Archive for spa marketing
Does Your Salon or Spa Sell Prevention or Cure?
Posted by: | CommentsSwine flu is sweeping (well, more kinda trotting) across the world.
And on Friday I watched the film “28 Days Later” about a ‘Rage’ virus which escapes and decimates the the UK’s population. Good film.
Scary stuff – Tracey has had nightmares ever since.
As soon as there’s any kind of ‘viral outbreak’ the whole world seemingly goes into over-drive to find a cure.
And so it should.
For the pharmaceutical companies ’selling their wares’ (i.e. vaccinations – and yes they are a prevention but in effect a cure of the spread) becomes so easy it’s not a case of whether or not anyone will buy the ’stuff’ it’s a case of whether or not they can make enough!
However, had one of the big pharmaceuticals like Roche or Glaxo gone to the government BEFORE the outbreak and said:
‘Hey, I’ve got a feeling there’s gonna be a flu outbreak – you’d better spend a LOT of money with us so we can get everyone vaccinated’.
The response wouldn’t have been a little muted to say the least.
And herein lies a lesson for us ALL.
It is INFINETELY easier to sell CURE than it is to sell PREVENTION – even in your salon or spa.
It’s very hard to sell fire alarms to someone who has never had a fire. But, find someone who has and they’ll ’snap’ one up.
In fact (and excuse me, my memory has failed to remind me exactly where this was) in one area of the US where a fire-safety immediately dispatches salesman to areas where there are ‘bush’ fires because they know they’ll sell a bucket load.
Similarly, it’s much easier to sell:
- Creams that remove wrinkles than creams that prevent them.
- Tablets that help you lose weight than tablets that stop you getting fat (or is that exercise).
- Products that remove stains than products which prevent them.
- Products which remove scratches on your car than products which prevent them.
And on and on…
So, which do you sell?
If you HAVE to sell prevention then my advice is to look for something you can cure too…
Dedicated to your success,
Henry.
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How to at Least Double the Response from ALL Your Salon Or Spa Marketing
Posted by: | CommentsMy first ever job in sales was with IBM.
Fresh out of university number two (where I studied sound engineering – I love music) I dived straight into sales.
At the time I really wasn’t too sure why.
So wrapped in just getting a good job, making money and getting independent I kinda followed the path that felt right.
My first day with IBM was one hell of an experience.
I was ‘dumped’ in a sales centre with about a hundred highly trained salesmen and women busy speaking to clients, cold calling, doing deals and earning themselves a lot of commission.
I was one shy ‘little boy’.
The thought of picking up the phone simply filled me with dread. I spent more time in the toilet ‘sweating’ than I did at my desk.
I’d never failed at anything important to me in the past but my first few weeks were one catastrophic failure.
Endless pointless calls to people with seemingly no interest at all in what I had to sell.
Frustrating was not the word.
I was faced with two clear choices.
- 1. Give up
- 2. Work out what I was doing wrong
Not prepared to give up I plumped for number two.
And I went on a mission to suck up every possible ounce of sales and marketing wisdom I could get my hot little hands on.
And within 2 years I was training other employees and had single handedly generated over £7 million in revenue in one year.
And the BIGGEST thing I changed was this.
I started using ‘Headlines’, ‘Hooks’, reasons for people to stop what they were doing right then and there and sit up a listen to me.
You see, we are each bombarded with thousands of advertising methods every single day. Your job is to cut through all the cr*p and get your salon/spa prospects and clients to pay undivided attention to YOU.
And it matters not what media you are working in.
Newspapers, sales letters, websites, the telephone, face to face.
Now once I’d realise the power of HEADLINES I then went about using them in all my marketing.
And here’s what’s so interesting.
The difference in how much money a salon or spa, sales letter or whatever makes changed by as much as 2000%+ just by altering the headline!!!
That means there is a possibility you can generate 2000% more profit starting TODAY by simply ADDING or CHANGING the headlines on your salon or spa ads etc.
And if you don’t even use headlines — ‘get outta here’!!! START!!!!
BIG BONUS!!!
Now, to help you, the next 10 people that grab a FREE TRIAL to my Salon and Spa Millionaire INNER CIRCLE will receive an additional bonus from me.
