dedicated to your success,
Henry.
PS: If you’re fed up hoping, wishing and praying for better times…STOP… Instead, just wish for BETTER SKILLS… Here’s a FREE GIFT to BOOST those SKILLS => Click Here
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Is Your Lack of New Salon/Spa Clients Your Fault?
Posted by: | CommentsWith the current dire state of our economy, it’s easy to get dragged down and start to succumb to the endless negativity, stop trying, resign, or worse.
When bad things happen to people we don’t know (such as losing their house), it doesn’t really affect us.
When things happens to us like losing a client because they can no longer afford us, we are understandably affected. We may feel discouraged and dispondent.
But when both these situations happen at the same time (and often repeatedly) it is easy to slip into hopelessness and even depression.
Are you experiencing these signs?
Your salon or spa does not feel so fun anymore; if feels like a burden
- You find yourself in a scarcity mindset and worrying about money
- You get sucked into conversations about how bad things are
- You become addicted to the news — which is mostly bad
- You don’t feel creative or have the initiative to start new projects
- You often feel like quitting and giving up on your dreams
The first step in pulling yourself back up is realising that you are there in the first place.
Not always easy because it seems that the external circumstances (which are real) are the cause of your challenges. You feel that if things change (in the economy and in your business) that things will get better.
Step two is to question the beliefs underlying your resignation. What would you have to believe to feel the way you do? Are any of these familiar to you?
- I can’t succeed in this economy
- Nobody can afford my services now
- Nothing I do to promote myself works
Are these true?
Do you really know (or does it just feel like that?)?
Or are they just beliefs that you bought into?
One thing is true – they will become self- fulfilling prophecies if you continue to believe them.
When you are attached to beliefs like this, notice how you react, how you talk, how you behave. What is that costing you? How are these beliefs impacting your life, your business and your future?
What if you couldn’t think those thoughts?
What if it was impossible to entertain them for even a moment?
How would things be like then?
How would you talk and behave?
It’s time to generate some new beliefs and then take actions that support them:
- I can succeed in this economy: I can get out there and network more; I can study successful salon/spa marketing strategies (grab your FREE GIFT); I can mix with people who are positive instead of negative; I can remember the contribution I make and take the steps to share this with everyone.
- People can afford my services now: I just have to meet with more people and get the world out more clearly about what I do; I can take the time to write better marketing materials that make a more persuasive case; I can offer better value and go the extra mile in providing service.
- Everything I do to promote myself works: Because I am excited about my business, when I connect with people, I make an impact and people remember me; I’m not afraid to follow-up because I have value to offer; I’m enthusiastic about the future of my business; when the economy improves, things will only get better.
Aren’t all of these statements just as true or truer than the previous ones? Then why not choose them to believe instead?
The Bottom Line:
You can buy into the story of doom and gloom or you can create a new story of hope and opportunity, no matter what the external circumstances. This will help you take the initiative to market yourself even more proactively and do your part in helping the economy get back on track.
Start today!
Do it NOW!
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How are making sure your salon or spa conquers today’s economy?
Please share your comments below.
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The Ultimate Salon/Spa Marketing Plan
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Creating a PLAN for marketing your salon or spa is of course essential.
Particularly now we’re deep in recession and attracting new clients, keeping client spending is for many harder than it was a few years ago.
My soon to be released new book is entitled “The Ultimate Marketing Plan for Salons and Spas” and will show you how to create a plan that can make you as successful as you want to be…
In essence there are a few things to consider.
Firstly there are FOUR areas to think about.
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All across the country beauty salons, spas and hairdressers are being hit hard by recession. Many will fail over the next year. Astonishingly very few know about, let alone tap into the 60 year olds ‘secret’ which means the beauty industry is the best place to be in recession. Here’s why…
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7 Secrets to Recession Proofing Your Salon or Spa – Part 8
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Recession Busting Secret Number 7
Decide Where You’re Going and Set Clearly Defined, Time Limited Goals to Get There
It’s my observation there are two types of business owners and entrepreneurs; merry-go-round and elevator entrepreneurs. Merry-go-round entrepreneurs go round and round and round and round the same motions, over and over and over and over again (see how mundane it is), getting nowhere but dizzy (and a bit sick)and certainly not making any forward progress.
These are business owners who arrive in their shops, offices, garages, salons etc. with no clear idea of what they’ll do that day and just ‘see what happens’.
On the other hand, elevator entrepreneurs are constantly finding the fastest, easiest ways to ‘jump’ to the next level. Always testing, always trying something new, always tweaking, and never giving up.
These are the ones that get to their businesses every day (if they’re not at their home office busy working on attracting new clients and looking after current clients) with a rock-solid clear plan of what they want to achieve that day, that week, that month and that year and what skills they need to get there.
Both types require work, but one type gets to a whole different destination to the other. The difference in the ultimate destination is quite simple setting clear, time defined goals.
Here’s an example…If I told you there was a million pounds sat waiting for you on an island in Hawaii and all you had to do was go find it within 48 hours and you could have it, could you do it?
There are over 100 islands in Hawaii…It’ be quite difficult wouldn’t it?
If I now told you which island it was on, would that make it easier? Of course it would, but still nigh on impossible as the island I’ve put the money on is the Big Island which has 4,000 odd square miles.
If I now told you which road it was on and which house it was at, could you find it? Getting easier right…
If I told you where to book airplane tickets, which airport to leave from, which airport to go to, how to get a car, and gave you a GPS system and the exact address of the house where the money was, could you now find it? Of course…Of course…
And exactly the same principles apply to your journey with your business from where you are now, to where you want to be.
You must know exactly where you want to get to and then simply work backwards identifying each step you need to take along the way.
Setting clearly defined, time limited goals is the ultimate secret to beating recession and achieving all the success you want from your business and your life.
Time for Me to Shut Up
Ok, that brings us to the end of this ride. Please unbuckle your seat belt, stand up, step to the left and get going.
I hope you’ve enjoyed the secrets I’ve shared with you as much as I’ve enjoyed writing about them.
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