Archive for spas
G20, Obama, Your Salon/Spa – Forget it!
Posted by: | CommentsObama is in town!
I’m an avid Obama fan.
I’ve yet to conclude whether or not he’s any good at real politics, real economics… BUT, simply for what he can do with the power of a speech – I applaud him. I’ve been privy to many of the world’s greatest speakers and young Obama IS one of them.
And he’s here for G20 – a gathering of World Leaders for a cup of coffee, a slice of gingerbread and good old fashioned ‘chin-wag’.
Or at least that’s about as much use as it’ll be to you and your salon/spa…
They may be meeting to agree how to confront the worst Global financial crisis since the 1930′s but for business owners looking for a ‘ray of light’ – forget it!
All weather is local — what happens to you in your salon/spa, your life, your finances has much more to do with you, what you think about and what you do than it does with what’s happening in the economy.
It’s time to stop sitting, waiting and hoping that Government ‘intervention’ will be the ‘saviour’.
Instead, it’s time for new strategies, new focus, new vigour and some good old fashioned British, Irish, Scottish, Welsh, American, Australian (sorry if I haven’t mentioned your country) determination to ‘yank’ us out of recession like a leek from a vegetable patch.
Any salon or spa owner with the determination to succeed can learn new skills, make the necessary changes, adapt and in turn both survive, even prosper and make a positive contribution to putting our and the World’s economy back on track.
It’s not that there is a lack of opportunity or even a lack of money.
There are plenty of ways salons and spas can dramatically increase their effectiveness in acquiring new clients, nurturing clients and developing new, exciting products, services, programs and treatments.
Now is the time to being doing more, much more to build world-class customer focused salon/spa that adds real value to our and the World’s economies.
WE cannot sit waiting, hoping for a rescue from the government or a turn of events.
That may never happen.
It’s down to each and every one of us – to make our ‘own luck’.
Dedicated to your success,
Henry.
PS: Talking f making your own luck! If you haven’t yet accepted my FREE GIFT then do so. I’m offering to give you some fast and simple ways to immediately boost your profits. No risk, no strings attached… Hop to it… Grab it here => Click Here
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5 Tips to Boost Your Salon/Spa Email Response
Posted by: | CommentsEmail is one of the cheapest, easiest and fastest ways you can communicate with your salon or spa clients.
Yet, for some unknown reason few salons/spas use it and even fewer use it correctly.When considering which types of email to use, it’s important to remember that you don’t need to take a one-size-fits-all approach. Some clients will be much more suited to email newsletters than one-time announcements, while the reverse might apply to others.
The best thing about email is that it’s so measurable. Try a newsletter for your clients for a month or two and then look at the results.
Mix up the topics you cover to see which garners the most interest.
Try a different layout for each issue.
In spite of spammers abusing the medium, email is still valued by users for timely, rich and enticing news and advertising. It is naturally the communications delivery system of choice for large and small online companies, but it is also a critical tool for off-line businesses like yours.
More and more people are turning to their computers first as a resource for buying products and services. So even an offline business must recognize that a consumer’s emailbox, not the snail-mailbox is where products are being sold today.
Important TIP
Email is very important now. Ignore it and you’ll be left by the wayside. However, while postage and printing costs require some investment, offline marketing often is even more profitable than e-mail.
Like any other kind of marketing email marketing has one goal: to communicate clearly the benefits of purchasing a product or service. It all comes down to giving consumers the information they need to buy.
Despite its importance, most salon and spa owners treat writing e-mail as either a chore, a waste of time, or worst, a lesser form of communication. Because of this, it isn’t given the same amount of care and attention as putting pen to paper.
Here are 5 Tips to BOOST the power of your email communications:
TIP #1 – Use Appropriate Salutations
When used well, salutations are an effective way to set the atmosphere of the letter. Think of it as a handshake, another way to greet your reader. It allows the reader to get into the right frame of mind, preparing him for your message.
Nothing is more compelling that personalization and we all react with interest when we see our name. When you include your prospect’s name in the salutation, you’re likely to get a much more positive response than with a generic, “Dear Friend. ” A personalized opening says, “This is just for you.”
TIP #2 – Make the Subject Matter Matter
Your e-mail’s Subject Heading is one of the first things that your reader will see. Oftentimes, and especially during sorting, it’s the only way you can distinguish one email from the next. Make it count. It’s as important as a headline on an ad or sales letter.
TIP #3 – Use a Dictionary
First of all, it’s just good practice. Secondly, you’ll be more confident when “experimenting” with new words and phrases. As long as you verify that what you’re writing is spelled correctly and is used in the proper context, you’ll naturally increase your word power and further enhance your own writing style. And this will, in turn, make your emails more enjoyable to read, and easier to understand.