That bonus will be “The 200 Greatest Headlines Ever Written”.
And here’s why that is so important.
These headlines are formulaic.
You can simply take them, change a few words and WHAM, they’ll be ready for YOUR salon or spa.
But KEEP IN MIND.
Selecting the right headline requires testing. You MUST test one headline AGAINST another and see which works best…
This is an IMPORTANT topic.
Grab your FREE GIFTS, FREE Salon and Spa Millionaire Inner Circle Trial and Free list of the “200 Best Headline Ever Written” by clicking here:
Dedicated to your success,
Henry.
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The Free Salon/Spa Marketing Campaign that Cannot Fail
Posted by: | CommentsAre we finally approaching the bottom of the recession?
Are things going to pick up?
Well, according to the BBC this morning and a Bank of England report, banks are ‘getting ready’ to ‘free up credit’.
What does that mean??
Are there a whole bunch of pin strip suit wearing portly gentlemen with green visor hat wotsits sat at the ‘cages’ to an angry mob of credit which is bursting to escape and unleash another round of ‘Boom and Bust’ on us?
Or is it that those pin stripe wearing portly gents are sat in the smoking lounge of the Polo Club having a last G &T and a Cuban Cigar while they ‘Get Ready’ to free up credit?
Ridiculous…
And of course yesterday it was announced house prices rose in March.
Oh… Well… Woopeee s**t…
Whatever you do, do not start hoping, wishing dreaming for better times in your salon/spa – or start thinking they are just around the corner.
Having spent a long time learning the ins and out of economics and the London School of Economics it’s my assertion that ‘NO ONE’ has got any earthly idea what the heck is going to happen.
AND IT DOESN’T MATTER.
All you need to focus on in your salon/spa is what YOU can affect (and it ‘aint that bunch of hairy assed credit which has been caged up for the last 18 months).
Anyway, sorry… Little too much tea this morning.
Now back to the important stuff… Stuff which YOU control…
I’m always being asked:
“Henry – what FREE salom/spa marketing strategies really work?”
Well, first off, FREE isn’t all it’s cracked up to be. Why? Well, anyone can do FREE! if you want real POWER in your market you should be acquiring the MOST expensive clients — the ones NOBOBDY else will dare…
Anyway…
When it comes to FREE, the best salon/spa marketing strategy, hands down, by far is of course REFERALLS!
Referred cclients tend to be easier to sell to, less price resistant, more loyal and more likely to refer others. That makes them well worth going for.
Here’s a 4 step system to help you BOOST your salon/spa referrals:
1. ASK – As we all know, ‘if you don’t ask, you won’t get’ and that is certainly true for referrals. Most clients are happy to provide referrals if the service has been good. And if it hasn’t, that needs to be fixed anyway. The best time to ask is immediately after a ‘happy’ treatment/purchase.
2. Set the Right Expectations – From the moment you acquire a new cclient you should make it clear that you rely on referrals to keep your costs and prices down. To facilitate that you will be asking for referral contacts if they are happy with your service.
3. Reward – When you receive a referral make sure you go back the person who made it and give them a gift to thank them e.g. a box of chocolates, something you sell etc. This will both increase that person loyalty to you and make future referrals much more likely.
4. Follow Up – Once you have a new referral make sure you follow up with them quickly. Be sure to mention where you got there name (having asked if that’s OK), and give them something physical to pass on to other people. That may be vouchers, offer cards, sample etc. THIS IS WHERE MOST PEOPLE FAIL.
Pretty simple huh…
The key is to turn your salon.spa referral program into a SYSTEM and make sure every one of your employees knows how to use the SYSTEM and is using the SYSTEM.
Dedicated to your success,
Henry.
PS: If you’re fed up hoping, wishing and praying for better times…STOP… Instead, just wish for BETTER SKILLS… Here’s a FREE GIFT to BOOST those SKILLS => Click Here
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G20, Obama, Your Salon/Spa – Forget it!
Posted by: | CommentsObama is in town!
I’m an avid Obama fan.
