Archive for spa
3 Price List Changes Guaranteed to Make You Money
Posted by: | CommentsI’m not a fan of beauty salon price lists or prices list for any spa or nail salon or hair salon.
In fact if I could I’d get you to do away with them COMPLETELY.
Salon price lists are a very bad way to show what you do.
And most are even worse than that!
Put two beauty salon price lists side by side and too often the only way you’re left to distinguish between the two is by PRICE!!!
AAAGGHHH!!!
That puts you in a really weak position!
Competing on price is NOT where you want to be.
Look.
I don’t have time here to tell you about the alternatives – it’s a BIG story and requires a number of changes.
Changes that elevate you above ALL your competition and allow you to charge as much as 500% or more than your closest competitor.
BUT, I know I’ll struggle to convince you to get rid of that awful price list so here are THREE things you can do to atl least minimse the damage caused by your price list…
1. Don’t just list your treatmens. INLCUDE BENEFITS. How will they make people look and feel? Why are they different?
2. Do NOT INCLUDE prices. Make them ASK you what they are. That gives you the chance to tell them why you’re different and substantiate the price.
3. Include a MONEY BACK GUARANTEE! This is the fastest way to separate you from your competition and boost sales. And as long as you’re doing a good job, the bump in sales will FAR outweigh refunds..
There are tons more I could give you but do these three and TELL ME HOW YOU GET ON.
Dedicated to your success,
Henry.
PS: Don’t forget to take care of your FREE TRIAL access to my “Client Attraction System” with over 81 of the BEST, proven marketing campaigns for your salon or spa.
CLICK HERE FOR YOUR FREE ACCESS
*********************************************
If you enjoyed this post, make sure you subscribe to my RSS feed!
“10 Faster than a Speeding Bullet Ways to Increase Your Salon/Spa Profits”
Posted by: | Comments
FREE Access to Over 81 Ways to Grow Your Salon or Spa – Click Here
Hey all,
Thought you’d enjoy this video.
10 simple ways to increase your salon/spa profits.
Click play to start the video.
Hope they help add some money to your Easter fund 
(Ummm Easter eggs… Yummy….).
Best, Henry.
If you enjoyed this post, make sure you subscribe to my RSS feed!
19th Century Salon Marketing ‘Kicks Butt’…
Posted by: | CommentsHey,
Couldn’t resist this today.
I’ve been reading a lot about the history of our industry – where it came from and thus perhaps where we’re going.
I came across a great book called “Inventing Beauty” by Teresa Riordan. I think it’s out of print but you can grab a copy on Amazon (quite expensive…).
It’s packed full of bsolutely ingenious old beauty ads.
And a lot of them are actually really good. I mean – check this one out.
I bet Posh Spice hasn’t got one of those!
But in all seriousness – can you spot WHY this is such a good ad?
Best, Henry.
PS: I’ve been going kinda ‘video mad’ lately and have some really useful videos I’ll point you to next week. Look out for the mails – they’ll really help.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Salon & Spa Internet Marketing Uncovered..Well Almost…
Posted by: | Comments
It's Not Me in the Pic. I Was Too Busy Laughing...
Quick ‘heads up’… HA!
That’s just reminded me of one Tracey’s uncles.
He’s an avid shooting fanatic. We went clay pigeon shooting with him not long back and he had me in stiches.
We were huddled up in this kinda ‘bunker’ (I was cold and half petrified) and someone else was releasing the clays.
As we sat in the bunker he shouted at me:
“Look up – keep ya head down!”
To which I had no option but to burst into laughter and roll around in the mud.
Although it kinda makes sense looking back – at the time it just sounded ridiculous…
Anyway:
‘Keep Ya Head Up’
Yesterday I mentioned I might record a video for you on how you can use the internet to get clients for your salon or spa (most people make it much harder than it really is – and I reckon to confuse you).
If there was enough interest.
Silly question…
My inbox has been rammed with so many responses my eyes go weird when I try to pick out any other emails.
So YES! I will do the vid!
And sorry if you didn’t get a personal response. I responded myself to as many as I could face before the old repetitive strain wotsit started hitting my fingers.
So keep your eyes peeled for my mails from now on.
And make today the best day ever.
Talk soon,
Henry.
P.S. If you sent in a mail with specific questions – sorry if I didn’t answer them all. I got so many it wasn’t poss. But, look out shortly – I’ll have something really cool to help.
P.P.S. If there’s anything salon internet or spa internet type stuff you particularly want to know about then pop it in the comments of this post and I’ll make sure I include it…
If you enjoyed this post, make sure you subscribe to my RSS feed!