TIP #4 – Don’t Be Afraid to Make Your Email Personal With Smiley Faces etc…
Some call them emoticons, some call them smiley faces. And they’re great when you really want to let your reader know what you’re feeling, or how you’d like your reader to feel, and you just don’t have the words nor the time to say so.
Emotions are most appropriately used in casual e-mail, and most effective when used sparingly. I myself use them when I want to let the reader know that everything’s okay, don’t worry about it. Just as it’s hard not to smile back when someone is smiling at you, the same goes for smiley faces. 
(See what I mean?)
TIP #5 – Spell It Out to Remove All Doubt
There’s nothing worse than a misunderstood email. One way to avoid this is to begin your e-mail with why you are writing what you are writing, and how you have come to your conclusions. Then proceed with your comment.
And as with ALL marketing — make SURE you have an OFFER and a reason to respond NOW!
Dedciated to your success,
Henry.
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A Simple Salon/Spa Website SYSTEM That Atracts GOOD Clients Like Crazy
Posted by: | CommentsOk, this Thursday I’ll be revealing to my Inner Circle members the secrets to Salon/Spa websites that MAKE MONEY (if you’re not yet a VIP member then you can grab your FREE GIFTS and give it a try here => FREE GIFT AND VIP TRIAL).
In preparation for the call I’m gong to walk you through the elements of a salon or spa website that actually attracts real clients…
These steps are the ‘bare bones’ but I wonder how many of them you are using??
1. Your website must be ‘findable’. That means you need to get people pre-disposed to your treatments and products to your site. How do you do that? Well, there are tons of ways both online and offline. For online you should be using ‘organic search engine optimisaion’ – so, if people search for ‘Salons in Timbucktoo’ you pop up. Similarly you should be using ‘pay per click’ advertising – which does a similar job but you pay a little. AND, you should be using press releases, articles, social bookmarking, forums, directories and more. What you want to happen is ANYTIME someone searches for something in any way relating to your salon, YOU pop up.
2. Now, once you appear in the search listings you need to ATTRACT people’s attention and get them to go to YOUR website rather than a competitors… How do you do that? I’ll tell you on the call Thursday…
3. Once they’re at your site you should aim to do ONE thing. And ONE thing only… What is that?? CAPTURE their details! How do you get them to leave their details? Again, I’ll tell you Thursday…
4. Once you have their details you need to get them INTO your salon/spa or get them to book an appoitnment or buy something. How do you do that? FOLLOW UP! how do you follow up? Aha… I’ll tell you on the call Thursdsay.
That very SIMPLE system is WAY different from what most salons and spas do… Most have a few pictures, a list of treatments, maybe a price list and if we’re really lucky a ‘weak’ offer…
That’s about as much use as a chocolate teapot!
Web marketing for your salon/spa IS becoming more and more important. And, best of all it is a VERY cheap and VERY easy way to attract GOOD quality clients who are ready to buy…
If you are not generating MONEY from your website you need to be on Thursdays call.
All you have to do is accept your FRE GIFT => Click Here — and I’ll send you the dial in info…
Any questions, comments, post them below.
Dedicated to your success,
Henry.
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Critical Website Secrets for Salons and Spas
Posted by: | CommentsMost salon and spa owners don’t consider their website to be a very important part of their salon success.
And in most cases that’s true because it’s just a few pages with some pretty pictures, a list of treatments and a salon price list if ya lucky.
That’s OK.
BUT, more and more so people ARE researching and buying and booking beauty treatments and services online.
Here’s an example.
If you were looking to have some cosmetic dentistry done — maybe some teeth whitening or even a Simon Cowell ‘jobby’, where would you go for your research?
Sure, you’d ask your friends and family (and that is important) but where else would you look?
I suspect like most people you’d jump onto your PC, head to Google or similar and search for ‘cosmetic dentists’ in your area or perhaps ‘teeth whitening’ or whatever it may be.
Here’s what’s REALLY important.
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3 Fatal Salon and Spa Advertising Mistakes
Posted by: | CommentsThere is a huge amount of very, very bad advertising in the beauty industry.
There are a lot of very, very good salons and spas not attracting as many clients as they should because they are not aware of the mistakes they are making.
The truth is that the old saying ‘build a better mousetrap and they’ll beat a path to your door’ isn’t actually true.
You can have the best salon, the best spa, the best treatments, the best location and still go broke.
Similarly, there are a lot of salons and spas in ‘poor’ locations with few experienced staff absolutely rammed to the seems and overflowing with clients.
The difference between the two is the use of effective advertising.
That’s not to say having a great salon/spa isn’t an advantage because of course it is. But for those salon and spa owners wanting dramatic increases in profits, marketing is the key.
This article isn’t the place for us to discuss how to create a world class client generating system but I am going to reveal three of the biggest salon/spa advertising mistakes.
Stop these and your results will dramatically improve.
Mistake #1 – Not Knowing WHO You Want to Attract
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