I’ve yet to conclude whether or not he’s any good at real politics, real economics… BUT, simply for what he can do with the power of a speech – I applaud him. I’ve been privy to many of the world’s greatest speakers and young Obama IS one of them.
And he’s here for G20 – a gathering of World Leaders for a cup of coffee, a slice of gingerbread and good old fashioned ‘chin-wag’.
Or at least that’s about as much use as it’ll be to you and your salon/spa…
They may be meeting to agree how to confront the worst Global financial crisis since the 1930′s but for business owners looking for a ‘ray of light’ – forget it!
All weather is local — what happens to you in your salon/spa, your life, your finances has much more to do with you, what you think about and what you do than it does with what’s happening in the economy.
It’s time to stop sitting, waiting and hoping that Government ‘intervention’ will be the ‘saviour’.
Instead, it’s time for new strategies, new focus, new vigour and some good old fashioned British, Irish, Scottish, Welsh, American, Australian (sorry if I haven’t mentioned your country) determination to ‘yank’ us out of recession like a leek from a vegetable patch.
Any salon or spa owner with the determination to succeed can learn new skills, make the necessary changes, adapt and in turn both survive, even prosper and make a positive contribution to putting our and the World’s economy back on track.
It’s not that there is a lack of opportunity or even a lack of money.
There are plenty of ways salons and spas can dramatically increase their effectiveness in acquiring new clients, nurturing clients and developing new, exciting products, services, programs and treatments.
Now is the time to being doing more, much more to build world-class customer focused salon/spa that adds real value to our and the World’s economies.
WE cannot sit waiting, hoping for a rescue from the government or a turn of events.
That may never happen.
It’s down to each and every one of us – to make our ‘own luck’.
Dedicated to your success,
Henry.
PS: Talking f making your own luck! If you haven’t yet accepted my FREE GIFT then do so. I’m offering to give you some fast and simple ways to immediately boost your profits. No risk, no strings attached… Hop to it… Grab it here => Click Here
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A Simple Salon/Spa Website SYSTEM That Atracts GOOD Clients Like Crazy
Posted by: | CommentsOk, this Thursday I’ll be revealing to my Inner Circle members the secrets to Salon/Spa websites that MAKE MONEY (if you’re not yet a VIP member then you can grab your FREE GIFTS and give it a try here => FREE GIFT AND VIP TRIAL).
In preparation for the call I’m gong to walk you through the elements of a salon or spa website that actually attracts real clients…
These steps are the ‘bare bones’ but I wonder how many of them you are using??
1. Your website must be ‘findable’. That means you need to get people pre-disposed to your treatments and products to your site. How do you do that? Well, there are tons of ways both online and offline. For online you should be using ‘organic search engine optimisaion’ – so, if people search for ‘Salons in Timbucktoo’ you pop up. Similarly you should be using ‘pay per click’ advertising – which does a similar job but you pay a little. AND, you should be using press releases, articles, social bookmarking, forums, directories and more. What you want to happen is ANYTIME someone searches for something in any way relating to your salon, YOU pop up.
2. Now, once you appear in the search listings you need to ATTRACT people’s attention and get them to go to YOUR website rather than a competitors… How do you do that? I’ll tell you on the call Thursday…
3. Once they’re at your site you should aim to do ONE thing. And ONE thing only… What is that?? CAPTURE their details! How do you get them to leave their details? Again, I’ll tell you Thursday…
4. Once you have their details you need to get them INTO your salon/spa or get them to book an appoitnment or buy something. How do you do that? FOLLOW UP! how do you follow up? Aha… I’ll tell you on the call Thursdsay.
That very SIMPLE system is WAY different from what most salons and spas do… Most have a few pictures, a list of treatments, maybe a price list and if we’re really lucky a ‘weak’ offer…
That’s about as much use as a chocolate teapot!
Web marketing for your salon/spa IS becoming more and more important. And, best of all it is a VERY cheap and VERY easy way to attract GOOD quality clients who are ready to buy…
If you are not generating MONEY from your website you need to be on Thursdays call.
All you have to do is accept your FRE GIFT => Click Here — and I’ll send you the dial in info…
Any questions, comments, post them below.
Dedicated to your success,
Henry.
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